Higher Education

Foundations of Business, 4th Edition

  • William M. Pride Texas A&M University
  • Robert J. Hughes Richland College, Dallas County Community Colleges
  • Jack R. Kapoor College of DuPage
  • ISBN-10: 1285193946  |  ISBN-13: 9781285193946
  • 544 Pages
  • Previous Editions: 2013, 2011, 2009
  • © 2015 | Published
  • College Bookstore Wholesale Price = $80.25
  • Newer Edition Available

SAVINGS: MindTap Digital-Only Price Starting at $95.00

Contains the full textbook.

Ask your Learning Consultant for more details 

About

Overview

Written by authors who have an extensive track record teaching the Introduction to Business course, the fourth edition of this best-selling text features an up-to-date, comprehensive survey of business, including management and organization, human resource management, marketing, social media and e-business, information systems, accounting, and finance. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics such as the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the authors have refined the program to be even more accessible and student-friendly. The fourth edition is also now available as MindTap™, an online personalized learning experience.

Features and Benefits

  • The theme of success is highlighted throughout the text to give students insight into best practices for attaining business and career goals.
  • "Why You Should Care" features begin each chapter to show students the relevance of business in their lives.
  • "Concept Checks" at the end of each major topic help students self-check their understanding of each important concept.
  • "Test Yourself" quizzes at the end of each chapter prepare students for exams.
  • The ongoing video case featured at the end of each part has been thoroughly revised with new information about Graeter's, a specialty ice cream retailer. This firsthand look into one business's day-to-day operations allows students to gain a better understanding of the real challenges that business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken at the company.
  • The Building Skills for Career Success feature focuses on skills students can learn and use right now and includes three different types of exercises: Social Media, Building Team Skills, and Researching Different Careers.
  • The end-of-part Building a Business Plan project walks students step-by-step through the preparation of a real business plan.
  • Five appendixes are also available online: "Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
  • Four learning modules also are available for instructors to use or to create a customized textbook for students: "Crisis Management: The Effects of Disasters on Business," "Sports Marketing," "Customer Relationship Management," and "Marketing Ethics."
  • The instructor's support package includes helpful teaching tools. The Instructor's Resource Manual (IRM) features unique, easy-to-navigate layouts and several helpful ready-to-duplicate classroom activities for each chapter. The companion instructor site includes a complete IRM in PDF format, chapter IRM and Test Bank Word files, and two PowerPoint® slide decks: a comprehensive set of instructionally designed slides focused on student engagement and learning as well as slides outlining lecture content.
  • Primarily written and class-tested by the text's authors, the Test Bank contains over 5,000 items. Each chapter test includes essay, true/false, multiple-choice, and mini-case questions. All questions are tagged to provide information on the correct answer, learning objective correlation, level of difficulty, text page reference, and business program (AACSB) outcomes and by Bloom's taxonomy level.
  • Video modules correlate to the chapters in the textbook and help bring your lectures to life. Lecture launcher videos about a fictitious company called Urban Farmz feature a variety of interesting characters who bring business concepts to life in an engaging and lighthearted way. The chapter videos provide thought-provoking insight into real-world companies, products, and issues. The DVD also includes videos to support the continuing end-of-part "Running a Business" case.
  • The student CourseMate site includes a wealth of study aids to help with understanding and retention: glossary, flashcards, interactive quizzes, student PowerPoint® slides, and fun learning activities.
  • CengageNOW is available as an online homework tool that allows you to assign auto-graded activities before or after class. CengageNOW also is available within MindTap™ as a MindApp.

Table of Contents

Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
14. Understanding Social Media and e-Business.
15. Using Management Information Systems and Accounting Information.
16. Mastering Financial Management.

