Higher Education

Public Speaking: Concepts and Skills for a Diverse Society, 7th Edition

  • Clella Jaffe George Fox University
  • ISBN-10: 1111347689  |  ISBN-13: 9781111347680
  • 432 Pages
  • Previous Editions: 2010, 1998, 1995
  • © 2013 | Published
  • College Bookstore Wholesale Price = $87.25
  • Newer Edition Available
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About

Overview

PUBLIC SPEAKING is a culturally informed book that never loses sight of its fundamental purpose: to train students to be effective public speakers and listeners in a world filled with monumental cultural, political, and technological changes. It applies 2,500-year-old principles with up-to-date research into concepts, skills, theories, applications, and critical-thinking proficiencies essential for listening and speaking in today's world. Its discussions of classic public speaking topics are all grounded in an awareness of the impact of cultural nuances--ranging from gender differences to co-cultures within the United States to the traditions of other nations. This provides students with a key element in being an effective public speaker: a heightened awareness of and sensitivity to the audience.

Additional Product Information

Features and Benefits

  • PUBLIC SPEAKING was the first public speaking textbook to focus on diversity, include an interpreted speech (given in Spanish and translated into English), describe invitational rhetoric, discuss receiver apprehension, and show alternative patterns of speech organization.
  • "Stop and Check" boxes. These critical-thinking and skill-building exercises help students check their progress throughout the chapter. Often, they refer to an article on the InfoTrac® College Edition database, which helps students better understand the topic and gives them practice in researching and locating quality supporting material online. These activities are also available in an interactive format on the book's online resources.
  • "Diversity in Practice" boxes. These boxes enhance the book's emphasis on diversity by presenting brief summaries of public speaking traditions from a range of perspectives. Examples include ancient cultures (Chapters 1 and 17), global groups (Chapters 7 and 13), ethnic groups (Chapters 10 and 15), and co-cultures (Chapters 12 and 14).
  • "Practically Speaking" boxes. Reviewers asked for more practical applications to situations outside the classroom. Consequently, most chapters now feature an example of "ordinary" people who share tips on how they use concepts developed in the chapter in their daily lives. In addition, there are more references to workplace situations and topics throughout the text, and more workplace-related speeches are included.
  • "Ethics in Practice" boxes. This text has always emphasized ethical speaking and listening. This edition includes an ethics box in most chapters. These boxes present short examples or cases that invite students to contemplate the ethical implications of chapter concepts, using probing questions that are appropriate for class discussions.
  • "Build Your Speech" boxes. These skill-building activities help students apply text concepts to actual speechmaking. They can serve as starting points for completing speech assignments. Many of these activities offer students the option of completing the activities by accessing Speech Builder Express™ 3.0, an online speech coach. For more information about Speech Builder Express™, see the Student Resources section.
  • Application and Critical Thinking Exercises. Suitable for individual or group assignments, and for in-class discussion, these end-of-chapter questions help students better understand and critically evaluate the chapter content and further apply the skills they've learned.
  • Student speeches. Most chapters include an outline or text of a student speech, accompanied by marginal commentary. These speeches provide models showing how other students fulfilled a typical assignment. Chapter 18 provides a cautionary, negative model, and Chapters 3 and 12 feature speeches by professional speakers. Many of these speeches are available on video. For more information about this book's speech resources, see the Student Resources section.

Table of Contents

1. Introduction to Public Speaking and Culture.
2. Giving Your First Speech: Developing Confidence.
3. Ethics and Diversity.
4. Effective Listening.
5. Selecting Your Topic and Purpose.
6. Audience Analysis.
7. Researching Your Speech in an Electronic Culture.
8. Choosing Supporting Materials.
9. Organizing Your Speech.
10. Completing Your Speech.
11. Outlining Your Speech.
12. Choosing Effective Language.
13. Visual Aids: From Chalkboard to Computer.
14. Delivering Your Speech.
15. Telling Narratives.
16. Informative Speaking.
17. Persuasive Speaking.
18. Persuasive Reasoning Methods.
Appendix A: Speaking in Small Groups.
Appendix B: Speaking on Special Occasions.
Appendix C: Sample Speeches.

