Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 5th Edition
- Donald Parente Middle Tennessee State University
- Kirsten Strausbaugh-Hutchinson University of Georgia
- ISBN-10: 1133434800 | ISBN-13: 9781133434801
- 432 Pages
- Previous Editions: 2006, 2004, 2000
- © 2015 | Published
- College Bookstore Wholesale Price = $216.00
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