Higher Education

MindTap® Marketing, 1 term (6 months) Instant Access for Boone/Kurtz's Contemporary Marketing, 17th Edition

  • Louis E. Boone University of South Alabama
  • David L. Kurtz University of Arkansas
  • Tracy A. Suter Oklahoma State University
  • ISBN-10: 130507730X  |  ISBN-13: 9781305077300
  • Prior Releases: 2014
  • © 2016 | Published
  • College Bookstore Wholesale Price = $99.00
Experience MindTap Demo

About

Overview

MindTap™ Marketing for Boone/Kurtz's Contemporary Marketing, 17th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Access to this product is valid for 6 months of usage.

Features and Benefits

  • Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Create a unique learning path of relevant readings, multimedia and activities that move students up the learning taxonomy from basic knowledge and comprehension to analysis, application and critical thinking.
  • Integrate your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, googledocs and more.
  • Use powerful analytics and reports that provide a snapshot of class progress, time in course, engagement and completion.
  • Empower students with the information to know where they stand at all times – both individually and compared to the highest performers in class.
  • Help students stay organized and efficient with a single destination that reflects exactly what’s important to you, the instructor.
  • Automatically grade assignments and quizzes.
  • Contemporary Marketing students can also find Basic PowerPoints, videos, quizzes, animated figures, homework, and more.

Content and Assets

The MindTap Learning Path guides students through readings, multimedia, and activities designed to follow the learning taxonomy from basic knowledge and comprehension up to analysis and application. By hiding, rearranging, or adding your own content, you control what students see and when they see it and match the Learning Path to your course syllabus exactly.


Activator: “Marketing on the Street” interactive video assignments.
Readings: RM2 Chapter embedded with interactive figures/assets; concept checks.
Chapter video: Media Quizing.
Assignment: Chapter Homework; Write Experience in MT.
Assessment: Chapter Quiz; You Make the Decision activity.
Study Tools: Flashcards; Converted PPTs, practice quizzing.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Printed Access Card

    ISBN-10: 1305077326 | ISBN-13: 9781305077324

    List Price = $99.00  | College Bookstore Wholesale Price = $74.25

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Contemporary Marketing, Loose-leaf Version, 17th + MindTap® Marketing, 1 term (6 months) Instant Access

ISBN-10: 1305718585  | ISBN-13: 9781305718586

List Price = $131.95  | CengageBrain Price = $131.95  | College Bookstore Wholesale Price = $99.25

This Bundle Includes:

  • MindTap® Marketing, 1 term (6 months) Instant Access for Boone/Kurtz's Contemporary Marketing
    List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00
  • Contemporary Marketing, Loose-Leaf Version
    List Price = $191.95  | CengageBrain Price = $191.95  | College Bookstore Wholesale Price = $144.50


Bundle: Contemporary Marketing, Loose-leaf Version, 17th + MindTap® Marketing, 1 term (6 months) Printed Access Card

ISBN-10:  1305718593 | ISBN-13:  9781305718593

List Price = $131.95  | College Bookstore Wholesale Price = $99.25

This Bundle Includes:

  • MindTap® Marketing, 1 term (6 months) Printed Access Card
    List Price = $99.00  | College Bookstore Wholesale Price = $74.25
  • Contemporary Marketing, Loose-Leaf Version
    List Price = $191.95  | CengageBrain Price = $191.95  | College Bookstore Wholesale Price = $144.50


Efficacy and Outcomes

Reviews

"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

— Stephen Brusnighan, Kent State University

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

— Robert Black, SUNY Maritime College

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

— Carey Roberts, Arkansas Technology University

"MindTap was very useful – it was easy to follow and everything was right there."

— Student, San Jose State University

"I'm definitely more engaged because of MindTap."

— Student, University of Central Florida

"MindTap puts practice questions in a format that works well for me."

— Student, Franciscan University of Steubenville

Meet the Author

Author Bio

Louis E. Boone

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

David L. Kurtz

David L. Kurtz has taught at a number of major U.S. and foreign universities and has co-authored best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. He attended Davis & Elkins College in Elkins, West Virginia, before entering the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures. But four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent teachers helped get Dave on a sound academic footing. His grade point average soared—enough to get him accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. After graduate school, the two became career co-authors, with over 50 books between them. Gene and Dave also got involved in several entrepreneurial ventures. Today, Dave Kurtz is back teaching at the University of Arkansas after duty tours in Ypsilanti, Michigan; Seattle; and Melbourne, Australia. He is the proud grandfather of five “perfect” kids and a sportsman with a golfing handicap too high to mention. Dave, his wife, Diane, and four demanding canine companions (Daisy, Lucy, Molly, and Sally) live in Rogers, Arkansas. Dave holds a distinguished professorship at the Sam M. Walton College of Business in nearby Fayetteville, home of the Arkansas Razorbacks.

Tracy A. Suter

Tracy A. Suter received his Ph.D. from the University of Arkansas. Prior to joining the marketing faculty at Oklahoma State University, he served as a full-time faculty member at the University of Southern Mississippi. Professor Suter teaches a wide range of courses with emphasis on marketing research. Each semester undergraduate marketing research students complete real-world research projects for area for-profit and not-for-profit firms under his guidance. Professor Suter’s research interests include public policy, the use of new technologies in marketing, and consumer-to-consumer communities. He has published in journals such as the Journal of Business Research, Journal of Public Policy & Marketing, and Journal of Retailing among many others. He also serves on two editorial review boards of academic journals and is a frequent reviewer for other journals and conferences. Professor Suter has received numerous awards for both research and teaching activities including the University of Arkansas Award for Excellence in Teaching, the Sherwin-Williams Distinguished Teaching Competition Award given by the Society for Marketing Advances, and the Greiner Outstanding Teaching, Regents Distinguished Teaching, and President’s Outstanding Faculty Awards all at Oklahoma State University. Tracy is frequently asked to speak to doctoral students and other academic groups about teaching excellence.