What's New

  • The fourth edition is now available as MindTap™, an online personalized learning experience: www.cengage.com/mindtap.
  • Completely new in-depth coverage of social media has been included in the chapter on e-business.
  • Accounting coverage has been streamlined for the introductory business student and covered with the topic of management information systems.
  • Each chapter has been thoroughly updated to provide the most recent data and examples. New topics include the current status of the economic crisis, new information about the national debt, the latest news in social media, the flourishing app world, competition in the global environment today, the latest productivity trends and lean manufacturing, new coverage of the Dodd-Frank Wall Street Reform and Consumer Protection Act, and China's emergence as one of the world's largest economies.
  • Each chapter now includes a social media exercise within the "Building Skills for Career Success" section.
  • Two Personal App features within each chapter provide visually enhanced student-centered examples to illustrate main text concepts.
  • All "Inside Business" cases are new to this edition and introduce the theme of each chapter by focusing on real-world companies such as Starbucks, Google, Intel, Cisco, Coca-Cola, and Amazon.
  • All boxed features are new but continue to emphasize the theme of success: Striving for Success, Ethical Success or Failure, Entrepreneurial Success, and Career Success. Two additional features focus on hot-off-the-press information about sustainability and social media.
  • New end-of-chapter video cases highlight contemporary situations facing well-known companies such as Zappos, Lenovo, and The Container Store.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + CengageNOW Instant Access

ISBN-10: 1305236181  | ISBN-13: 9781305236189

List Price = $119.95  | CengageBrain Price = $119.95  | College Bookstore Wholesale Price = $90.25

This Bundle Includes:

  • Foundations of Business
    List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25
  • CengageNOW™, 1 term (6 months) Instant Access
    List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


ePack: Text + CourseMate Instant Access

ISBN-10:  1305245644  | ISBN-13:  9781305245648

List Price = $119.95  | CengageBrain Price = $119.95  | College Bookstore Wholesale Price = $90.25

This Bundle Includes:

  • Foundations of Business
    List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25
  • CourseMate, 1 term (6 months) Instant Access
    List Price = $74.00  | CengageBrain Price = $74.00  | College Bookstore Wholesale Price = $74.00


Bundle: Text + MindTap® Introduction to Business, 1 term (6 months) Printed Access Card

ISBN-10:  1305242572  | ISBN-13:  9781305242579

List Price = $119.95  | College Bookstore Wholesale Price = $90.25

This Bundle Includes:

  • Foundations of Business
    List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25
  • MindTap® Introduction to Business, 1 term (6 months) Printed Access Card
    List Price = $95.00  | College Bookstore Wholesale Price = $71.25


ePack: Printed Text + CengageNOW Instant Access

ISBN-10:  1305593529  | ISBN-13:  9781305593527

List Price = $119.95  | CengageBrain Price = $119.95  | College Bookstore Wholesale Price = $90.25

This Bundle Includes:

  • Foundations of Business
    List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25
  • CengageNOW™, 1 term (6 months) Instant Access
    List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


ePack: Text + Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access

ISBN-10:  1305598385  | ISBN-13:  9781305598386

List Price = $119.95  | CengageBrain Price = $119.95  | College Bookstore Wholesale Price = $90.25

This Bundle Includes:

  • Foundations of Business
    List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


Printed Text + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Kelly/Williams' BUSN 8

ISBN-10:  1337074705 | ISBN-13:  9781337074704

List Price = $132.95  | CengageBrain Price = $132.95  | College Bookstore Wholesale Price = $100.25

This Bundle Includes:

  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $120.00  | CengageBrain Price = $120.00  | College Bookstore Wholesale Price = $120.00
  • Foundations of Business
    List Price = $106.95  | CengageBrain Price = $106.95  | College Bookstore Wholesale Price = $80.25
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1285979400 | ISBN-13: 9781285979403)

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285773578 | ISBN-13: 9781285773575)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes an interactive eBook and interactive teaching and learning tools such as flashcards, quizzes, games, drag-and-drop and decision-making exercises, and videos. CourseMate also features the Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course.

List Price = $74.00  | CengageBrain Price = $74.00  | College Bookstore Wholesale Price = $74.00

CourseMate with LivePlan, 1 term (6 months) Instant Access  (ISBN-10: 1285773632 | ISBN-13: 9781285773636)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes an interactive eBook and interactive teaching and learning tools such as flashcards, quizzes, games, drag-and-drop and decision-making exercises, and videos. This code also provides students with access to LivePlan, a powerful interactive online tool that walks them step-by-step through building a business plan--a skill that will benefit them throughout their careers. Step-by-step, the program literally "builds" the business plan from the ground up for these future entrepreneurs and business leaders.

