Higher Education

Learning and Behavior: Active Learning Edition, 6th Edition

  • Paul Chance Salisbury State University
  • ISBN-10: 0495095648  |  ISBN-13: 9780495095644
  • 400 Pages
  • Previous Editions: 2006, 2003, 1999
  • © 2009 | Published
  • College Bookstore Wholesale Price = $216.75
  • Newer Edition Available
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LEARNING AND BEHAVIOR: ACTIVE LEARNING EDITION, Sixth Edition, looks at learning as an evolutionary mechanism. Chance’s book is stimulating, interactive, and filled with high-interest queries and examples. Based on the theme that learning is a biological mechanism that aids survival, this book embraces a scientific approach to behavior but is written in a lucid, clear language. The reconceived built-in workbook, which is included at the back of every text, has been pared down to be more approachable and less time-consuming for students, with a greater focus on the core concepts and vocabulary presented in the text. Probing essay questions and examples encourage students to draw connections between topics and apply the material to their own lives. Perforated pages allow professors to collect completed workbook assignments easily.

Table of Contents

1. Introduction: Learning to Change.
2. The Study of Learning and Behavior.
3. Pavlovian Conditioning.
4. Pavlovian Applications.
5. Operant Reinforcement.
6. Schedules of Reinforcement.
7. Operant Punishment.
8. Operant Applications and Interpretations.
9. Observational Learning.
10. Generalization, Discrimination, and Stimulus Control.
11. Forgetting.
12. The Limits of Learning.

What's New

  • This edition places increased emphasis on ease of reading and humor, as well as more emphasis on the relevance of principles to everyday experience and to practical applications, including the use of virtual reality technology in training and therapy. Chance directs more attention to the use of learning principles and to the analysis or interpretation of complex phenomena, such as delusions, gambling, and verbal behavior.
  • Chance makes the point that learning is a biological mechanism for human and animal survival. Learning is viewed within the context of evolutionary theory.
  • New material is included on the traditional information-processing approach to memory and the types of memory, including short and long term, declarative and nondeclarative, and semantic and episodic. Chance includes new material on the neurological locus of various kinds of memory and the problems with viewing memory as a thing. The approach to memory taken is that learning changes both behavior and the brain, and that (following Donahoe and Palmer) memories exist only when the behavior is performed. There is also new material on establishing operations and on contrived and natural reinforcers. Updated references with many 2007 citations.
  • There is a change in chapter sequence so that reinforcement schedules now immediately follows operant reinforcement.
  • The text’s updated discussion on the Rescorla-Wagner model is among the clearest available today.
  • Increased emphasis on the "nature via (not versus) nurture" view and the co-dependency of ontogeny and phylogeny.
  • A thorough update of the incorporated Study Guide, including adding page number references.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Learning and Behavior: Active Learning Edition, 6th + Sniffy the Virtual Rat Lite, Version 3.0 (with CD-ROM)

ISBN-10: 113330396X | ISBN-13: 9781133303961

List Price = $361.95  | CengageBrain Price = $361.95  | College Bookstore Wholesale Price = $272.25

This Bundle Includes:

  • Learning and Behavior: Active Learning Edition
    List Price = $288.95  | CengageBrain Price = $288.95  | College Bookstore Wholesale Price = $216.75
  • Sniffy the Virtual Rat Lite, Version 3.0
    List Price = $73.95  | CengageBrain Price = $73.95  | College Bookstore Wholesale Price = $55.50


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

eBank Transparancies  (ISBN-10: 0495595896 | ISBN-13: 9780495595892)

Contains most figures and tables from the text in PowerPoint®.

Meet the Author

Author Bio

Paul Chance

Paul Chance received his Ph.D. in Psychology from Utah State University. He started his career as a school teacher (grades 7-9), and has been an Adjunct Instructor at the California Polytechnic State University in San Luis Obispo and at Salisbury University (Maryland). Formerly, he was Book Review Editor of PSYCHOLOGY TODAY magazine, a senior fellow of the Cambridge Center for Behavioral Studies, and a member of the Association for Science in Autism Treatment advisory board.