Higher Education

Electronic Commerce, 11th Edition

  • Gary Schneider California State University Monterey Bay
  • ISBN-10: 128542543X  |  ISBN-13: 9781285425436
  • 640 Pages
  • Previous Editions: 2013, 2011, 2009
  • © 2015 | Published
  • College Bookstore Wholesale Price = $151.50
  • Newer Edition Available
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Packed with real-world examples, actual business cases, and a wealth of hands-on applications, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. The new edition maintains the popular structure of prior editions while providing comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field. Balancing technological issues with the strategic business aspects of successful e-commerce, it equips students with a solid understanding of the dynamics of this fast-paced industry. It provides thorough coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes feature the experiences of actual companies to illustrate real-world practice in action.

Features and Benefits

  • Offering unparalleled insight, ELECTRONIC COMMERCE examines the impact of the 2009 recession--and the subsequent recovery--on e-commerce.
  • Providing a global perspective, the text thoroughly explores the rapid e-commerce growth in China and the developing world.
  • This market leader continues to deliver solid coverage of such emerging and expanding issues as first mover advantage and alternative revenue strategies, the use of smart phones in online business, the role of branding in online sales, recent developments in online sales of music and videos, new forms of text advertising, social networking, mobile commerce, developments in microlending, online customer relationship management tools, and much more.
  • Using actual business cases--such as those found in the intriguing "Learning from Failure" boxed feature--the text captivates students with real-world examples of successful and unsuccessful online business strategies while offering insight into the struggles, accomplishments, and excitement of e-commerce.
  • Cases in every chapter enable students to put what they've learned into real-life practice. Each chapter includes two cases, giving readers plenty of hands-on experience applying text concepts to actual situations faced by real companies.
  • Strong pedagogic organization and features, such as review questions, help students maximize their study time--and course success.
  • Providing opportunities for further independent study, each chapter concludes with a comprehensive list of resources that serves as a starting point for readers who want to learn more about text topics.
  • Complementing the textbook, the Online Companion includes links to online resources that illustrate the concepts presented in the text.

Table of Contents

1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
3. Selling on the Web.
4. Marketing on the Web.
5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.
6. Social Networking, Mobile Commerce, and Online Auctions.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
8. Web Server Hardware and Software.
9. Electronic Commerce Software.
10. Electronic Commerce Security.
11. Payment Systems for Electronic Commerce.
12. Planning for Electronic Commerce.

What's New

  • Completely updated with new examples and the latest developments from the field, market-leading ELECTRONIC COMMERCE, 11E includes the most current coverage available while maintaining the previous edition's proven structure.
  • Expanded coverage illustrates how social media are effectively used in online marketing and growth strategies.
  • New discussions focus on emerging issues in technology-enabled outsourcing.
  • The latest developments in online payment processing systems are covered in detail.

Meet the Author

Author Bio

Gary Schneider

Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.