What's New

  • Civic engagement. A full definition appears in Chapter 1 and references are contained in several chapters. For example, Chapter 3 features a new "Diversity in Practice" box on social media and civic engagement. The professional speech at the end of that chapter combines themes of civility and engagement, and Chapter 9 features a student speech given for an assignment on civic awareness.
  • Revised organization within chapters. Chapter 7 is now organized around four basic concepts. Chapter 9 is substantially revised to explain how to support and connect main points, taking some material from Chapter 10 and some from Chapter 11. Chapter 17 is reorganized around fact, value, and policy speeches.
  • Oral Style. New comparisons between written style and oral style, including a summary chart, and reorganization of much of the material in Chapter 12 (Language) around that concept.
  • Additional summary charts. For example, Chapter 3 has a summary of dialogical elements, and Chapter 7 features a table comparing Internet research to library research.
  • Updated research. Communication scholars continue to expand our understanding of listening and reasoning. Information on historical rhetorical traditions ("Diversity in Practice" box, Chapter 1), gender and anxiety (Chapter 2), and Paivio's dual coding theory that applies to visual aids (Chapter 13) are just a few examples of research updates.
  • "Practically Speaking" boxes. New and revised boxes now include a Native American activist (Chapter 1), a Korean American businesswoman (Chapter 9), and a discussion of Wikipedia in research (Chapter 7).
  • Updated references to social and current events.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + CourseMate with SpeechStudio 2.0, SpeechBuilder Express™ 3.0 1-Semester, InfoTrac® 1-Semester Instant Access

ISBN-10: 1285585682  | ISBN-13: 9781285585680

List Price = $119.95  | College Bookstore Wholesale Price = $88.75

This Bundle Includes:

  • Public Speaking: Concepts and Skills for a Diverse Society
    List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25
  • CourseMate with SpeechStudio 2.0, SpeechBuilder Express™ 3.0, InfoTrac® 2-Semester Instant Access
    List Price = $92.00  | College Bookstore Wholesale Price = $92.00


Printed Text + MindTap® Speech with InfoTrac® Instant Access

ISBN-10:  1305515137  | ISBN-13:  9781305515130

List Price = $128.95  | CengageBrain Price = $128.95  | College Bookstore Wholesale Price = $97.25

This Bundle Includes:

  • Public Speaking: Concepts and Skills for a Diverse Society
    List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25
  • MindTap® Speech, 1 term (6 months) Instant Access for Coopman/Lull's Public Speaking: The Evolving Art
    List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00


Printed Text + MindLink for CourseMate with SpeechBuilder Express Instant Access

ISBN-10:  1305518063  | ISBN-13:  9781305518063

List Price = $128.95  | CengageBrain Price = $128.95  | College Bookstore Wholesale Price = $97.25

This Bundle Includes:

  • Public Speaking: Concepts and Skills for a Diverse Society
    List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25
  • MindLink for CourseMate with SpeechBuilder Express Instant Access
    List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00


Printed Text + CourseMate with InfoTrac® Instant Access

ISBN-10:  1305527569  | ISBN-13:  9781305527560

List Price = $128.95  | CengageBrain Price = $128.95  | College Bookstore Wholesale Price = $97.25

This Bundle Includes:

  • Public Speaking: Concepts and Skills for a Diverse Society
    List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25
  • CourseMate with InfoTrac® Instant Access
    List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00


Bundle: Text + MindTap® Speech, 1 term (6 months) Printed Access Card

ISBN-10:  1305247108 | ISBN-13:  9781305247109

List Price = $128.95  | College Bookstore Wholesale Price = $97.25

This Bundle Includes:

  • Public Speaking: Concepts and Skills for a Diverse Society
    List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25
  • MindTap® Speech, 1 term (6 months) Printed Access Card
    List Price = $81.00  | College Bookstore Wholesale Price = $60.75


Efficacy and Outcomes

Reviews

"I feel that the research done and utilized is at an excellent level. . . . This is a solid text for our basic course in Public Speaking. . . . This book provides a clear overview to the subject matter and 'craft'."

