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Product Overview

  • Foundations of Marketing, 2nd Edition
  • William M. Pride - Texas A&M University
  • O. C. Ferrell - University of New Mexico
  • ISBN-10: 0618705007  ISBN-13: 9780618705009 
  • 560 Pages  Paperback 
  • ©2007     Published
  • College Bookstore Wholesale Price = $136.50  
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. The Second Edition retains many of the pedagogical features that make Foundations of Marketing highly accessible and popular among students. Each chapter begins with a set of learning objectives and anecdotes from a range of organizations. A chapter-ending review section--organized by learning objective--summarizes major topics, and a list of key terms covers essential vocabulary. In addition, Issues for Discussion and Review encourage further exploration of the material, and Marketing Applications exercises enhance students' comprehension of important topics. Online Exercises and practice tests prompt students to apply what they've read.
  • Two boxed features highlight innovations in entrepreneurship. Marketing Leaders describe companies with creative marketing strategies, such as ArtistShare's production of online music and The Pampered Chef's in-house demonstrations. Marketing Entrepreneurs feature individuals or groups of people who successfully launched their own businesses, like Jo Waldron's initiative to help the hearing impaired and 16-year-old Pankaj Arora's extracurricular web-based technology businesses.
  • Downloadable MP3 files (available at the passkey-protected Online Study Center) include brief chapter summaries and Test Prepper review content for on-the-go studying.
  • Expanded content module offerings are available via Houghton Mifflin Custom Publishing. These modules enhance the concepts covered in the text, and feature hot topics such as ethics, customer relationship management, and sports/events marketing.
  • An online study guide replaces the traditional print version. Via passkey access, students who purchase new textbooks can choose from a range of study aids--including MP3 audio files, Marketing Plan worksheets, and ACE practice tests--at the Online Study Center; passkeys are also available for purchase separately.
  • The Eduspace online learning tool pairs the widely recognized resources of Blackboard with quality, text-specific content from Houghton Mifflin. Eduspace makes it easy for instructors to create all or part of a course online. Classroom Response System ("clicker") content, homework exercises, tests, tutorials, and supplemental study materials all come ready to use.
  • Several Opening Vignettes, which introduce chapter content through a specific organization or current market trend, are new to the Second Edition. These vignettes explore marketing issues faced by diverse organizations such as Amazon.com, Corvette, Napster, XM satellite radio, and iPod.
  • Each chapter ends with a fully integrated Video Case, which illustrates the real-world application of marketing concepts. Examples from companies such as BMW International, Jordan's Furniture, and New Balance make the learning experience more engaging for students.
  • Several additional boxed inserts reinforce students' awareness of key marketing issues: E-marketing and Technology, Ethics and Social Issues, Marketing Around the World, and Customer Relationship Management. These boxes examine issues and strategies at companies such as Wal-Mart, Harley-Davidson, and Apple.
  • An organizational model at the beginning of each part provides a visual "roadmap" of the text, enabling students to see the connections between chapters.
William M. Pride
William M. Pride is professor of marketing, Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. He is the author of Cengage Learning's Marketing, 15th edition, and a market leader. Dr. Pride's research interests are in advertising, promotion, and distribution channels. Dr. Pride's research articles have appeared in major journals in the fields of advertising and marketing, such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Association of Collegiate Marketing Educators, Society for Marketing Advances, and the Marketing Management Association. Dr. Pride has taught principles of marketing and other marketing courses for more than 30 years at both the undergraduate and graduate levels.
O. C. Ferrell
Dr. O. C. Ferrell (Ph.D., Louisiana State University) is Professor of Marketing and Bill Daniels Professor of Business Ethics at the Anderson School of Management at the University of New Mexico. Dr. Ferrell has a distinguished teaching career. He has been a Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming, Marketing Chair at Colorado State University, Distinguished Professor of Marketing and Business Ethics at the University of Memphis, and a professor at the University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University. His M.B.A. and B.A. degrees are from Florida State University. Needless to say, his teaching career is broad and includes courses such as Business & Society, Marketing & Society, Business Ethics, and Marketing Ethics--both domestically and internationally. Dr. Ferrell is also an accomplished author with contributions within 20 books and more than 95 articles. Dr. Ferrell has served as an expert witness in many high-profile civil litigation cases related to business ethics. More recently, he has assisted international corporations and worked with state regulatory agencies in modifying marketing programs to maintain compliance with both ethical and legal requirements. He has appeared on the NBC Today show and has been quoted in national papers such as USA Today.
2004

Note: Each chapter concludes with a Chapter Review, Key Concepts, Issues for Discussion and Review, Marketing Applications, and Online Exercise.
