Higher Education

Media/Impact: An Introduction to Mass Media, 9th Edition

  • Shirley Biagi California State University, Sacramento
  • ISBN-10: 0495571466  |  ISBN-13: 9780495571469
  • 448 Pages
  • Previous Editions: 2009, 2007, 2005
  • © 2010 | Published
  • College Bookstore Wholesale Price = $184.50

About

Overview

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, Ninth Edition, introduces students to today's converged mass media--its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

Additional Product Information

Features and Benefits

  • Timelines cover important dates and milestones for each of the mass media industries, giving students historical perspective in a handy, visual format.
  • Inclusive treatment of women and minorities appears throughout the text.
  • An emphasis on "media as business" helps students move successfully from this course into their major/industry of choice.
  • Chapter 1 (Mass Media and Everyday Life) includes a strong emphasis on convergence, media consolidation, personalized media, and the interplay between media and culture (how each affects the other).
  • An extensively revised Chapter 9 (Digital Media: Expanding the Wireless Web) focuses on wireless, worldwide digital access and its impact on individuals and communities around the globe.
  • A media literacy case study appears in every chapter, giving students opportunities to think critically about the media and apply chapter concepts.
  • In addition to its own chapter (Ethics: Placing Responsibility), integrated coverage of ethics appears throughout the text.

Table of Contents

1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Expanding Delivery.
4. Magazines: Targeting the Audience.
5. Recordings: Demanding Choices.
6. Radio: Riding the Wave.
7. Movies: Picturing the Future.
8. Television: Changing Channels.
9. Digital Media: Widening the Web.
10. Advertising: Motivating Consumers.
11. Public Relations: Promoting Ideas.
12. News and Information: Getting Personal.
13. Society, Culture and Politics: Shaping the Issues.
14. Law and Regulation: Rewriting the Rules.
15. Ethics: Placing Responsibility.
16. Global Media: Discovering New Markets.
Key Terms.
Index.

What's New

  • Nine new "TimeFrame" features emphasize crucial milestones in the history of each type of media industry. Students can see at-a-glance how one person, invention, or event shaped today's media businesses--from books, newspapers, and magazines to recordings, radio, movies, television and the Internet.
  • The ninth edition of MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA features extensive updates to offer students the latest industry information and an inside perspective--on how American mass media industries operate today, such as exploring the Nielsen Company's attempt to track the viewing habits of TV watchers on mobile devices and the Federal Communications Commission's new requirement for universal high definition television.
  • New and updated "Media/Impact" features track the latest changes in mass communication in six different areas--culture, ethics, business, people, audience, and world--helping students draw connections between information from primary sources such as WIRED magazine and THE WALL STREET JOURNAL, and the effects of media on all aspects of life.

Efficacy and Outcomes

Reviews

"Shirley Biagi has done an extraordinary job in a limited number of pages for a course that is overwhelming in its breadth. I have great respect for her research and for her teaching. It is her ability as a teacher that makes her a natural writer of textbooks."

— Jan Whitt, University of Colorado

"I found Biagi's MEDIA/IMPACT to be an exceptionally current and well organized text for my Media and Society course. The chapters flow well, with plenty of opportunities for students to self-direct their path through the material. In some ways, the book resembles a web experience for students, yet still printed two-dimensionally on paper. Well done. I'm strongly considering changing to this text for my class."

— Tom Grier, Winona State University

"Excellent book, very well written and easily accessible to the college freshman. I really like the chapter review section at the end of each chapter. It's an excellent tool for students to quickly review for chapter quizzes."

— Christopher Burnett, California State University at Long Beach

"Generally, I am pleased with the text, which has been my text of choice for more than a decade because it engages my students in a comprehensive and intriguing exploration of the media landscape and all of its economic, legal, ethical, political, and social complexities."

— Camilla Gant, University of West Georgia

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource Manual  (ISBN-10: 0495792772 | ISBN-13: 9780495792772)

The Instructor's Manual contains resources designed to streamline and maximize the effectiveness of your course preparation. This helpful manual includes suggestions for developing a course syllabus, chapter outlines, class-tested activities and exercises, technology resources, test items, and assessment tests. Each chapter includes a chapter outline; a list of key terms with definitions; suggestions for individual, group, and class activities; and true/false, multiple choice, and essay test items. The activities provide innovative ways to present relevant concepts in each chapter; they include group projects, out-of-class assignments, role plays, lecture ideas, and audio-visual suggestions.

Mass Communications Resource Center Instant Access Code  (ISBN-10: 0495833622 | ISBN-13: 9780495833628)

The Resource Center for Mass Communication offers a variety of multimedia resources such as career profile video to expand students' knowledge of the different fields within the discipline, images like advertisements instructors can use in class, and Audio Study Tools that include additional career profiles and chapter summary downloads. Dynamic new content like Voxant videos and articles with RRS feeds, as well as a collection of thematic links like the Internet Movie Database, which allow you and your students to log into up-to-the-minute media information.

List Price = $29.00  | CengageBrain Price = $29.00  | College Bookstore Wholesale Price = $29.00

Student Supplements

Mass Communications Resource Center Instant Access Code  (ISBN-10: 0495833622 | ISBN-13: 9780495833628)

The Resource Center for Mass Communication offers a variety of multimedia resources such as career profile video to expand your knowledge of the different fields within the discipline, images like advertisements, and Audio Study Tools that include additional career profiles and chapter summary downloads. Dynamic new content like Voxant videos and articles with RRS feeds, as well as a collection of thematic links like the Internet Movie Database, allows you and your students to log into up-to-the-minute media information.

List Price = $29.00  | CengageBrain Price = $29.00  | College Bookstore Wholesale Price = $29.00

Meet the Author

Author Bio

Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.