Higher Education

Managerial Economics: Applications, Strategies and Tactics, 13th Edition

  • James R. McGuigan
  • R. Charles Moyer University of Louisville
  • Frederick H.deB. Harris Wake Forest University
  • ISBN-10: 1285420926  |  ISBN-13: 9781285420929
  • 750 Pages
  • Previous Editions: 2011, 2008, 2005
  • © 2014 | Published
  • College Bookstore Wholesale Price = $285.00
  • Newer Edition Available
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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Features and Benefits

  • Streamlined Approach: Responding to user feedback, the 12th edition is succinct and streamlined. The book thoroughly covers key topics, while less-used material is now found on the textbook's website to give the authors optimal flexibility in their course coverage.
  • More International Coverage: The 12th edition demonstrates a strong emphasis on international business issues with coverage on China, India, and the global marketplace. The book integrates international issues throughout, illustrating how they relate to managerial efficiency and shareholder wealth maximization. Additionally, intriguing "International Perspectives" illustrate how chapter concepts can be applied to problems faced by managers in an increasingly global climate, helping readers understand the international impact of economics.
  • Diverse Approaches: The authors present key analytical concepts in several different ways−including tabular analysis, graphical analysis, and algebraic analysis−making difficult material more accessible and enabling students to learn in the format with which they are most comfortable. When elementary differential calculus is used, at least one alternative mode of analysis also is presented for readers. The book also has a strong finance emphasis.
  • Real-World Emphasis: The 300-plus applications and examples from actual practice give student's hands-on experience with the decision-making challenges they will face as managers−as well as effective tools to solve them. For example, each chapter opens with a Managerial Challenge illustrating an economic analysis problem faced by actual managers that relates to chapter material.
  • Decision-Making Skills: "What Went Right/What Went Wrong" features, now included in all chapters, enable students to apply what they have learned to real-business decisions and see the positive and negative outcomes of management decisions. These insightful features show the relevance of managerial economic insights to avoiding widely discussed corporate mistakes, teaching students how to critically evaluate good and bad decisions and the subsequent effects.
  • Contemporary Coverage: A strong emphasis is placed on the most current topics in microeconomic thinking, including organizational economics, game-theoretic tactics, auction economics, strategy, information economics, and more. This coverage is balanced with more traditional neoclassical micro theory.

Table of Contents

About the Authors.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
3. Demand Analysis.
4. Estimating Demand.
4A. Problems in Applying the Linear Regression Model.
5. Business and Economic Forecasting.
6. Managing in the Global Economy.
6A. Foreign Exchange Risk Management.
7. Production Economics.
7A. Maximization of Production Output Subject to a Cost Constraint.
7B. Production Economics of Renewable and Exhaustible Natural Resources.
8. Cost Analysis.
8A. Long-Run Costs with a Cobb-Douglas Production Function.
9. Applications of Cost Theory.
10. Prices, Output, and Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Best-Practice Tactics: Game Theory.
13A. Entry Deterrence and Accommodation Games.
14. Pricing Techniques and Analysis.
15. Contracting, Governance, and Organizational Form.
15A. Auction Design and Information Economics.
16. Government Regulation.
17. Long-Term Investment Analysis.
A. The Time Value of Money.
B. Tables.
C. Differential Calculus Techniques in Management .
D. Check Answers to Selected End-of-Chapter Exercises.
Web Appendices.

What's New

  • New Manager Challenges include hedonic price of home, Lee Jeans, and GM cost structure before and after the bailout.
  • Expanded public policy application to wind/solar economics in the Case Studies at end of Chapter 1.
  • Updated oil market and CFL/LED bulb content in Chapter 2.
  • New content on Intel Chip Flaws as marginal analysis in Chapter 2.
  • New content on the value of the Chinese yuan, WTO rulings and antidumping sanctions, European debt crisis.
  • New boxed features on smart phones, tablets, video demand in its various forms.
  • Updated direct costing content with regards to gross margin to reflect SGA on shelf allowances and Manufacturing overhead on set-up costs to reflect new financial analyst practices.
  • New content on Subway/Quizno and Playstation/Xbox/Wii price tactics.
  • InfoTrac® Student Collections are specialized databases expertly drawn from the Gale Academic One library. Each InfoTrac® Student Collection enhances the student learning experience in the specific course area related to the product. These specialized databases allow access to hundreds of scholarly and popular publications - all reliable sources - including journals, encyclopedias, and academic reports. Learn more and access at: http://gocengage.com/infotrac.