List Price = $84.00  | CengageBrain Price = $84.00  | College Bookstore Wholesale Price = $84.00

CengageNOW™, 1 term (6 months) Instant Access  (ISBN-10: 1285735250 | ISBN-13: 9781285735252)

CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class. CengageNOW provides students access to an integrated eBook, a comprehensive database for research and up-to-date company and industry intelligence, PowerPoint® slides, videos, audio summaries, digital flashcards, games, interactive decision-making scenarios, interactive exhibits, and more to help them get the most out of your course. CengageNOW’s flexible assignment and grade book options gives you more control while saving you valuable time in planning and managing your course assignments. CengageNOW allows you to reinforce comprehension and efficiently test and automatically grade assignments with reports that correspond to AACSB and Bloom’s Taxonomy standards. CengageNOW Personalized Study, a diagnostic tool (featuring a chapter-specific pre-test, study plan, and post-test), empowers students to master concepts, prepare for exams, and be more involved in class. It’s easy to assign and have results automatically posted to your grade book. Results to Personalized Study provide immediate and ongoing feedback regarding what students are mastering and what they’re not--to both you and your students.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

MindTap® Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business  (ISBN-10: 1285773519 | ISBN-13: 9781285773513)

MindTap™ represents a new approach to a highly personalized online learning platform. A fully online learning solution, MindTap™ combines all of a student's learning tools--readings, multimedia, activities, and assessments--into a singular Learning Path that guides the student through the curriculum. You personalize the experience by customizing the presentation of these learning tools to your students, even seamlessly introducing your own content into the Learning Path via "apps" that integrate into the MindTap™ platform. In addition, MindTap™ provides interoperability with major Learning Management Systems (LMSs) via support for open industry standards and fosters partnerships with third-party educational application providers to provide a highly collaborative, engaging, and personalized learning experience.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

CengageNOW with LivePlan, 1 term (6 months) Instant Access  (ISBN-10: 1285773535 | ISBN-13: 9781285773537)

CengageNOW is an Online Teaching and Learning Resource that provides all of your teaching and learning resources in one intuitive program. CengageNOW provides students access to an integrated eBook, a comprehensive database for research and up-to-date company and industry intelligence, PowerPoint® slides, videos, audio summaries, digital flashcards, games, interactive decision-making scenarios, interactive exhibits, and more to help them get the most out of your course. This code also provides students with access to LivePlan, a powerful interactive online tool that walks them step-by-step through building a business plan--a skill that will benefit them throughout their careers. Step-by-step, the program literally "builds" the business plan from the ground up for these future entrepreneurs and business leaders.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285773586 | ISBN-13: 9781285773582)

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285773616 | ISBN-13: 9781285773612)

With its engaging learning and assessment tools, CengageNOW supports the entire student workflow, from motivation to mastery. For instructors, CengageNOW provides control and customization with the opportunity to tailor the learning experience to improve outcomes.

List Price = $105.00  | CengageBrain Price = $105.00  | College Bookstore Wholesale Price = $105.00

MikesBikes-Intro Simulation, 1 term (6 months) Printed Access Card  (ISBN-10: 1111669066 | ISBN-13: 9781111669065)

MikesBikes-Intro is a simulation that progressively steps students through fundamental business decisions and strategy while reinforcing knowledge and developing skills as students manage their own company. Through the interactive interface students will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines. Students start with Sales and Marketing decisions. As each decision period progresses, students will be given more control over their company becoming responsible for Distribution, Operations, Product Development, and Financial decisions. As such students develop their strategy progressively, starting with a single product focus, and as they become more confident can develop new products to be released into the emerging markets. The competitive element of MikesBikes encourages involvement and learning in a way that no other teaching methodology can, and your students will have fun in the process! MikesBikes-Intro comes complete with full documentation (Instructors & Players Manuals), online resources (presentations, assignments & quizzes), and in-game help files to assist students. As an Instructor you will also have access to the Online Administrator enabling you to monitor the simulation in as much or as little detail as you wish. MikesBikes can supplement any of Cengage Learning's market leading Business textbooks. Visit www.smartsims.com to learn more and to view a product demo.

