Hospitality Marketing, 1st Edition
- Ken Kaser Clements High School, Sugarland TX
- Jackie Freeman Dulles High School
- ISBN-10: 053843208X | ISBN-13: 9780538432085
- 320 Pages
- © 2002 | Published
- College Bookstore Wholesale Price = $48.25
Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.
Chapter 1 What is Hospitality Marketing?, Chapter 2 Types of Hospitality Markets, Chapter 3 Key Players in Hospitality Operations, Chapter 4 Selling Hospitality, Chapter 5 Hospitality Promotion, Chapter 6 Promoting to Target Markets, Chapter 7 Pricing and Financing, Chapter 8 Hospitality Marketing Information Management, Chapter 9 Product and Service Management, Chapter 10 Distribution for Hospitality, Chapter 11 Planning for the Future, Chapter 12 Career Opportunities in the Hospitality Industry
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With teaching suggestions for classroom instruction included and using numerous topics in the hospitality industry for examples, this textbook covers the entire curriculum required in introductory marketing courses including marketing concepts and functions. Discussing topics such as strategies in hotels, types of lodging, key players and services, and information and risk management; this text gives your students a perspective on the future of the industry along with career opportunities.