I. Strategic Marketing and Its Environment
1. Marketing's Role in Business and Society
Corvette Honored as Best Sports Car
Marketing Defined
Understanding the Marketing Concept
Marketing Entrepreneurs: Norman Ray Lambert & Family
Managing Customer Relationships
Value-Driven Marketing
Marketing Management
The Importance of Marketing in Our Global Economy
Marketing Around the World: Procter & Gamble Products Are #1 Around the World
Ethics and Social Issues: A Greener Ford?
Video Case: Finagle A Bagel
2. Planning Marketing Strategies
Sears and Kmart Join Forces to Compete
Understanding the Strategic Planning Process
Assessing Organizational Resources and Opportunities
Marketing Entrepreneurs: Ryan Garman
Establishing an Organizational Mission and Goals
Developing Corporate, Business-Unit, and Marketing Strategies
Creating the Marketing Plan
Implementing Marketing Strategies
Marketing Around the World: Digital Revolution Forces Kodak to Refocus Its Strategy
Marketing Leaders: Cereal-ity
Video Case: The Global Expansion of Subway Sandwich Shops
3. The Marketing Environment, Social Responsibility, and Ethics
Model Train Companies Collide
The Marketing Environment
Marketing Entrepreneurs: Jo Waldron
Social Responsibility and Ethics in Marketing
Ethics and Social Issues: Has Wal-Mart Become Too Powerful?
Ethics and Social Issues: Will the Martha Stewart Brand Survive a Legal Scandal?
Video Case: Social Responsibility at New Belgium Brewing Company
II. Using Technology for Customer Relationships in a Global Environment
4. E-Marketing and Customer Relationship Management
Amazon.com Finds Success with Technology and Positive Relationships
Marketing on the Internet
Marketing Entrepreneurs: Matt Drudge
Customer Relationship Management
Legal and Ethical Issues in E-Marketing
Marketing Around the World: Internet Banking at Ing
E-Marketing and Technology: Yellow Freight Manages Customer Relationships with Technology
Video Case: 4SURE.com Targets Business Customers
5. Global Markets and International Marketing
Foreign Brands Challenge Cola Giants
Marketing Entrepreneurs: Tom Monaghan
Environmental Forces in International Markets
Regional Trade Alliances, Markets, and Agreements
International Involvement
Customization Versus Globalization of International Marketing Strategies
Marketing Around the World: China- The New Economic Powerhouse
Marketing Leaders: Aristocrat Angus
Video Case: BMW International
III. Target Market Selection and Research
6. Marketing Research and Information Systems
McDonald's Responds to Changing Customer Desires
The Importance of Marketing Research
The Marketing Research Process
Marketing Entrepreneurs: Marc Ecko
Using Technology to Improve Marketing Information Gathering and Analysis
Issues in Marketing Research
E-Marketing and Technology: Taking a Look-Look at Youth Trends
E-Marketing and Technology: Wal-Mart's Data Warehouse Brings Efficiency and Profits
Video Case: IRI Provides Marketing Research Data from Multiple Sources
7. Target Markets: Segmentation and Evaluation
Nickelodeon Targets Tots, Tweens, and Teens
What Is a Market?
Target Market Selection Process
Developing Sales Forecasts
Marketing Entrepreneurs: Tim Keck and Chris Johnson
Marketing Leaders: LittleMissMatched Pairs Socks
Customer Relationship Management: Targeting Mature Customers
Video Case: BuyandHold.com Targets Smaller Investors
IV. Customer Behavior
8. Consumer Buying Behavior
Buying Cars With a Click at Autotrader.com
Level of Involvement and Consumer Problem-Solving Processes
Consumer Buying Decision Process
Situational Influences on the Buying Decision Process
Psychological Influences on the Buying Decision Process
Marketing Entrepreneurs: Melissa and Mallory Gollick
Social Influences on the Buying Decision Process
E-Marketing and Technology: Marketing "Cool" Before the Frenzy Fizzles
Customer Relationship Management: Celebrate the Similarities and Differences of Subcultures
Video Case: Build-A-Bear Builds Memorable Customer Experiences
9. Business Markets and Buying Behavior
Using the 3R's to Drive Product Innovation at 3M
Business Markets
Dimensions of Marketing to Business Customers
Marketing Entrepreneurs: Shazad Mohamed
Business Buying Decisions
Industrial Classification Systems
Marketing Leaders: Brighton Supports Special Marketing for Specialty Retailers
E-Marketing and Technology: The Business of Online Auctions
Video Case: VIPdesk.com Serves Business Customers
V. Product Decisions
10. Product, Branding, and Packaging Concepts
Dell Mixes It Up with Customers, Electronics, and More
What Is a Product?
