Higher Education

90 Days to Success as a Small Business Owner, 1st Edition

  • Barry Thomsen
  • ISBN-10: 1435459261  |  ISBN-13: 9781435459267
  • 288 Pages
  • © 2012 | Published
  • College Bookstore Wholesale Price = $15.00

About

Overview

Most small-business owners spend the majority of their time running their business rather than growing it. Although successful businesses may begin with a great idea, they need more than that to grow and prosper; they need an action plan for success. 90 DAYS TO SUCCESS AS A SMALL BUSINESS OWNER provides that plan. This book contains hundreds of strategies that small-business owners can introduce into their daily routine to keep valued customers and attract new ones. Topics range from product positioning, pricing, and advertising to employee management, customer service, and brand loyalty. With an emphasis on proven methods and concrete action items, the book also includes quick reference checklists and self-assessments that make it a must-have field guide for the small-business owner who is preparing for startup or ready to grow an existing business.

Features and Benefits

  • Easy--to--use design provides readers with a 90--day blueprint for establishing a successful business plan.
  • Emphasizes marketing with a limited budget, honing in on an area of concern for most small business owners and especially those just starting.
  • Facilitates translation of principles into action by providing the real--world experience of an author who has extensive experience owning and running a multitude of successful small businesses.

Table of Contents

Introduction.
1. In the Beginning.
2. Start-Up.
3. Franchises.
4. Advertising.
5. Direct Mail.
6. Publicity.
7. Promotion.
8. Website.
9. Pricing.
10. Face-to-face sales.
11. Retail Sales.
12. Business-to-business sales.
13. Trade shows.
14. Telemarketing.
15. Customer Loyalty.
16. Customer Service.
17. Financial Crisis Solutions.
18. In the End.
Appendix.
Epilogue.

Meet the Author

Author Bio

Barry Thomsen

From selling lemonade at construction sites at a mere five years old to starting a business-forms company in the mid-1980s that grew to more than $3 million in sales, Barry Thomsen has proven himself to be the epitome of the entrepreneurial spirit. In his variety of business ventures over the years, he has learned firsthand the importance of great customer service, business savvy, and marketing acumen. He has advised and helped many small-business owners with startup and other ideas to grow their businesses. His dedication to helping fellow business owners resulted in his creation of a monthly newsletter called the Idea-Letter, which has subscribers nationwide. In addition, he has been published in magazines, in newspapers, and on the American Management Association website, and he has authored several books on business ownership and marketing.