Higher Education

Among Cultures: The Challenge of Communication, 2nd Edition

  • includes InfoTrac®
  • Bradford J. Hall University of New Mexico
  • ISBN-10: 0534642489  |  ISBN-13: 9780534642488
  • 400 Pages
  • Previous Editions: 2002
  • © 2005 | Published
  • College Bookstore Wholesale Price = $147.00



Organized around basic questions related to intercultural interaction, this text explores how culture and communication are intimately related. The author explores topics not typically found in other texts, such as the roles of rituals and social dramas, and he provides an extensive and relevant discussion of differing worldviews. Making extensive use of narrative to help promote interest and learning, the text is geared to practical applications which students can incorporate into their own lives and interactions with others.

Table of Contents

1. What is Meant by Intercultural Communication?
2. What is the Relationship Between Communication and Culture?
3. How Can We Learn About Our Own and Others' Cultures?
4. How is Culture Related to Our Identities?
5. Where Can We Look to Explain Verbal Misunderstandings?
6. Where Can We Look to Explain Nonverbal Misunderstandings?
7. Why Do So Many People Get Treated Poorly?
8. How Can We Manage Conflict in Intercultural Settings?
9. How Can We Succeed in Our Intercultural Travels?
10. What Diversity Exists in the Study of Intercultural Communication?
11. Can Judgments of Right or Wrong Be Made When Dealing with Other Cultures?

Efficacy and Outcomes


"The (narrative) approach is the main virtue of the book. It enables the students to experience cultures through story-telling, which bring the theoretical concepts to life. I also appreciate the inclusion of Hymes’ framework because it gives the students an ethnographic approach to studying cultures that they can apply immediately."

— Saskia Witteborn, University of Washington

"I love the fresh perspective of this book. I greatly appreciate the narrative basis for this book. The textbook then offers us even more diverse perspectives for gaining that cognitive complexity that helps us refrain from judging other cultures in a negative way."

— Kathleen Glenister Roberts, Duquesne University


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource Manual  (ISBN-10: 0534642519 | ISBN-13: 9780534642518)

Meet the Author

Author Bio

Bradford J. Hall

Bradford 'J' Hall is Chair of the Communication and Journalism Department at the University of New Mexico. He loves teaching courses in intercultural communication, research methods, communication theory and the connections between language and action. His research has been published in such journals as Communication Monographs, Communication Theory, Human Relations, The International Journal of Intercultural Relations, Human Communication Research, and International Journal of Conflict Management.