Higher Education

Visual Communication: Images with Messages, 5th Edition

  • Paul Martin Lester California State University, Fullerton
  • ISBN-10: 1439082820  |  ISBN-13: 9781439082829
  • 448 Pages
  • Previous Editions: 2006, 2003, 2000
  • © 2011 | Published
  • College Bookstore Wholesale Price = $197.50
  • Newer Edition Available
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About

Overview

VISUAL COMMUNICATION: IMAGES WITH MESSAGES, 5E, is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the visible role they play in our lives.

Features and Benefits

  • Almost 500 illustrations, 70 percent new to this edition, give life to the text's historical references and contemporary trends. Many of the illustrations are described in such a way as to evoke visual messages in the mind of the reader.
  • The text's broad scope of coverage incorporates specific chapters on different channels where visual communication plays a key role. The text also covers ethics, physiology, and perspectives for analysis.
  • Expanded captions for each illustration identify and credit the source of the image and reference terms from the text to describe the picture.
  • The Book Companion Site features over 300 direct web links related to topics in text. Additional tools include updated InfoTracĀ® College Edition assignments and discussion topics for each chapter, a detailed bibliography, exam questions, syllabus suggestions, and more.
  • Chapters 14 and 15, "Computers" and "The Web" respectively, spotlight recent developments in visual media. Topics include James Cameron's use of CGI special effects in popular movies; violence in video games; logo analysis of successful brands including IBM and Apple; Sergey Brin, Larry Page, and the Google phenomenon; the development of the Internet; and the increasing importance Web 2.0 compliance/capability.

Table of Contents

1. Visual Communication.
SECTION 1.
2. Visual Cues.
3. Visual Theories.
4. Visual Persuasion.
5. Visual Stereotypes.
6. Visual Analysis.
SECTION 2.
7. Typography.
8. Graphic Design.
9. Informational Graphics.
10. Cartoons.
11. Photography.
12. Motion Pictures.
13. Television.
14. Computers.
15. Web.
16. The More You Know, the More You See.
Glossary.
Bibliography.
Index.

What's New

  • Chapter 2, "Visual Cues," combines the Fourth Edition's coverage of light with information on the eye, retinas, and the brain.
  • Chapter 4, "Visual Persuasion," features a new section on political posters.
  • Chapter 5, "Visual Stereotypes," has been expanded to include additional cultural groups including Arab, Asian, Latino, bi-sexual, gay, lesbian, and transgender persons.
  • Additional updates include streamlined editing, new chapter-opening quotations, nearly 100 additional illustrations--70 percent of them new to the Fifth Edition--and links to recommended online resources from the Book Companion Website.

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

eBank Instructor's Manual  (ISBN-10: 1424069270 | ISBN-13: 9781424069279)

Written by VISUAL COMMUNICATION author Paul Lester, the Instructor's Manual contains resources designed to streamline and maximize the effectiveness of your course preparation. The manual includes sample syllabi, chapter objectives, illustration ideas, lecture notes, a bibliography, and Internet links, as well as a Test Bank. Available on the text's Instructor Book Companion Site.

Meet the Author

Author Bio

Paul Martin Lester

Paul Martin Lester is a tenured, full professor of communications at California State University, Fullerton. After receiving an undergraduate degree in journalism from the University of Texas at Austin and working as a photojournalist for The Times-Picayune in New Orleans, Lester received his Master's from the University of Minnesota and a Ph.D. from Indiana University in mass communications. He is the author or editor of VISUAL JOURNALISM: A GUIDE FOR NEW MEDIA PROFESSIONALS (with Christopher R. Harris); IMAGES THAT INJURE: PICTORIAL STEREOTYPES IN THE MEDIA, Second Edition (with Susan Ross); DESKTOP COMPUTING WORKBOOK, PHOTOJOURNALISM AN ETHICAL APPROACH; and THE ETHICS OF PHOTOJOURNALISM. In addition, Lester has published numerous articles in major communications journals. He has given keynote speeches, panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spain, Sweden, and the Netherlands. Lester's areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.