Higher Education

Resumes, Cover Letters, Networking, and Interviewing, 4th Edition

  • Clifford W. Eischen Fresno City College
  • Lynn A. Eischen Fresno City College
  • ISBN-10: 1111820848  |  ISBN-13: 9781111820848
  • 128 Pages
  • Previous Editions: 2010, 2007, 2000
  • © 2013 | Published
  • College Bookstore Wholesale Price = $63.75
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This practical résumé-building and employment guide takes readers step-by-step through the process of crafting a polished résumé and developing strong interview techniques. It is the only résumé manual on the market specifically geared toward those who enter the job market with a two-year degree, although it is equally applicable to four-year graduates. Numerous examples allow readers to develop a résumé that best suits their career goals, and information on electronic résumé formatting and delivery prepares readers to use today's online resources in their employment search. The guide also provides a direct, simplified approach to the entire employment process by discussing employment databases, cover letters, networking, and job applications.

Features and Benefits

  • Focus questions are featured at the beginning of each chapter to enable students and faculty to spotlight key points presented on each topic.
  • The first chapter features a sample résumé to assess student's proofreading skills and knowledge of résumé preparation.
  • This text is specifically geared toward students receiving a two-year degree. Two-year degree students learn to showcase their education, work experience, and extracurricular activities within a variety of résumé formats. Current résumé samples for both two-year and four-year graduates in different formats and for a variety of majors are included.
  • A key chapter, "Networking--The Hidden Job Market," introduces students to the art of networking, a practice the authors feel is responsible for a large percentage of job finds.
  • Numerous samples shown include e-mail résumés, employment applications, simplified one-page résumés, and cover letters.
  • Exercises on listing qualifications, producing a first draft, gathering references, completing application forms, techniques for answering interview questions, and drafting a follow-up letter all help students build a well-defined career-entry strategy.
  • The dedicated chapter on the interview process coaches students on proper interview attire, preparing for interview questions, introductions, and how to follow up after an interview.

Table of Contents

1. Getting the Interview.
2. Identify your Strengths to Construct a Qualifications Summary and Superior Resume.
3. Developing the Key Sections of a Resume.
4. Essentials and Examples in Resume Presentation.
5. Resume Formats, Styles, and Applications.
6. Researching Prospective Employers Online with Tips on Salary Negotiation.
7. Cover Letters.
8. References, Attachments, and Employment Application.
9. Resume Submission and Follow-up.
10. Networking.
11. The Interview.
Appendix A. Resumes for Four-Year Graduates.

What's New

  • In recent years, the job application process has gone almost completely digital, especially for the kind of entry-level jobs most graduates will be applying for, so the fourth edition puts a heavy emphasis on the technical aspects of résumés and applications. The authors focus on everything from the basics, such as how to submit a résumé as an attachment, to more advanced topics, such as designing your résumé to look great in any digital presentation.
  • Expanded coverage of networking to include current online social media tools, such as LinkedIn and other industry-specific resources.
  • New coverage on etiquette of job application, particularly in cover letters and follow-up thank-you notes.
  • Additional focus has been added to emphasize the significance of résumé appearance in making an initial impact on prospective employers.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Essentials of Business Communication (with www.meguffey.com Printed Access Card), 9th + Resumes, Cover Letters, Networking, and Interviewing, 4th

ISBN-10: 1285156862 | ISBN-13: 9781285156866

List Price = $253.95  | CengageBrain Price = $253.95  | College Bookstore Wholesale Price = $190.75

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $240.95  | CengageBrain Price = $240.95  | College Bookstore Wholesale Price = $180.75
  • Resumes, Cover Letters, Networking, and Interviewing
    List Price = $84.95  | CengageBrain Price = $84.95  | College Bookstore Wholesale Price = $63.75

Meet the Author

Author Bio

Clifford W. Eischen

Clifford W. Eischen is Professor Emeritus of Business Administration at Fresno City College, where he served as department chair for seven years. Professor Eischen earned his master's degree in business from California State University at Fresno. He is a Nationally Certified Résumé Writer, NCRW, one of 31 certified in the United States by the National Association of Résumé Writers, whose organization consists of 368 members. Professor Eischen has an extensive background in leadership positions in career development, higher education, financial and small business management, and dispute resolution in central California. He has been a consultant and seminar director in résumé and career development, cultural awareness, public and human relations, business law, and supervision and principles of management. Professor Eischen is the co-owner of Eischen's Professional Résumé Service, located in Fresno, CA, since 1972. Professor Eischen has received the prestigious Hayward Award of Excellence in Education (1994) nomination and the National Institute for Staff Organizational Development Award (1993). In addition, he has achieved leadership roles in the California Business Education Association, Western Business Law Association, Faculty Association, Educational Employees Credit Union (formerly Chairman), and Certified Negotiating Council.

Lynn A. Eischen

Lynn A. Eischen is a Certified Professional Résumé Writer (CPRW) and is affiliated with the National Association of Résumé Writers. She has an associate degree in marketing from Fresno City College, with career experience as an account executive/territory manager serving business and retail markets throughout California. Lynn Eischen is the co-owner of Eischen's Professional Résumé Service, located in Fresno, California. She has developed, written, and edited career-focused materials for a broad spectrum of executive, mid-management, and young professionals. In addition, Lynn Eischen has conducted workshops and coached clients in interviewing skills and career strategies in both the United States and Europe.