Classifying Products
Product Line and Product Mix
Product Life Cycles and Marketing Strategies
Product Adoption Process
Branding
Marketing Entrepreneurs: Elise and Evan MacMillan
Packaging
Labeling
Marketing Around the World: Nokia Is Calling All Game Players
Customer Relationship Management: Harley-Davidson Revs Up Brand Equity
Video Case: Sony's PlayStation Gets Personal
11. Developing and Managing Goods and Services
XM Satellite Radio Tunes in Extra-Special Features
Managing Existing Products
Developing New Products
Product Differentiation Through Quality, Design, and Support Services
Product Positioning and Repositioning
Product Deletion
Managing Services as Products
Marketing Entrepreneurs: Ercan Tutal
Organizing to Develop and Manage Products
Marketing Leaders: Demeter Makes Scents of New Products
Customer Relationship Management: General Motors Takes Slow-Selling Products Off the Road
Video Case: Cali Cosmetics Offer the Benefits of Olive Oil
VI. Pricing Decisions
12. Pricing Fundamentals
The New Napster Dances to a Different Tune
The Role of Price
Price and Nonprice Competition
Analysis of Demand
Marketing Entrepreneurs: Pankaj Arora
Demand, Cost, and Profit Relationships
Factors Affecting Pricing Decisions
Pricing for Business Markets
E-Marketing and Technology: Will the PC Price War Continue?
Customer Relationship Management: Universal Fine-Tunes CD Prices
Video Case: Low-Fare JetBlue Competes on More Than Price
13. Pricing Management
Can General Motors Keep Riding on Rebates?
Development of Pricing Objectives
Assessment of the Target Market's Evaluation of Price
Evaluation of Competitors' Prices
Selection of a Basis for Pricing
Selection of a Pricing Strategy
Marketing Entrepreneurs: Rich Stachowski
Determination of a Specific Price
Marketing Leaders: Pricing New Music for Profit
Customer Relationship Management: Wireless Companies Call Up Competitive Pricing Strategies
Video Case: How New Balance Runs Its Pricing Strategy
VII. Distribution Decisions
14. Marketing Channels and Supply-Chain Management
Grainger Wires the Business Supply Chain
Marketing Channels and Supply-Chain Management
Marketing Entrepreneurs: Dineh Mohajer
Physical Distribution in Supply-Chain Management
E-Marketing and Technology: Technology Keeps the Hard Rock Café Rocking
Marketing Around the World: Oshkosh B'Gosh Changes Course on Transportation
Video Case: SmarterKids Uses Smarter Channel Management
15. Retailing, Direct Marketing, and Wholesaling
Mercantile Stores Serve Small-Town USA
Retailing
Marketing Entrepreneurs: Joseph Tantillo
Direct Marketing and Direct Selling
Wholesaling
Marketing Around the World: Gas, Coffee, and Convenience in Thailand
Customer Relationship Management: Direct Marketing Keeps Profits Flowing for Dell
Video Case: Adventures in Retailing at REI
VIII. Promotion Decisions
16. Integrated Marketing Communications
Apple's iPod Shines with Promotion
What Is Integrated Marketing Communications?
The Role of Promotion
Promotion and the Communication Process
Objectives of Promotion
The Promotion Mix
Selecting Promotion Mix Elements
Marketing Entrepreneurs: Mike Gellman
Criticisms and Defenses of Promotion
Customer Relationship Management: The Perils of Celebrity Advertising
Marketing Leaders: Jones Soda Benefits from Publicity
Video Case: Jordan's Furniture
17. Advertising and Public Relations
"Livestrong" Wristbands Raise Funds for Cancer Survivors
The Nature and Types of Advertising
Developing an Advertising Campaign
Who Develops the Advertising Campaign?
Marketing Entrepreneurs: Cathey Finlon
Public Relations
E-Marketing and Technology: Think Technology Lets You Avoid All Those Commercials?
Marketing Leaders: UNC's Monfort College Excels at Public Relations as Malcolm Baldrige Winner
Video Case: Vail Resorts Uses Public Relations to Put Out a Fire
18. Personal Selling and Sales Promotion
Frequent-Flyer Programs Encourage Customer Loyalty
What Is Personal Selling?
Marketing Entrepreneurs: Lara Merriken
What Is Sales Promotion?
Ethics and Social Issues: Responsible Selling Improves Customer Relationships
Marketing Leaders: The Pampered Chef
Video Case: Selling Bicycles and More at Wheelworks
Appendix. Careers in Marketing
Changes in the Workplace
Career Choices Are Major Life Choices
Job Search Activities
Planning and Preparation
The Résumé
Types of Marketing Careers

Instructor Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Cartridge - Foundations of Marketing, 2nd (ISBN-10: 0618705058 | ISBN-13: 9780618705054)
Instructors can create and customize online course materials to use in distance learning, distributed learning, or as a supplement to traditional classes. The Blackboard Course Cartridge and WebCT e-Pack include a variety of study aids for students, as well as course-management tools for instructors. Resources include the Instructor's Resource Manual, Test Bank, PowerPoint slides, class exercises and quizzes, ACE practice tests, video questions and quizzes, sample marketing plan, marketing plan worksheets, flashcards, glossary, chapter outlines, chapter summaries, and role-play exercises.
