Higher Education

Franchising, 4th Edition

  • Richard J. Judd University of Illinois Springfield
  • Robert T. Justis Louisiana State Uiversity
  • ISBN-10: 0759367051  |  ISBN-13: 9780759367050
  • 656 Pages
  • Previous Editions: 2004, 2002, 1998
  • © 2008 | Published
  • College Bookstore Wholesale Price = $194.25



This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

Table of Contents

Chapter 1: Franchising: History and Overview
Chapter 2: Recognizing Franchising Opportunities
Chapter 3: The Franchisor Business Plan
Chapter 4: Franchisor Management: Organization and Administrative Policy
Chapter 5: The Franchising Market Process
Chapter 6: Selling and Marketing Research
Chapter 7: Co-Branding
Chapter 8: Managing the Franchisor's Operations Process
Chapter 9: Location and Site Selection
Chapter 10: Accounting and Financial Statements: Presentation and Uses
Chapter 11: Financial Management and Fiscal Planning Tools and Techniques
Chapter 12: Information Systems in Franchising
Chapter 13: Franchise Legal Documents
Chapter 14: Trademarks, Copyrights, Patents and Trade Secrets
Chapter 15: Investigating Franchise Opportunities
Chapter 16: Financing Your Franchised Business
Chapter 17: Marketing the Franchisee Business
Chapter 18: Managing the Franchisee Business
Chapter 19: The Franchising Relationship
Chapter 20: Franchisor Support Services
Chapter 21: Social Responsibility and Business Ethics
Chapter 22: International Franchising
Chapter 23: In-depth Case Study: The Harley-Davidson Motorcycle Company

Appendix A: Franchise Information on the Internet
Appendix B: Franchise Organizations

Meet the Author

Author Bio

Robert T. Justis

Robert T. Justis is the Director of the International Franchise Forum at LSU and a Professor in the Management Department and the Entrepreneurship Institute, E. J. Ourso College of Business Administration, Louisiana State University. He formerly held the Marshall Chair of Franchising at the University of Nebraska. Dr. Justis received his Bachelor of Science degree from Brigham Young University in 1967, his MBA degree from BYU in 1969, and his Doctor of Business Administration degree from Indiana University in 1972. Present teaching and research areas are concerned with franchising, entrepreneurship, international businesses, and strategic business practices. He is also a Visiting Professor at Kingston University in London, England.