Higher Education

Small Business Management: Entrepreneurship and Beyond, 5th Edition

  • Timothy S. Hatten Mesa State College
  • ISBN-10: 0538453141  |  ISBN-13: 9780538453141
  • 528 Pages
  • Previous Editions: 2009, 2006, 2003
  • © 2012 | Published
  • College Bookstore Wholesale Price = $260.25
  • Newer Edition Available
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About

Overview

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

Features and Benefits

  • New Chapter Opening Vignettes highlight how entrepreneurs approach small business opportunities and challenges. New topics and entrepreneurs include: Elon Musk of Telsa Motors, John Goscha, Morgen Newman, and Jeff Avallon--founders of IdeaPaint, Craig Bramscher of Brammo motorcycles, Eden Clark of eDivvy, among many others.
  • Entrepreneurial Snapshot features introduce the people behind some of today's most interesting and innovative businesses. Profiles include Jim Koch of Boston Beer Company; Katie Shea and Susie Levitt, who invented Citisoles; and Norm Brodsky of CitiStorage.
  • Manager's Notes include specific tips, tactics and action used by successful small business owners.
  • Reality Check inserts are about streetwise business practitioners who know how it’s done and are willing to share the secrets of their success.
  • Boxed inserts entitled Competitive Advantage: Innovation and Sustainability focus on the importance of staying ahead of the game and the critical role of sustainability.

Table of Contents

Part I: THE CHALLENGE.
1. Small Business: An Overview.
2. Small Business Management, Entrepreneurship, and Ownership.
Part II: PLANNING IN SMALL BUSINESS.
3. Social Responsibility, Ethics, and Strategic Planning.
4. The Business Plan.
Part III: Early Decisions.
5. Franchising.
6. Taking Over an Existing Business.
7. Starting a New Business.
Part IV: FINANCIAL AND LEGAL MANAGEMENT.
8. Accounting Records and Financial Statements.
9. Small Business Finance.
10. The Legal Environment.
Part V: MARKETING THE PRODUCT OR SERVICE.
11. Small Business Marketing: Strategy and Research.
12. Small Business Marketing: Product.
13. Small Business Marketing: Place.
14. Small Business Marketing: Price and Promotion.
Part VI: MANAGING SMALL BUSINESS.
15. International Small Business.
16. Professional Small Business Management.
17. Human Resource Management.
18. Operations Management.

What's New

  • Manuscript is significantly updated to reflect recent developments in the field, and specifically to discuss the impact of the financial crisis on small business management.
  • Learning Objectives are now numbered and keyed to the end-of-chapter summary, proving a clear roadmap for study.
  • All opening vignettes are new.
  • Most boxed inserts are either new or revised.
  • Most end of chapter cases are new.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + Cengage Learning Write Experience 2.0 Powered by My Access Instant Access Code

ISBN-10: 1133226094  | ISBN-13: 9781133226093

List Price = $358.95  | CengageBrain Price = $358.95  | College Bookstore Wholesale Price = $270.25

This Bundle Includes:

  • Small Business Management: Entrepreneurship and Beyond
    List Price = $346.95  | CengageBrain Price = $346.95  | College Bookstore Wholesale Price = $260.25
  • Cengage Learning Write Experience 2.0 Powered by My Access, 1 term (6 months) Instant Access
    List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00


Bundle: Text + Cengage Learning Write Experience 2.0 Powered by My Access Printed Access Card

ISBN-10:  1133224547  | ISBN-13:  9781133224549

List Price = $349.95  | College Bookstore Wholesale Price = $259.50

This Bundle Includes:

  • Small Business Management: Entrepreneurship and Beyond
    List Price = $346.95  | CengageBrain Price = $346.95  | College Bookstore Wholesale Price = $260.25
  • Cengage Learning Write Experience 2.0 Powered by My Access, 1 term (6 months) Printed Access Card
    List Price = $99.00  | College Bookstore Wholesale Price = $74.25


Bundle: Text + Management CourseMate with eBook Instant Access Code

ISBN-10:  1133535216 | ISBN-13:  9781133535218

List Price = $358.95  | CengageBrain Price = $358.95  | College Bookstore Wholesale Price = $270.25

This Bundle Includes:

  • Small Business Management: Entrepreneurship and Beyond
    List Price = $346.95  | CengageBrain Price = $346.95  | College Bookstore Wholesale Price = $260.25
  • Management CourseMate with eBook Instant Access Code
    List Price = $242.00  | CengageBrain Price = $242.00  | College Bookstore Wholesale Price = $242.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Management CourseMate with eBook Instant Access Code  (ISBN-10: 1111767084 | ISBN-13: 9781111767082)

This new and unique online Web site makes course concepts come alive with interactive learning, study, and exam preparation tools supporting the printed text. CourseMate delivers what students need, including an interactive eBook, dynamic flashcards, interactive quizzes and video exercises, student PowerPoints, and games that test knowledge in a fun way. Engagement Tracker, first-of-its-kind tool, monitors individual or group student engagement, progress, and comprehension in your course. Interactive video exercises allow students to relate the real-world events and issues shown in the chapter videos to specific in-text concepts. Interactive quizzes reinforce the text with rejoinders that refer back to the section of the chapter where the concepts are discussed.

