Higher Education

Hospitality Marketing, 1st Edition

  • Ken Kaser Clements High School, Sugarland TX
  • Jackie Freeman Dulles High School
  • ISBN-10: 053843208X  |  ISBN-13: 9780538432085
  • 320 Pages
  • © 2002 | Published
  • College Bookstore Wholesale Price = $49.00

About

Overview

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.

Table of Contents

Chapter 1 What is Hospitality Marketing?, Chapter 2 Types of Hospitality Markets, Chapter 3 Key Players in Hospitality Operations, Chapter 4 Selling Hospitality, Chapter 5 Hospitality Promotion, Chapter 6 Promoting to Target Markets, Chapter 7 Pricing and Financing, Chapter 8 Hospitality Marketing Information Management, Chapter 9 Product and Service Management, Chapter 10 Distribution for Hospitality, Chapter 11 Planning for the Future, Chapter 12 Career Opportunities in the Hospitality Industry

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Annotated Instructor's Edition  (ISBN-10: 053843211X | ISBN-13: 9780538432115)

With teaching suggestions for classroom instruction included and using numerous topics in the hospitality industry for examples, this textbook covers the entire curriculum required in introductory marketing courses including marketing concepts and functions. Discussing topics such as strategies in hotels, types of lodging, key players and services, and information and risk management; this text gives your students a perspective on the future of the industry along with career opportunities.

Meet the Author

Author Bio

Ken Kaser

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.