List Price = $51.00  | CengageBrain Price = $51.00  | College Bookstore Wholesale Price = $38.25

LMS Integrated for MindTap® Introduction to Business, 1 term (6 months) Instant Access  (ISBN-10: 1305096924 | ISBN-13: 9781305096929)

This access code will provide your students with seamless access to their MindTap™ Introduction to Business resources from within your campus Learning Management System. Students will be prompted to enter this access code the first time that they click on a link in your course that includes Cengage content.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285775368 | ISBN-13: 9781285775364)

MindTap Reader is Cengage Learning's reimagination of the traditional eBook, specifically designed for how you assimilate text content and media--in a fully online and often mobile reading environment. It combines thoughtful navigation, note-taking and search tools, and a high level of personalization through your instructor's placement of documents and media resources. These features create an engaging reading experience that is further enhanced through integrated web apps (e.g., social media, note-taking, and utilities), ultimately delivering a holistic learning tool that is appealing, relevant, and effective. The MindTap Reader is available within CourseMate.

List Price = $120.00  | CengageBrain Price = $120.00  | College Bookstore Wholesale Price = $120.00

Student Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285773578 | ISBN-13: 9781285773575)

Make the most of your study time by accessing everything you need to succeed in one place. CourseMate includes an interactive eBook with highlighting, note taking, and an interactive glossary. It also features interactive learning tools, including flashcards, quizzes, games, eLectures, drag-and-drop and decision-making exercises, and videos.

List Price = $74.00  | CengageBrain Price = $74.00  | College Bookstore Wholesale Price = $74.00

CourseMate with LivePlan, 1 term (6 months) Instant Access  (ISBN-10: 1285773632 | ISBN-13: 9781285773636)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes an interactive eBook and interactive learning tools such as flashcards, quizzes, games, drag-and-drop and decision-making exercises, and videos. This code also gives you access to LivePlan, a powerful interactive online tool that walks you step-by-step through building a business plan--a skill that will benefit you throughout your career. Step-by-step, the program literally "builds" the business plan from the ground up, helping you prepare for your future as an entrepreneur and a business leader.

List Price = $84.00  | CengageBrain Price = $84.00  | College Bookstore Wholesale Price = $84.00

CengageNOW™, 1 term (6 months) Instant Access  (ISBN-10: 1285735250 | ISBN-13: 9781285735252)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want--now. With CengageNOW Personalized Study (a diagnostic study tool containing valuable text-specific resources), you focus just on what you don’t know and learn more in less time to get a better grade. With CengageNOW™, you also get an integrated eBook, a comprehensive database for research and up-to-date company and industry intelligence, PowerPoint® slides, videos, audio summaries, digital flashcards, games, eLectures, interactive decision-making scenarios, interactive exhibits, and more that make studying business more effective and convenient.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

MindTap® Introduction to Business, 1 term (6 months) Instant Access for Pride/Hughes/Kapoor's Foundations of Business  (ISBN-10: 1285773519 | ISBN-13: 9781285773513)

MindTap™ Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 4th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

CengageNOW with LivePlan, 1 term (6 months) Instant Access  (ISBN-10: 1285773535 | ISBN-13: 9781285773537)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want--now. With CengageNOW™, you get an integrated eBook, a comprehensive database for research and up-to-date company and industry intelligence, PowerPoint® slides, videos, audio summaries, digital flashcards, games, eLectures, interactive decision-making scenarios, interactive exhibits, and more that make studying business more effective and convenient. This code also gives you access to LivePlan, a powerful interactive online tool that walks you step-by-step through building a business plan--a skill that will benefit you throughout your career. Step-by-step, the program literally "builds" the business plan from the ground up, helping you prepare for your future as an entrepreneur and a business leader.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285773586 | ISBN-13: 9781285773582)

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285773616 | ISBN-13: 9781285773612)

