MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, provides a comprehensive and historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. It concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.
Table of Contents
Section 1: FOUNDATIONS: INTRODUCTION TO MASS COMMUNICATION THEORY AND ITS ROOTS.
1. Understanding and Evaluating Mass Communication Theory.
2. Establishing the Terms of the Debate Over Media: The First Trend In Media Theory -- Mass Society and Propaganda Theories.
3. Normative Theories of Mass Communication.
Section 2: FERMENT: METHODOLOGICAL DISPUTES DIVIDE THE DISCIPLINE.
4. The Media-Effects Trend.
5. The Emergence of the Critical Cultural Trend in North America.
6. Theories of Media And Human Development: Children and Adolescents.
7. Audience Theories: Uses and Reception.
8. Theories of Media Cognition and Information Processing.
9. Theories of the Effect of Media on Society.
10. Media And Culture Theories: Meaning Making in the Social World.
Section 3: FUTURE: RAPIDLY CHANGING MEDIA CHALLENGE A GLOBAL DISCIPLINE.
11. The Future of Media Theory and Research.