Higher Education

Resume Writer’s Workbook: Marketing yourself Throughout the Job Search Process, 4th Edition

  • Stanley Krantman
  • ISBN-10: 0538497912  |  ISBN-13: 9780538497916
  • 288 Pages
  • Previous Editions: 2008, 2001, 1995
  • © 2013 | Published
  • College Bookstore Wholesale Price = $122.25
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THE RESUME WRITER'S WORKBOOK, 4TH EDITION is an easy to understand text that provides step-by-step guidance on creating outstanding resumes and preparing for the entire job search process. It helps students develop a solid plan to market themselves to potential employers, teaches them how to write effective and eye-catching cover letters, and includes comprehensive coverage about searching for jobs online.

Features and Benefits

  • Easy-to-read and understand format.
  • Workbook format with worksheets helps simplify the resume writing process.
  • Provides the most up-to-date resume formats and Internet resources.
  • Emphasis on 'marketing yourself' sets the tone for the reader.
  • Information about Internet job search.

Table of Contents

1. The Changing Economy and Job Market.
2. Setting a Realistic Job Search Goal.
3. The Importance of the Resume.
4. Contact Information.
5. Career Objective.
6. Summary of Qualifications.
7. Professional Experience--Chronological.
8. Professional Experience--Functional.
9. Education.
10. Additional Qualifications.
11. References.
12. Putting it All Together--The Sequence of Your Resume Headings.
13. The Cover Letter and Other Job-Related Correspondence.
14. The Job Application and Skill Tests.
15. The Internet and Your Job Search.
16. Electronic Resumes, Portfolios, and Other New Resume Formats.
17. Networking--Uncovering the Hidden Job Market.
18. The Job Interview.
19. Your Personal Job Journal.

What's New

  • 'Career Transitions' is a comprehensive, self-paced application that walks job seekers through the entire employment process--from assessing interests and requirements, to exploring the best career paths, to making direct progress toward landing a job or finding a sustainable career.
  • Chapters on networking and using the Internet for the job search.
  • Features throughout the book include quotes from those who hire.
  • Tips for doing research online to assist with the job search.
  • Tips for making an impactful resume.
  • Product website features soft skills activities that will help prepare your students for interviews and for conducting themselves in a professional environment.
  • Design along with photos in every chapter.

Efficacy and Outcomes


"The 'Success Story' section [a new feature] is very useful. My students seem to retain information better when there is a clear example given. In addition, I feel that it is inspiring to see that someone has had a success story, and it encourages students to keep going in this tough job market."

— Joy Lawrence, Heald College

"The examples and explanations [in the new edition] are clearer for both the instructor and students to fully understand the main concept and expectation of a job seeker."

— Donna Bell, Heald College


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Career Transitions, Resume Writers Workbook Instant Access Code  (ISBN-10: 1133605508 | ISBN-13: 9781133605508)

Career Transitions: Explore Career Interests. Achieve Employment Goals. Guide students in exploring career interests and achieving employment goals with the most valuable, complete career exploration and job-seeking online resource – Career Transitions. Career Transitions focuses on the entire career process – from initial career exploration and personal strength assessment to maximizing practical job-seeking tools, professional advice and comprehensive job postings. Learn more at http://www.gale.cengage.com/careertransitions.

List Price = $12.95  | College Bookstore Wholesale Price = $10.00

Student Supplements

Career Transitions, Resume Writers Workbook Instant Access Code  (ISBN-10: 1133605508 | ISBN-13: 9781133605508)

Career Transitions: Explore Career Interests, Achieve Employment Goals with this Unique Online Resource. Gain instant access to the most valuable, complete career exploration and job-seeking resources available online with Career Transitions. This unique application guides you through the entire career process. Career exploration tools help you determine ideal career paths, evaluate personal abilities and identify career options, and explore today's highest growth and green occupations. Job-seeking resources and expert insights enable you to establish employment goals and explore the broadest expanse of job postings online from indeed®.com and company websites. Professional resources assist in perfecting résumés, cover letters and interviewing skills. This instant access code is available for purchase at www.cengagebrain.com.

List Price = $12.95  | College Bookstore Wholesale Price = $10.00

Meet the Author

Author Bio

Stanley Krantman

While working on his Masters in Advertising at Northwestern University's Medill School of Journalism, Stanley Krantman created a unique style of resume--incorporating rudimentary principles of marketing to the art of resume writing. Mr. Krantman believes that a resume should be viewed as a marketing document, advertising the talents of the prospective employee. A resume based on this approach will emphasize marketing fundamentals such as "consumer benefits," rather than merely provide a bland summary of work experience. His innovative approach helps job searchers create customized, top-notch resumes and develop an overall confidence that paves the way for success in the job search market. Mr. Krantman's resume style was tested repeatedly while he ran Capital Writers, a successful resume company based in St. Louis. Besides working and lecturing in the field of job search, Mr. Krantman worked in the entertainment industry in Los Angeles both in Publicity and Marketing as well as being a screenwriting and script doctor for major feature film companies.