Have the tools you need to be successful A variety of tools are available in CengageNOW™, all combined in one easy-to-use resource designed to improve your grades. Some resources get you prepared for class and help you succeed on homework, and others show you specific areas where you can work to improve. Stay ahead of the course requirements CengageNOW shows you the path through your course—from first day through finals. Once you know what’s expected, it’s easier to complete your assignments. Gain understanding that stays with you Do well on tests as well as the assignments! Bridge the gap between homework and tests by using CengageNOW to truly understand the material. Self-study and review materials keep you on the right track, to make sure your understanding goes beyond memorization. Set yourself up for better grades Why wonder where you stand? CengageNOW includes trackable assignments and grades. It tells you what to do to improve your grade, and gives you the tools to accomplish it! Student Testimonials: “I love the check your work option. Really, when you’re having a hard time figuring out an answer, sometimes working backwards is the best way to understand conceptually what you’re doing wrong.” - Brad Duncan University of Utah “I liked the videos because they were short enough to teach me and because they were short, I was able to find time to watch them again and again if I did not understand the first time.” - Jennifer Wright Northeast Wisconsin Technical College CTA: Ask your instructor about CengageNOW for this course.

List Price = $105.00  | CengageBrain Price = $105.00  | College Bookstore Wholesale Price = $105.00

MikesBikes-Intro Simulation, 1 term (6 months) Printed Access Card  (ISBN-10: 1111669066 | ISBN-13: 9781111669065)

MikesBikes-Intro is a simulation that progressively steps you through fundamental business decisions and strategy while reinforcing knowledge and developing skills as you manage your own company. Through the interactive interface you will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines. You will start with Sales and Marketing decisions. As each decision period progresses, you will be given more control over your company becoming responsible for Distribution, Operations, Product Development, and Financial decisions. As you develop your strategy progressively, starting with a single product focus, and as you become more confident you can develop new products to be released into the emerging markets. The competitive element of MikesBikes encourages you and your classmates to understand these principles and have fun doing it! MikesBikes-Intro comes complete with full documentation (Players Manuals), online resources, and in-game help files to assist you.

List Price = $51.00  | CengageBrain Price = $51.00  | College Bookstore Wholesale Price = $38.25

LMS Integrated for MindTap® Introduction to Business, 1 term (6 months) Instant Access  (ISBN-10: 1305096924 | ISBN-13: 9781305096929)

This access code will provide you with seamless access to your MindTap™ Introduction to Business resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

LMS Integrated for CourseMate™, 1 term (6 months) Instant Access  (ISBN-10: 1305096959 | ISBN-13: 9781305096950)

List Price = $74.00  | CengageBrain Price = $74.00  | College Bookstore Wholesale Price = $74.00

LMS Integrated for CengageNOW™, 1 term Instant Access  (ISBN-10: 1305096932 | ISBN-13: 9781305096936)

Have the tools you need to be successful A variety of tools are available in CengageNOW™, all combined in one easy-to-use resource designed to improve your grades. Some resources get you prepared for class and help you succeed on homework, and others show you specific areas where you can work to improve. Stay ahead of the course requirements CengageNOW shows you the path through your course—from first day through finals. Once you know what’s expected, it’s easier to complete your assignments. Gain understanding that stays with you Do well on tests as well as the assignments! Bridge the gap between homework and tests by using CengageNOW to truly understand the material. Self-study and review materials keep you on the right track, to make sure your understanding goes beyond memorization. Set yourself up for better grades Why wonder where you stand? CengageNOW includes trackable assignments and grades. It tells you what to do to improve your grade, and gives you the tools to accomplish it! Student Testimonials: “I love the check your work option. Really, when you’re having a hard time figuring out an answer, sometimes working backwards is the best way to understand conceptually what you’re doing wrong.” - Brad Duncan University of Utah “I liked the videos because they were short enough to teach me and because they were short, I was able to find time to watch them again and again if I did not understand the first time.” - Jennifer Wright Northeast Wisconsin Technical College CTA: Ask your instructor about CengageNOW for this course.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285775368 | ISBN-13: 9781285775364)

Write Experience helps improve your writing skills by evaluating your assignments based on voice, style, format, content, and originality.

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Meet the Author

Author Bio

William M. Pride

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.