Higher Education

CB6, 6th Edition

  • includes CourseMate Printed Access Card
  • Barry J. Babin Louisiana Tech University
  • Eric Harris Pittsburg State University
  • ISBN-10: 1285189477  |  ISBN-13: 9781285189475
  • 384 Pages
  • Previous Editions: 2014, 2013, 2012
  • © 2015 | Published
  • College Bookstore Wholesale Price = $60.00
  • Newer Edition Available
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB6 Enhanced CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB6 brings consumer behavior to life.

Additional Product Information

Features and Benefits

  • Find all the instructor tools you need on the Instructor's Resource Website. You can instantly review, edit, and copy what you need from supplements that reflect the latest changes throughout the CB6 edition, including the Instructor's Manual, PowerPoint® slides, and Test Bank.
  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (CourseMate), and an eBook--all of which were directly influenced from student focus groups and surveys and from interviews with nearly 250 faculty and students.
  • Shorter comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
  • Tear-Out Review Cards at the back of the Student Edition provide students with a portable study tool containing all of the pertinent information for class preparation.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint® and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • Every 4LTR Press solution comes with CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. Quizzes, audio downloads, video podcasts, and more are only a click away.
  • You get all of the content and resources you expect with a supplements package that is second to none, including an Instructor's Manual, Test Bank, PowerPoint® slides, and case studies.
  • Enhanced CourseMate! This turnkey resource now offers a practice quiz generator to help students prepare for tests. Also, a variety of NEW trackable activities provides students the opportunity to expand their knowledge with higher-level activities, while providing you easy access to data and reports on their progress and where they need more help.

Table of Contents

Part I: INTRODUCTION.
1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Framework.
Part II: INTERNAL INFLUENCES.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
Part III: EXTERNAL INFLUENCES.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
Part IV: SITUATIONS AND DECISION MAKING.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
Part V: CONSUMPTION AND BEYOND.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.

What's New

  • NEW CONSUMER BEHAVIOR CONTENT REMAINS RELEVANT TO TODAY'S TIMES. Open any page of CB6 and you and your students will find the most current consumer behavior statistics with engaging, contemporary examples that keep content applicable to today's business challenges and meaningful to life today. You'll find new content on the recession, green marketing, and natural disasters as they all affect consumer behavior.
  • NEW COVERAGE PREPARES READERS TO MAXIMIZE TODAY'S SOCIAL NETWORKING AND SOCIAL MEDIA TOOLS. Significantly expanded coverage of social networking and social media in this edition addresses the ways consumers derive value from these activities.
  • HIGHLIGHTS OF NEW EDITION CHANGES ON INSTRUCTOR PREP CARDS MAKE TRANSITION TO THIS EDITION EASY. The individual, detachable Prep Cards for each chapter, conveniently located in the back of the Instructor's Edition, outline specific content updates and changes from the previous edition to help make the transition to CB6 seamless. In addition, convenient chapter overviews and outlines, lists of terms and topics, PowerPoint® highlights, video teaching notes, and additional examples help you plan and deliver course content efficiently.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Print Option: Text + CourseMate, 1 term (6 months) Printed Access Card

ISBN-10: 1337146579 | ISBN-13: 9781337146579

List Price = $80.95  | CengageBrain Price = $80.95  | College Bookstore Wholesale Price = $60.00

This Bundle Includes:

  • CB6
    List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $60.00
  • 4LTR Press Print Option Sticker
    List Price = $.00  | College Bookstore Wholesale Price = $.00


Efficacy and Outcomes

Reviews

"I've been using this textbook for a couple of years now, and I've found it to be an excellent textbook. The authors have done a great job--as has the publishing team. Thanks for all your outstanding work."

— David Shepherd, Georgia Southern University

"CB gives a broad coverage of consumer behavior in a format that students relate to and are more apt to read before class."

— Nathan A. Clay, MBA, Toccoa Falls College

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285189523 | ISBN-13: 9781285189529)

Engaging, trackable, and affordable, the CB6 CourseMate website offers a variety of interactive teaching and learning tools. Assess student engagement in your course using CourseMate's new Engagement Tracker. Evaluate student preparation and engagement for the entire class or for individual students. Identify students at risk early and uncover which concepts are most difficult. CourseMate also offers interactive quizzes, flash cards, videos, and an interactive eBook to address students' varied learning styles and to help them review for tests and prepare for class.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95

Student Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285189523 | ISBN-13: 9781285189529)

Make the grade with CourseMate! This interactive website helps you make the most of your study time by providing everything you need to succeed online in one convenient place. CourseMate for CB6 provides an interactive eBook that allows you to take notes; highlight, bookmark, and search the text; and reference in-context glossary definitions. Numerous interactive learning tools such as quizzes, flash cards, and videos help you master today's consumer behavior concepts.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95

General MindLink for CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305097327 | ISBN-13: 9781305097322)

List Price = $84.95  | CengageBrain Price = $84.95  | College Bookstore Wholesale Price = $84.95

Meet the Author

Author Bio

Barry J. Babin

Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science’s Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin’s research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

Eric Harris

Dr. Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He holds BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Dr. Harris’s professional and consulting experiences include work in sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research and has been published in the Journal of the Academy of Marketing Science, the Journal of Advertising, Psychology and Marketing, the Journal of Business Research, the Journal of Business and Psychology, the Journal of Personal Selling & Sales Management, and others. Dr. Harris also serves on the editorial review boards for the Journal of Business Research, the Journal of Marketing Theory and Practice, the Journal of Services Marketing, and Services Marketing Quarterly. He is Consulting Editor for the Journal of Managerial Issues and with Dr. Babin has coauthored a chapter in the Wiley International Encyclopedia of Marketing. Dr. Harris’s research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including the American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.