Higher Education

Logic and Contemporary Rhetoric: The Use of Reason in Everyday Life, 11th Edition

  • Nancy M. Cavender College of Marin
  • Howard Kahane University of Maryland, Baltimore County
  • ISBN-10: 0495804118  |  ISBN-13: 9780495804116
  • 432 Pages
  • Previous Editions: 2006, 2002, 1998
  • © 2010 | Published
  • College Bookstore Wholesale Price = $145.25
  • Newer Edition Available
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This classic text has introduced tens of thousands of students to sound reasoning using a wealth of current, relevant, and stimulating examples all put together and explained in a witty and invigorating writing style. Long the choice of instructors who want to "keep students interested", LOGIC AND CONTEMPORARY RHETORIC: THE USE OF REASON IN EVERYDAY LIFE, 11E combines examples from television, newspapers, magazines, advertisements, and our nation's political dialogue. The text not only brings the concepts to life for students, but also puts critical-thinking skills into a context that students will retain and use throughout their lives.

Features and Benefits

  • A wide variety of topics engage students of all levels, including the distortion of the news in mass media, psychological impediments to cogent reasoning, use of language to manipulate and persuade, and instruction in analyzing and writing arguments.
  • Exercises and summaries at the end of each chapter help students focus on central issues and apply the concepts explained in each chapter.
  • A bibliography and list of periodicals annotated for content and bias are included at the end of the book as references for further research.
  • A glossary provides a handy reference tool for students.

Table of Contents

1. Good and Bad Reasoning.
2. More on Deduction and Induction.
3. Fallacious Reasoning—1.
4. Fallacious Reasoning—2.
5. Fallacious Reasoning—3.
6. Psychological Impediments to Cogent Reasoning: Shooting Ourselves in the Foot.
7. Language.
8. Evaluating Extended Arguments.
9. Writing Cogent (and Persuasive) Essays.
10. Advertising: Selling the Product.
11. Managing the News.
12. Textbooks: Managing World Views.
Appendix: More on Cogent Reasoning.
Answers to Starred Exercise Items.
Annotated List of Periodicals.

What's New

  • This classic text is known for its wealth of current and engaging examples. Well-known for being on the cutting edge, LOGIC AND CONTEMPORARY RHETORIC: THE USE OF REASON IN EVERYDAY LIFE, 11E includes timely, relevant topics such as the 2008 presidential election.
  • New sections on political language, the evolution of the meaning of certain words, and media bias continue to present innovative and current approaches to the study of critical thinking.
  • Inclusion of a chapter from a history textbook allows students to reflect on and analyze how information is presented (and misrepresented) in popular high school textbooks.
  • Chapter-opening learning objectives provide students with an instructional framework to better understand the subject matter.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Online Instructor's Manual  (ISBN-10: 0495804142 | ISBN-13: 9780495804147)

: Streamline and maximize the effectiveness of your course preparation using these resources, including an instructor's guide and tests containing multiple choice, true/false, fill-in-the-blank, and essay questions.

Meet the Author

Author Bio

Nancy M. Cavender

Nancy M. Cavender is Professor Emeritus at the College of Marin.

Howard Kahane

Howard Kahane received a master's degree from the University of California at Los Angeles and a Ph.D. from the University of Pennsylvania. He was a professor of philosophy at Bernard M. Baruch college in New York and is considered one of the founders of the critical-thinking movement, an approach to logic that makes it less abstract and more practical as a tool for analyzing political and social issues.