List Price = $242.00  | CengageBrain Price = $242.00  | College Bookstore Wholesale Price = $242.00

Instructor’s Resource CD-ROM  (ISBN-10: 1111525269 | ISBN-13: 9781111525262)

This instructor’s CD provides a variety of teaching resources in electronic format, allowing for easy customization to meet specific instructional needs. Files include Lecture PowerPoint® slides, Premium PowerPoint® slides with supplementary content, Word and PDF files from the Instructor’s Manual, and the Test Bank Word files, along with ExamView, the computerized version of the Test Bank. The comprehensive Instructor’s Resource Manual includes teaching tips for each chapter, additional activities and supplemental content, lecture outlines with special teaching notes, suggested answers to end-of-chapter Questions for Review and Discussion and Questions for Critical Thinking, and comments on the What Would You Do? exercises and closing case and case questions. A Video Guide is also included at the end of the manual. The Test Bank provides true/false, multiple-choice, mini-case, and essay questions, along with an answer key that includes the learning objective covered and text page references. ExamView, a computerized version of the Test Bank, provides instructors with all the tools they need to create, author/edit, customize and deliver multiple types of tests. Instructors can import questions directly from the test bank, create their own questions, or edit existing questions.

DVD  (ISBN-10: 1111525242 | ISBN-13: 9781111525248)

DVD for Hatten's Small Business Management: Entrepreneurship and Beyond, 5th INSTRUCTOR DESCRIPTION: These professionally produced video segments bring lectures to life by providing thought-provoking insights in to real-world companies, products and issues. A DVD Guide available on the Instructor Website helps instructors integrate text content with the video series.

WebTutor™ on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1111673993 | ISBN-13: 9781111673994)

Whether you want to Web-enhance your class or teach entirely online, CourseCartridge provides customizable, text-specific content that works seamlessly with the text’s Web site or Course Management System to bring business concepts to life. You can easily edit, add to, reorganize, or customize CourseCartridge’s rich content. Choose from proven media assets, online quizzing, weblinks, discussion topics, interactive games, exercises, and more as you leverage the power of the Internet for course success.

List Price = $52.00  | CengageBrain Price = $52.00  | College Bookstore Wholesale Price = $52.00

WebTutor™ on WebCT™, 1 term (6 months) Instant Access  (ISBN-10: 1111674019 | ISBN-13: 9781111674014)

Whether you want to Web-enhance your class or teach entirely online, CourseCartridge provides customizable, text-specific content that works seamlessly with the text’s Web site or Course Management System to bring business concepts to life. You can easily edit, add to, reorganize, or customize CourseCartridge’s rich content. Choose from proven media assets, online quizzing, weblinks, discussion topics, interactive games, exercises, and more as you leverage the power of the Internet for course success.

List Price = $52.00  | CengageBrain Price = $52.00  | College Bookstore Wholesale Price = $52.00

Student Supplements

Management CourseMate with eBook Instant Access Code  (ISBN-10: 1111767084 | ISBN-13: 9781111767082)

This new and unique online Web site makes course concepts come alive with interactive learning, study, and exam preparation tools supporting the printed text. CourseMate delivers what you need, including an interactive eBook, dynamic flashcards, interactive quizzes and video exercises, student PowerPoints, and games that test knowledge in a fun way.

List Price = $242.00  | CengageBrain Price = $242.00  | College Bookstore Wholesale Price = $242.00

WebTutor™ on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1111673993 | ISBN-13: 9781111673994)

Succeed in your management course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $52.00  | CengageBrain Price = $52.00  | College Bookstore Wholesale Price = $52.00

WebTutor™ on WebCT™, 1 term (6 months) Instant Access  (ISBN-10: 1111674019 | ISBN-13: 9781111674014)

Succeed in your management course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $52.00  | CengageBrain Price = $52.00  | College Bookstore Wholesale Price = $52.00

Cengage Learning Write Experience 2.0 Powered by My Access, 1 term (6 months) Instant Access  (ISBN-10: 1111971870 | ISBN-13: 9781111971878)

Successfully complete your management writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

LMS Integrated for CourseMate Instant Access  (ISBN-10: 128527654X | ISBN-13: 9781285276540)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your business management course in one place. Read your eBook, take notes, review flashcards, and take practice quizzes—all online with MindLink for CourseMate.

List Price = $242.00  | CengageBrain Price = $242.00  | College Bookstore Wholesale Price = $242.00

CourseMate with Live Plan, Online Interactive Business Plan, and Small Business & Entreprenuership Resource Center Instant Access  (ISBN-10: 1285090314 | ISBN-13: 9781285090313)

Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Access an integrated eBook, learning tools including flashcards, quizzes, and more, all designed specifically to work with SMALL BUSINESS MANAGEMENT: ENTREPRENEURSHIP AND BEYOND, 5th Edition.

List Price = $252.00  | CengageBrain Price = $252.00  | College Bookstore Wholesale Price = $252.00

Meet the Author

Author Bio

Timothy S. Hatten

Timothy S. Hatten is a professor at Mesa State College in Grand Junction, Colorado, where he has served as the chair of business administration and director of the MBA program. He is currently co-director of the Entrepreneurial Business Institute. He received his Ph.D. from the University of Missouri–Columbia, his M.S. from Central Missouri State University, and his B.A. from Western State College in Gunnison, Colorado. He is a Fulbright Scholar. He taught small business management and entrepreneurship at Reykjavik University in Iceland and business planning at the Russian-American Business Center in Magadan, Russia. Dr. Hatten has been passionate about small and family businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealership in Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership with his father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and small businesses together through the Small Business Institute program. He counsels and leads small business seminars through the Western Colorado Business Development Corporation.