(ISBN-10: 1401872182 | ISBN-13: 9781401872182)
Exploring Publication Design
(ISBN-10: 1401831478 | ISBN-13: 9781401831479)
Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.
List Price = $127.95
| CengageBrain Price = $127.95
| College Bookstore Wholesale Price = $96.00
(ISBN-10: 1401815057 | ISBN-13: 9781401815059)
What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications.
Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.
List Price = $107.95
| CengageBrain Price = $107.95
| College Bookstore Wholesale Price = $81.00