Higher Education

MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Essentials of Business Communication, 10th Edition

  • Mary Ellen Guffey Los Angeles Pierce College
  • Dana Loewy California State University, Fullerton
  • ISBN-10: 1285868307  |  ISBN-13: 9781285868301
  • Prior Releases: 2013
  • © 2016 | Published
  • College Bookstore Wholesale Price = $96.00
Experience MindTap

About

Overview

MindTap™ Business Communication for Guffey/Loewy's Essentials of Business Communication, 10th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage. MindTap Business Communication includes Workplace Connection videos that take students inside organizations such as Intel, Starbucks, and Carnival Cruise Lines, to demonstrate the role of communication in the workplace. Relevant readings, narrated PowerPoint® slides, and animated model documents are designed to take students up the level of learning, from basic knowledge to application. Writing Workshops engage students with interactive videos that test their skills and provide constructive feedback so they are prepared them to complete homework assignments successfully. Aplia™, YouSeeU, and Write Experience assignments provide rich, skill-building exercises that empower students to communicate effectively.

Features and Benefits

  • Contol what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Create a unique learning path of relevant readings, multimedia and activities that move students up the learning taxonomy from basic knowledge and comprehension to application.
  • Integrate your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, googledocs and more.
  • Use powerful analytics and reports that provide a snapshot of class progress, time in course, engagement and completion.
  • Empower students with the information to know where they stand at all times – both individually and compared to the highest performers in class.
  • Help students stay organized and efficient with a single destination that reflects exactly what's important to you, the instructor.
  • Automatically grade assignments and quizzes.

Content and Assets

The MindTap Learning Path guides students through readings, multimedia, and activities designed to follow the learning taxonomy from basic knowledge and comprehension up to analysis and application. By hiding, rearranging, or adding your own content, you control what students see and when they see it and match the Learning Path to your course syllabus exactly.


Workplace Connection Videos.
Readings.
Study Tools.
Writing Workshops.
Aplia.
YouSeeU.
Write Experience.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Printed Access Card

    ISBN-10: 1285868323 | ISBN-13: 9781285868325

    List Price = $96.00  | College Bookstore Wholesale Price = $72.00

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Essentials of Business Communication, Loose-leaf Version, 10th + Premium Website, 1 term (6 months) Printed Access Card + MindTap® Business Communication, 1 term (6 months) Instant Access

ISBN-10: 1305717058  | ISBN-13: 9781305717053

List Price = $128.95  | CengageBrain Price = $128.95  | College Bookstore Wholesale Price = $97.00

This Bundle Includes:

  • MindTap® Business Communication, 1 term (6 months) Instant Access for Guffey/Loewy's Essentials of Business Communication
    List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00
  • Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card), Loose-Leaf Version
    List Price = $166.00  | CengageBrain Price = $166.00  | College Bookstore Wholesale Price = $124.50


Bundle: Text + Premium Website, 1 term (6 months) Printed Access Card + MindTap® Business Communication, 1 term (6 months) Printed Access Card

ISBN-10:  1305699742  | ISBN-13:  9781305699748

List Price = $128.95  | College Bookstore Wholesale Price = $97.00

This Bundle Includes:

  • Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card), Loose-Leaf Version
    List Price = $166.00  | CengageBrain Price = $166.00  | College Bookstore Wholesale Price = $124.50
  • MindTap® Business Communication, 1 term (6 months) Printed Access Card
    List Price = $96.00  | College Bookstore Wholesale Price = $72.00


Bundle: Essentials of Business Communication (Book Only), Loose-leaf Version, 10th + MindTap® Business Communication, 1 term (6 months) Printed Access Card

ISBN-10:  1305919033  | ISBN-13:  9781305919037

List Price = $128.95  | College Bookstore Wholesale Price = $97.00

This Bundle Includes:

  • LLF ESSENTIALS OF BUSINESS COMMUNICATION (BOOK ONLY)
    List Price = $168.95  | College Bookstore Wholesale Price = $126.75
  • MindTap® Business Communication, 1 term (6 months) Printed Access Card
    List Price = $96.00  | College Bookstore Wholesale Price = $72.00


Bundle: Essentials of Business Communication, Loose-Leaf Version + Premium Website, 1 term (6 months) PAC + MindTap® Business Communication, 1 term (6 months) Printed Access Card + MindTap® Business Communication, 1 term (6 months) PAC for Guffey/Seefer’s Business English, 11th + Student Premium Web Site, 1 terms (6 months) PAC for Guffey/Seefer’s Business English, 11th

ISBN-10:  1305937783 | ISBN-13:  9781305937789

List Price = $141.95  | CengageBrain Price = $141.95  | College Bookstore Wholesale Price = $107.01

This Bundle Includes:

  • Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card), Loose-Leaf Version
    List Price = $166.00  | CengageBrain Price = $166.00  | College Bookstore Wholesale Price = $124.50
  • MindTap® Business Communication, 1 term (6 months) Printed Access Card
    List Price = $96.00  | College Bookstore Wholesale Price = $72.00
  • MindTap® Business Communication, 1 term (6 months) Printed Access Card
    List Price = $96.00  | College Bookstore Wholesale Price = $72.00
  • Student Premium Web Site, 1 terms (6 months) Printed Access Car
    List Price = $62.00  | College Bookstore Wholesale Price = $46.50


Efficacy and Outcomes

Reviews

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

— Stephen Brusnighan, Kent State University

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

— Robert Black, SUNY Maritime College

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

— Carey Roberts, Arkansas Technology University

"MindTap was very useful – it was easy to follow and everything was right there."

— Student, San Jose State University

"I'm definitely more engaged because of MindTap."

— Student, University of Central Florida

"MindTap puts practice questions in a format that works well for me."

— Student, Franciscan University of Steubenville

Meet the Author

Author Bio

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of BUSINESS COMMUNICATION: PROCESS AND PRODUCT as well as on ESSENTIALS OF BUSINESS COMMUNICATION. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest -- literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students.