Higher Education

Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition

  • Terence A. Shimp University of South Carolina
  • J. Craig Andrews Marquette University
  • ISBN-10: 1111580219  |  ISBN-13: 9781111580216
  • 752 Pages
  • Previous Editions: 2010, 2007, 2003
  • © 2013 | Published
  • College Bookstore Wholesale Price = $283.50
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About

Overview

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Additional Product Information

Features and Benefits

  • Up-to-Date Material: The 9th Edition of ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS discusses the latest I.M.C. methods, research, and practices—including social, ethical, regulatory, and international dimensions—to give students a comprehensive picture of I.M.C. today.
  • Emerging Practices: I.M.C. coverage would not be complete without discussions of online, mobile, viral, and social media practices and options, making ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current text of its kind.
  • Interesting Insights: Chapter-opening features entitled, "Marcom Insights" introduce students to the topics with practical, professional guidance.
  • Contemporary Ads: Turning products into household names, campaigns in the readings demonstrate effective advertising, while special "I.M.C. Focus" boxed features draw student attention to a variety of brilliant ads, and illustrate key I.M.C. concepts with real-company situations.
  • Global Features: "Global Focus" boxed features enhance the text's global marketing perspective, and spotlight unique international applications and impacts on I.M.C. campaigns.

Table of Contents

PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (I.M.C.).
1. An Overview of Integrated Marketing Communications.
2. Enhancing Brand Equity and Accountability.
3. Brand Adoption, Brand Naming and Intellectual Property Issues.
4. Environmental, Regulatory and Ethical Issues.
PART II: FUNDAMENTAL I.M.C. PLANNING BACKGROUND AND DECISIONS.
5. Segmentation and Targeting in I.M.C.
6. The Communications Process and Consumer Behavior.
7. The Role of Persuasion in I.M.C.
8. I.M.C. Objective Setting and Budgeting.
PART III: ADVERTISING MANAGEMENT AND NEW MEDIA CHOICES.
9. An Overview of Advertising Management.
10. Effective and Creative Ad Messages.
11. Endorsers and Message Appeals in Advertising.
12. Traditional Ad Media.
13. Online Advertising.
14. Social Media.
15. Direct Advertising and Other Media.
16. Media Planning and Analysis.
17. Measuring Ad Message Effectiveness.
PART IV: SALES PROMOTION MANAGEMENT.
18. Sales Promotion Overview and the Role of Trade Promotion.
19. Consumer Sales Promotion: Sampling and Couponing.
20. Consumer Sales Promotion: Premiums and other Promotions.
PART V: OTHER I.M.C. TOOLS.
21. Public Relations, Buzz Marketing, and Sponsorships.
22. Packaging, POP Communications, and Signage.
23. Personal Selling.

What's New

  • All-New Social Media Coverage: Analyzing the effects of social media on the economy and traditional media, this new chapter broadens student interest in a topic they know well.
  • Place-Based Marketing Integration: Mobile phones have given place-based marketing a key spot in I.M.C. today and ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition seamlessly integrates their applications throughout the readings.
  • Insightful Privacy Discussions: Embracing the digital age often means trading privacy for progress, and the text asks students to evaluate the ethical and other considerations of doing so.
  • New Personal Selling Chapter: The 9th Edition of ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS addresses this growing area in sales and marketing, highlighting methods and specific activities for students.
  • Expanded Intellectual Property: Ignite classroom discussions about brands as intellectual property, and the potential legal issues to watch out for in business.

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Ad Age on Campus Printed Access Card  (ISBN-10: 1111958718 | ISBN-13: 9781111958718)

Ad Age on Campus access card.

List Price = $21.00  | College Bookstore Wholesale Price = $15.75

Advertising Age: The Principles of Advertising and Marketing Communication at Work  (ISBN-10: 1111528756 | ISBN-13: 9781111528751)

This book is the perfect accompaniment to any of the Advertising and IMC advertising texts. It can serve as a standalone textbook for introductory courses as well. For instructors, it offers the opportunity to engage students theoretically and practically and in a cost-effective way. The emphasis on applying research and theory to practice is shown graphically through literally hundreds of examples and outside references. Students will find the book to be accessible and easy to understand while rigorous in its investigation of communication practices.

List Price = $47.95  | CengageBrain Price = $47.95  | College Bookstore Wholesale Price = $36.00

Advertising and Integrated Brand Promotion  (ISBN-10: 0538473320 | ISBN-13: 9780538473323)

Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today’s most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising’s latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice – as the book’s contents follows the same process as an actual advertising agency. Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support.

List Price = $356.95  | CengageBrain Price = $356.95  | College Bookstore Wholesale Price = $267.75

Student Supplements

Ad Age on Campus Printed Access Card  (ISBN-10: 1111958718 | ISBN-13: 9781111958718)

Ad Age on Campus access card.

List Price = $21.00  | College Bookstore Wholesale Price = $15.75

Advertising Age: The Principles of Advertising and Marketing Communication at Work  (ISBN-10: 1111528756 | ISBN-13: 9781111528751)

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

List Price = $47.95  | CengageBrain Price = $47.95  | College Bookstore Wholesale Price = $36.00

Advertising and Integrated Brand Promotion  (ISBN-10: 0538473320 | ISBN-13: 9780538473323)

Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E you’ll see how good advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book’s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today’s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book’s focus on real advertising practice is reflected in the book’s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

List Price = $356.95  | CengageBrain Price = $356.95  | College Bookstore Wholesale Price = $267.75

Meet the Author

Author Bio

Terence A. Shimp

Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.

J. Craig Andrews

J. Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing at Marquette University, where he has been faculty for 27 years. A visiting professor with Coca-Cola Foods and Fitzgerald & Co. advertising agency, he has also consulted for the Wisconsin Tobacco Control Board, Federal Trade Commission, and Food and Drug Administration. His written work has appeared in Journal of Marketing, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Retailing, European Journal of Marketing, Journal of International Business Studies, American Journal of Public Health, and other publications. A former Editor of the Journal of Public Policy & Marketing, Dr. Andrews was twice named Reviewer of the Year. Currently serving on the U.S. Food & Drug Administration's Risk Communication Advisory Committee, his broad experience also includes work for the National Youth Anti-Drug Media Campaign and the Federal Trade Commission (for which he earned the F.T.C.'s Award for Meritorious Service). Dr. Andrews received a Ph.D. in Marketing from the University of South Carolina.