Higher Education

Foundations of Design, 1st Edition

  • Jeff Davis
  • ISBN-10: 1111343616  |  ISBN-13: 9781111343613
  • 144 Pages
  • © 2013 | Published
  • College Bookstore Wholesale Price = $36.00
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FOUNDATIONS OF DESIGN is a clear, concise text covering all major topics in the fundamentals of design. Practical and straightforward, the author builds upon each concept of design from a blank canvas to a final product. The prose is paired with diagrams created by the author that visibly illustrate each concept in the same crisp approach as the narrative. A selection of contemporary and graphic design examples aid students in making connections from the principles of design through to a final work. Paired with the interactive eBook, offering students even more real world examples, as well as the online peer review and instructor critique tool, Art Studio, this text creates an interactive and engaging classroom experience.

Features and Benefits

  • Clear and descriptive diagrams created by the author, illustrating how to execute design principles.
  • Contemporary fine art and graphic design examples help students make connections from the principles followed through to a final piece.
  • Interactive eBook offers students additional fine art references.
  • ArtStudio online instructor critique and peer review forum provides students with a secure, password-protected place to share their work and receive feedback in an interactive, non-judgmental environment.

Table of Contents

1. Design.
2. Format.
3. Line.
4. Shape.
5. Size.
6. Color.
7. Texture.
8. Composition.
9. Space.
10. Grouping.
11. Contrast.
12. Balance.
13. Emphasis.
14. Movement.
15. Unity.

Meet the Author

Author Bio

Jeff Davis

Jeff Davis currently serves as the Program Director for the Foundations department at the Art Institute of Pittsburgh – Online Division, where he leads faculty and curriculum development. Prior to his role as Program Director, Jeff served as a faculty member for AiPOD, teaching Fundamentals of Design and Color Theory. He is also a practicing digital artist and has exhibited his work throughout the U.S. Jeff received his B.A. degree in Mathematics and Studio Art from Lawrence University, and his M.F.A. degree in Painting and Drawing from the School of the Art Institute of Chicago. He currently lives in Tempe, Arizona with his wife and two children.