List Price = $.00
|
College Bookstore Wholesale Price = $.00
Eduspace on Blackboard® (ISBN-10: 0618705066 | ISBN-13: 9780618705061)
List Price = $.00
|
College Bookstore Wholesale Price = $.00
HM Testing with ClassPrep (ISBN-10: 0618705015 | ISBN-13: 9780618705016)
Provides instructors with a variety of teaching resources in an electronic format, allowing for easy customization to meet specific instructional needs. Files encoded on the disk include a PowerPoint package for classroom presentations and Word files from the Instructor's Resource Manual, including lecture outlines, learning objectives, class exercises, debate issues, chapter quizzes, answer keys for class exercises and quizzes, and role-play exercises.Through a partnership with the Brownstone Research Group, HM Testing--now powered by Diploma--provides instructors with all the tools they need to create, author/edit, customize, and deliver multiple types of tests. Instructors can import questions directly from the test bank, create their own questions, or edit existing algorithmic questions, all within Diploma's powerful electronic platform.
Online Color Transparencies (ISBN-10: 0618705082 | ISBN-13: 9780618705085)
This set of transparencies offers the instructor over 200 images for visual teaching assistance. About half of these illustrations are taken from the text; the remaining items are figures, tables, and diagrams taken from outside sources.
List Price = $.00
|
College Bookstore Wholesale Price = $.00
Online Instructor's Resource Manual with Test Bank (ISBN-10: 0618608494 | ISBN-13: 9780618608492)
Written by the textbook authors, the Instructor's Resource Manual includes a complete set of teaching tools. For each chapter, the manual offers (1) a teaching resources quick-reference guide, (2) a purpose and perspective statement, (3) a guide for using the transparencies, (4) a comprehensive lecture outline, (5) special class exercises, (6) a debate issue, (7) a chapter quiz, (8) answers to discussion and review questions, (9) comments on the end-of-chapter cases, and (10) video information. The Test Bank provides over 2,300 test items, including true/false, multiple-choice, and essay questions. Each test item is accompanied by the correct answer, a main text page reference, and a key to whether the question tests students' knowledge, comprehension, or application skills. The Test Bank also provides difficulty and discrimination ratings derived from actual class testing for most of the multiple-choice questions. Lists of author-selected questions that facilitate quick construction of tests or quizzes appear in an appendix. Contact Faculty Services for print IRM.
List Price = $12.95
|
College Bookstore Wholesale Price = $9.75
Online Study Guide (ISBN-10: 0618608508 | ISBN-13: 9780618608508)
List Price = $15.95
|
College Bookstore Wholesale Price = $11.50
Videos(ISBN-10: 0618705074 | ISBN-13: 9780618705078)
This series contains videos for use with the end-of-chapter video cases. The Online Instructor's Resource Manual provides specific information about each video segment.
Web Site Passkey (ISBN-10: 0618873910 | ISBN-13: 9780618873913)
This Web Site Passkey will be provided to you in your online purchase receipt and also sent via email.Your Guide to an "A" online study tools provide students with access to premium web content, designed to help students get a better grade. These assets include:
List Price = $38.95
|
CengageBrain Price = $38.49
|
College Bookstore Wholesale Price = $28.25

Student Supplements

All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
Cartridge - Foundations of Marketing, 2nd(ISBN-10: 0618705058 | ISBN-13: 9780618705054)
Instructors can create and customize online course materials to use in distance learning, distributed learning, or as a supplement to traditional classes. The Blackboard Course Cartridge and WebCT e-Pack include a variety of study aids for students, as well as course-management tools for instructors. Resources include the Instructor's Resource Manual, Test Bank, PowerPoint slides, class exercises and quizzes, ACE practice tests, video questions and quizzes, sample marketing plan, marketing plan worksheets, flashcards, glossary, chapter outlines, chapter summaries, and role-play exercises.
List Price = $.00
|
College Bookstore Wholesale Price = $.00
Eduspace on Blackboard® (ISBN-10: 0618705066 | ISBN-13: 9780618705061)
List Price = $.00
|
College Bookstore Wholesale Price = $.00
Online Study Guide (ISBN-10: 0618608508 | ISBN-13: 9780618608508)
List Price = $15.95
|
College Bookstore Wholesale Price = $11.50
Web Site Passkey (ISBN-10: 0618873910 | ISBN-13: 9780618873913)
This Web Site Passkey will be provided to you in your online purchase receipt and also sent via email.Your Guide to an "A" online study tools provide students with access to premium web content, designed to help students get a better grade. These assets include:
List Price = $38.95
|
CengageBrain Price = $38.49
|
College Bookstore Wholesale Price = $28.25
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