Higher Education

MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Business Communication: Process and Product, 8th Edition

  • Mary Ellen Guffey Los Angeles Pierce College
  • Dana Loewy California State University, Fullerton
  • ISBN-10: 1285513037  |  ISBN-13: 9781285513034
  • © 2015 | Published
  • College Bookstore Wholesale Price = $97.00
Experience MindTap

About

Overview

MindTap™ Business Communication for Guffey/Loewy's Business Communication: Process and Product, 8th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage. Write Experience is also available as a MindApp to enable you to assign essays and have them automatically scored by artificial intelligence. Offered through an exclusive agreement with Vantage Learning, the creator of the software used for GMAT® essay grading, Write Experience helps improve writing skills by evaluating students' assignments based on voice, style, format, content, and originality.

Features and Benefits

  • Seamlessly delivery appropriate content and technology assets from a number of providers to students, as they need them.
  • Break course content down into movable objects to promote personalization, encourage interactivity and ensure student engagement.
  • Customize the course – from tools to text – and make adjustments 'on the fly,' making it possible to intertwine breaking news into their lessons and incorporate today's teachable moments.
  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises and supplements, student engagement will increase leading to better student outcomes.
  • Track students' use, activities and comprehension in real-time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so students and instructors always have access to current standings in the class.
  • Assess knowledge throughout each section: after readings, in activities, homework, and quizzes.
  • Automatically grade of all homework and quizzes

Content and Assets

The MindTap Learning Path guides students through readings, multimedia, and activities designed to follow the learning taxonomy from basic knowledge and comprehension up to analysis and application. By hiding, rearranging, or adding your own content, you control what students see and when they see it and match the Learning Path to your course syllabus exactly.


Activator Video: Zooming In - These are chapter opening videos are based on the "Zooming In" opening vignette found within the printed textbook book.
The MindTap Reader has interactive elements, including narrated PowerPoint videos that appear at the end of each learning objective, and How-to Videos. The How-to Videos replace selected images found in the printed textbook and show students interactively how to create business documents.
Study Tools: Various resources help students test their understanding in business communication, such as the Personal Language Trainer, Communication Quiz, PowerPoint slides, Beat the Clock game, and Flashcards.
Graded homework assignments from Aplia test student understanding.
The Unit Quiz challenges students to think comprehensively about multiple sections of the book.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Printed Access Card

    ISBN-10: 1285514955 | ISBN-13: 9781285514956

    List Price = $97.00  | College Bookstore Wholesale Price = $72.75

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Business Communication: Process and Product, Loose-leaf Version, 8th + MindTap® Business Communication, 1 term (6 months) Instant Access

ISBN-10: 1305247639  | ISBN-13: 9781305247635

List Price = $129.95  | CengageBrain Price = $129.95  | College Bookstore Wholesale Price = $97.75

This Bundle Includes:

  • Business Communication: Process and Product
    List Price = $199.95  | CengageBrain Price = $199.95  | College Bookstore Wholesale Price = $150.00
  • MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Business Communication: Process and Product
    List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00


ePack: Business Communication: Process and Product (Book Only), Loose-leaf Version, 8th + MindTap® Business Communication, 1 term (6 months) Instant Access

ISBN-10:  1305513819  | ISBN-13:  9781305513815

List Price = $129.95  | CengageBrain Price = $129.95  | College Bookstore Wholesale Price = $97.75

This Bundle Includes:

  • MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Business Communication: Process and Product
    List Price = $97.00  | CengageBrain Price = $97.00  | College Bookstore Wholesale Price = $97.00
  • Business Communication: Process and Product (Book Only), Loose-leaf Version
    List Price = $214.95  | CengageBrain Price = $214.95  | College Bookstore Wholesale Price = $161.25


Bundle: Text + Student Premium Website, 1 term (6 months) Printed Access Card + MindTap® Business Communication, 1 term (6 months) Printed Access Card

ISBN-10:  1305135776  | ISBN-13:  9781305135772

List Price = $129.95  | College Bookstore Wholesale Price = $97.75

This Bundle Includes:

  • MindTap® Business Communication, 1 term (6 months) Printed Access Card
    List Price = $97.00  | College Bookstore Wholesale Price = $72.75
  • Business Communication: Process and Product
    List Price = $199.95  | CengageBrain Price = $199.95  | College Bookstore Wholesale Price = $150.00


Bundle: Text + MindTap® Business Communication, 1 term (6 months) Printed Access Card

ISBN-10:  1305591739 | ISBN-13:  9781305591738

List Price = $129.95  | College Bookstore Wholesale Price = $97.75

This Bundle Includes:

  • MindTap® Business Communication, 1 term (6 months) Printed Access Card
    List Price = $97.00  | College Bookstore Wholesale Price = $72.75
  • Business Communication: Process and Product (Book Only), Loose-leaf Version
    List Price = $214.95  | CengageBrain Price = $214.95  | College Bookstore Wholesale Price = $161.25


Meet the Author

Author Bio

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.