Higher Education

Consumer Behavior, 5th Edition

  • Wayne D. Hoyer University of Texas, Austin
  • Deborah J. MacInnis University of Southern California
  • ISBN-10: 0547079923  |  ISBN-13: 9780547079929
  • 672 Pages
  • Previous Editions: 2007, 2004, 2001
  • © 2010 | Published
  • College Bookstore Wholesale Price = $333.75
  • Newer Edition Available
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Features and Benefits

  • A robust, text-specific technology package includes an Instructor Web site, HM Class Prep with HM Testing, basic and premium PowerPoint® presentations with ads and video clips, an electronic test bank, an online instructor's resource manual, courses in Blackboard and WebCT, videos, and a student Web site with ACE self-tests.
  • Discussion questions at the end of every chapter encourage students to recall and analyze what they have learned and apply the concepts to real-world situations.
  • Conceptual models open each chapter by clearly depicting key topics, showing how they relate to one another, and illustrating how they relate to topics covered in other chapters.
  • Marketing Implication sections illustrate how various consumer behavior concepts can be applied to the practice of marketing, including essential functions such as market segmentation, target market selection, positioning, marketing research, and decisions on promotion, price, product, and place.
  • Online exercises provide extensive interaction with real advertisements, consumer data, and marketing strategies; relate chapter concepts to concrete experiences from students' lives; and explore how chapter concepts can be used in the workplace.

Table of Contents

Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR.
1. Understanding Consumer Behavior.
Part II: THE PSYCHOLOGICAL CORE.
2. Motivation, Ability, and Opportunity.
3. Exposure, Attention, and Perception.
4. Knowledge and Understanding.
5. Attitudes and Emotion Based on High Consumer Effort.
6. Attitudes and Emotion Based on Low Consumer Effort.
7. Memory and Retrieval.
Part III: THE PROCESS OF MAKING DECISIONS.
8. Problem Recognition and Information Search.
9. Judgment and Decision Making Based on High Consumer Effort.
10. Judgment and Decision Making Based on Low Consumer Effort.
11. Post-Decision Processes.
Part IV: THE CONSUMER'S CULTURE.
12. Consumer Diversity.
13. Social Class and Household Influences.
14. Psychographics: Values, Personality, and Lifestyles.
15. Social Influences on Consumer Behavior.
Part V: CONSUMER BEHAVIOR OUTCOMES.
16. Adoption of, Resistance to, and Diffusion of Innovations.
17. Symbolic Consumer Behavior.
18. Ethics and the Dark Side of Consumer Behavior and Marketing.

What's New

  • The current edition features new cases to conclude every chapter, providing interesting and highly relevant examples to help students appreciate the real-world applications of the course material.
  • A wide range of support materials is now available to supplement the text, simplify course preparation and management, and enhance student learning. Examples include Associated Press news content, a fully revised video case program, and new consumer behavior data analysis activities.
  • An enhanced PowerPoint® program includes additional ads, built-in videos, Web links, and CRS content to make it even easier to prepare engaging and effective lectures using interactive technology and media perfect for today's students.
  • New research findings on the impact of emotion on consumer behavior are integrated within every chapter, including a special focus on how emotion affects decisions about low-involvement products and services.
  • The Fifth Edition includes a more streamlined structure consisting of 18 chapters organized to provide a thorough and effective presentation of the material in a more reader-friendly, convenient format sure to appeal to today's busy and budget-conscious students.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Consumer Behavior, 5th + Global Economic Crisis GEC Resource Center Printed Access Card

ISBN-10: 0538765232 | ISBN-13: 9780538765237

List Price = $443.95  | CengageBrain Price = $443.95  | College Bookstore Wholesale Price = $333.75

This Bundle Includes:

  • Consumer Behavior
    List Price = $443.95  | CengageBrain Price = $443.95  | College Bookstore Wholesale Price = $333.75
  • Global Economic Watch GEC Resource Center Printed Access Card
    List Price = $31.00  | College Bookstore Wholesale Price = $23.25


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 1439036470 | ISBN-13: 9781439036471)

Improve your grades with WebTutor™ online review and test prep tools.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

Online Test Bank  (ISBN-10: 0547079931 | ISBN-13: 9780547079936)

The Test Bank contains over 2,100 questions, including a mix of both conceptual and applied questions for each chapter. All test bank questions indicate the page in the book from which the relevant item came.

Multimedia Assets  (ISBN-10: 0547080018 | ISBN-13: 9780547080017)

List Price = $.00  | College Bookstore Wholesale Price = $.00

WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 1439036489 | ISBN-13: 9781439036488)

Improve your grades with WebTutor™ online review and test prep tools.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

PowerPoint®  (ISBN-10: 0547079966 | ISBN-13: 9780547079967)

Online Instructor's Resource Manual  (ISBN-10: 054707994X | ISBN-13: 9780547079943)

The Instructor's Resource Manual is located on the Instructor's Web site and features a preface, transition guide, chapter outline and lecture notes, Appendices A and B, and answers/comments to discussion questions, activities, experiential exercises, and case questions. It also includes a test bank (available on the Class Prep or in St. Charles) with true/false and multiple-choice questions and answers.

Student Supplements

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 1439036470 | ISBN-13: 9781439036471)

Improve your grades with WebTutor™ online review and test prep tools.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

Multimedia Assets  (ISBN-10: 0547080018 | ISBN-13: 9780547080017)

List Price = $.00  | College Bookstore Wholesale Price = $.00

WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 1439036489 | ISBN-13: 9781439036488)

Improve your grades with WebTutor™ online review and test prep tools.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

Meet the Author

Author Bio

Wayne D. Hoyer

Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension, humor, and brand personality). Dr. Hoyer has published more than 100 articles in academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh McAlister) won the 2003 O’Dell Award from the American Marketing Association. He has also been the Montezemolo Visiting Research Fellow in the Judge School of Business and is a Visiting Fellow of Sidney Sussex College at the University of Cambridge (UK). Dr. Hoyer has taught internationally at the University of Cambridge (UK), University of Mannheim, the University of Muenster, and the Otto Beisheim School of Management (Germany), the University of Bern (Switzerland), and Thammasat University (Bangkok, Thailand).

Deborah J. MacInnis

Deborah MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC’s Marshall School of Business. She received her PhD from the University of Pittsburgh. Her work focuses on the role of emotions in consumer behavior and branding. She has received the Journal of Marketing’s Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought as well as the Long-Term Contribution Award from the Review of Marketing Research. Dr. MacInnis has served as Co-Editor and Associate Editor of the Journal of Consumer Research and Associate Editor for the Journal of Marketing and the Journal of Consumer Psychology. In addition to co-authoring CONSUMER BEHAVIOR, she has several edited volumes on branding and has an upcoming book on developing, enhancing and leveraging brand admiration. She is former Treasure and President of the Association for Consumer Research and former Vice President of Conferences and Research for the American Marketing Association’s academic council. She is the winner of local and national teaching awards. Dr. MacInnis has also served the Marshall School of Business as Vice of Research and Strategy and Vice Dean of the Undergraduate Program. Her consulting includes work with major consumer packaged goods companies, business-to-business marketers and advertising agencies. She enjoys reading, walking, music, and drawing and adores her family and pets.