Higher Education

The Road to the White House 2012 Prepack with Appendix, 9th Edition

  • Stephen J. Wayne Georgetown University
  • ISBN-10: 1111341656  |  ISBN-13: 9781111341657
  • 414 Pages
  • © 2012 | Published
  • College Bookstore Wholesale Price = $89.50
  • Newer Edition Available



Stephen Wayne, a leading scholar of presidential electoral politics, describes and analyzes the crucial politics, procedures, and strategies behind campaign finance, media relations, nominating politics, and all aspects of the general election from the institutional structure in which it occurs, the political environment, the quest for the nomination of the major parties, to the politics, media, and meaning of the general election.

Features and Benefits

  • Updates and integrates the new political science literature on campaign finance, parties, presidential campaigning, and news media coverage as well as that on forecasting and analyzing the 2008 vote; it also updates examples to focus on the last election and its implication for 2012.
  • Includes a discussion about the impact of the Citizen's United Decision on Campaign Finance and what that means for public funding.
  • Discusses the continued polarity of the American polity and the strategies to capitalize on that fact to win elections.
  • Focusing on the facts of how the presidential election system works and summarizing the state of the art and science of presidential electoral politics at the beginning of the twenty-first century, this text is a must for any study of presidential elections.
  • Organized in four parts: first, discussing the arena in which presidential elections occur--the electoral system, campaign finance, and the political environment; second, describing the various stages of the presidential campaign; third, discussing the general election campaign; and last, looking at the election, its significance, and its likely consequences.
  • Using boxes placed strategically throughout the text to highlight important aspects of the chapter material in more detail or to provide specific examples of the topic under discussion.
  • "Where on the Web?" features at the end of the chapter provide an annotated list of websites related to the chapter material for further student exploration.
  • Exercises at the end of each chapter suggest opportunities for students to further explore the issues presented in the chapter, whether through online research projects or real-world involvement with the political process.

Table of Contents

About the Author.
1. Presidential Selection: A Historical Overview.
2. Campaign Finance.
3. The Political Environment.
4. Party Rules and their Impact: The Legal Environment
5. Campaigning for the Nomination
6. Spring Interregnum: Consolidating Victory and Posturing for the Election.
7. Organization, Strategy, and Tactics.
8. Media Politics.
9. Understanding Presidential Elections.
10. Reforming the Electoral System.
A. Results of Presidential Elections, 1900-2008.
B. 2008 Electoral and Popular Vote Summary.
C. 2008 Electoral Vote Distribution.
D. Republican and Democratic Party Conventions and Nominees, 1900-2008.

What's New

  • New! All boxes, tables, and figures have been updated to include the 2008 nominations and election.
  • New! The Impact of the Citizen's United Decision on Campaign Finance and the Demise of Public Funding.
  • New! Campaign implications of the 2008 economic downturn.
  • New! Changes in the 2012 Republican nomination process.
  • New! Changes in the 2012 Republican nomination process.
  • New! Obama's use of the Internet in presidential campaigning.
  • New! Evolving nomination and general election strategies.
  • New! Mandate theory and the 2008 presidential election.

Alternate Formats

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  • The Road to the White House 2012, Paperbound Edition

    ISBN-10: 1111341508 | ISBN-13: 9781111341503

    List Price = $116.95  | College Bookstore Wholesale Price = $87.75

Learning Resource Bundles

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Bundle: The Road to the White House 2012, 9th + The Modern Presidency, 6th

ISBN-10: 1133224229 | ISBN-13: 9781133224228

List Price = $224.95  | College Bookstore Wholesale Price = $166.50

This Bundle Includes:

  • The Road to the White House 2012
    List Price = $116.95  | College Bookstore Wholesale Price = $87.75
  • The Modern Presidency
    List Price = $114.95  | CengageBrain Price = $114.95  | College Bookstore Wholesale Price = $86.50

Meet the Author

Author Bio

Stephen J. Wayne

Stephen Wayne is Professor of Government at Georgetown University. He is a Washington insider who has written many books and articles on the presidency and presidential elections. He often appears on television and radio news programs.