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ePack: Managerial Economics: Applications, Strategies and Tactics, 13th + eBook: Managerial Economics: Applications, Strategies and Tactics, 13th

ISBN-10: 1305139011 | ISBN-13: 9781305139015

List Price = $479.95  | CengageBrain Price = $479.95  | College Bookstore Wholesale Price = $360.49

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  • Managerial Economics: Applications, Strategies and Tactics
    List Price = $379.95  | CengageBrain Price = $379.95  | College Bookstore Wholesale Price = $285.00
  • eBook: Managerial Economics: Applications, Strategies and Tactics
    List Price = $75.49  | CengageBrain Price = $75.49  | College Bookstore Wholesale Price = $75.49

Meet the Author

Author Bio

James R. McGuigan

James R. McGuigan owns and operates his own numismatic investment firm. Prior to this business, he was Associate Professor of Finance and Business Economics in the School of Business Administration at Wayne State University. He also taught at the University of Pittsburgh and Point Park College. Dr. McGuigan received his undergraduate degree from Carnegie-Mellon University; his M.B.A. at the Graduate School of Business at the University of Chicago and his Ph.D. from the University of Pittsburgh. In addition to his interests in economics, he has co-authored several well-known books on financial management.

R. Charles Moyer

R. Charles Moyer earned his B.A. in Economics from Howard University and his M.B.A. and Ph.D. in Finance and Managerial Economics from the University of Pittsburgh. Dr. Moyer is Dean Emeritus of the College of Business at the University of Louisville and Professor of Finance and Entrepreneurship. He is Dean Emeritus and former holder of the GMAC Insurance Chair in Finance at the Babcock Graduate School of Management, Wake Forest University. Previously, he was Professor of Finance and Chairman of the Department of Finance at Texas Tech University. Dr. Moyer also has taught at the University of Houston, Lehigh University, and the University of New Mexico and spent a year at the Federal Reserve Bank of Cleveland. Dr. Moyer has taught extensively abroad in Germany, France, and Russia. In addition to this text, Moyer has coauthored two other financial management texts. He has been published in many leading journals, including Financial Management, Journal of Financial and Quantitative Analysis, Journal of Finance, Financial Review, Journal of Financial Research, International Journal of Forecasting, Journal of Economics and Business, Strategic Management Journal, and Journal of Industrial Organization. Dr. Moyer has been a member of the Board of Directors of King Pharmaceuticals, Inc. and is on the board of Capitala Finance Corporation, the board of Enterprise Community Fund I, the board of US WorldMeds, and the board of Summit Biosciences.

Frederick H.deB. Harris

Frederick H. deB. Harris (Rick) is Professor of Economics and Finance at the Schools of Business, Wake Forest University. Dr. Harris holds a Ph.D. from the University of Virginia and a Dartmouth College A.B. in Economics. His specialties are pricing tactics and capacity planning in product markets as well as price discovery in financial markets and security market design. He has taught managerial economics required courses in the M.A. in Management and M.B.A. programs and elective B.A., B.S., M.S., M.B.A., and Ph.D. courses at Wake Forest, the University of Texas, and William and Mary, as well as several universities in France, Italy, Germany, and Australia. Dr. Harris has earned two school-wide Educator of the Year awards and two Researcher of the Year awards. Other recognitions include Outstanding Faculty (Inc., 1998 and 2001), Outstanding Faculty (Business Week’s Guide to the Best Business Schools, 1997-2004), Board of Associate Editors (Journal of Industrial Economics, 1988-2003), and the Runner-up Prize (European Corporate Governance Institute, 2007). His numerous publications have appeared in leading journals in economics, finance, and operations, such as the Review of Economics and Statistics, The Journal of Financial and Quantitative Analysis, Journal of Financial Markets, The Journal of Operations Management, and The Journal of Business Ethics. He also writes with practitioners in the Journal of Trading from Institutional Investor Inc. and in the Inform’s Journal of Revenue and Pricing Management.