— Ed Sweda, Pasco Hernando CC

"It's a textbook that students do not complain about! It's a textbook that offers an approach that is appropriate in today's 'small' world. It's a textbook that offers an excellent chapter on narrative speeches. It's a textbook that is flexible. It's a textbook that has a decent test bank. It's a textbook that recognizes that our Western views about speech-giving are not universal."

— Margaret Wick, The College of Wooster

"A solid text in the field with an interesting and valuable focus on culture and diversity within public speaking."

— Ken Sherwood, Los Angeles City College

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource Manual  (ISBN-10: 113348946X | ISBN-13: 9781133489467)

Streamline and maximize the effectiveness of your course preparation with suggestions for developing a course syllabus, chapter outlines, class-tested activities and exercises, technology resources, test items (true/false, multiple-choice, fill-in-the-blank, essays, and assessments), and more. Each chapter also includes a list of key terms with definitions; suggestions for individual, group, and class activities; and innovative ways to present relevant concepts in each chapter, such as homework assignments, role plays, lecture ideas, and audiovisual suggestions.

PowerLecture with ExamView®  (ISBN-10: 1133490522 | ISBN-13: 9781133490524)

The fastest, easiest way to build powerful customized media-rich lectures, PowerLecture provides a collection of book-specific PowerPoint® lecture and class tools to enhance the educational experience. In addition, the CD-ROM offers an electronic version of the Instructor's Resource Manual, ExamView® software, and JoinIn™ on Turning Point® lecture slides.

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1428273611 | ISBN-13: 9781428273610)

List Price = $91.00  | College Bookstore Wholesale Price = $91.00

WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1428273638 | ISBN-13: 9781428273634)

List Price = $91.00  | CengageBrain Price = $91.00  | College Bookstore Wholesale Price = $91.00

WebTutor™ on WebCT™ with eBook, 1 term (6 months) Instant Access  (ISBN-10: 1133489400 | ISBN-13: 9781133489405)

List Price = $91.00  | CengageBrain Price = $91.00  | College Bookstore Wholesale Price = $91.00

Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking  (ISBN-10: 0534636187 | ISBN-13: 9780534636180)

CONQUER YOUR SPEECH ANXIETY provides students with a resource to help them understand their speech anxiety and develop a plan to overcome their fear of public speaking. By focusing on and applying the most recent communication anxiety research, this resource incorporates the finding that a combination of various techniques results in the greatest reduction of anxiety. The accompanying student CD-ROM contains audio relaxation exercises and techniques to help students conquer their anxiety.

List Price = $109.95  | CengageBrain Price = $109.95  | College Bookstore Wholesale Price = $82.75

ABC News DVD: Speeches by Barack Obama  (ISBN-10: 1439082472 | ISBN-13: 9781439082478)

This DVD includes nine famous speeches by President Barack Obama, from 2004 to present day, including his speech at the 2004 Democratic National Convention; his 2008 speech on race, "A More Perfect Union"; and his 2009 inaugural address. Speeches are divided into short video segments for easy, time-efficient viewing. This instructor supplement also features critical thinking questions and answers for each speech, designed to spark class discussion.

Communications Scenarios 2011 DVD  (ISBN-10: 0495909718 | ISBN-13: 9780495909712)

News Videos for Speech Communication 2011: Public Speaking, Human Communication, and Interpersonal Communication  (ISBN-10: 0495908789 | ISBN-13: 9780495908784)

This DVD features news clips from BBC and CBS and includes topics such as: platonic relationships between men and women; Amish culture; adult sibling rivalry; and digital families. It also includes recent famous public speeches by speakers such as Michelle Obama and Senator Hillary Clinton.

InfoTrac® College Edition Student Activities Workbook for Public Speaking 3.0  (ISBN-10: 0534530451 | ISBN-13: 9780534530457)

This workbook features extensive individual and group activities that utilize InfoTrac® College Edition. It includes guidelines for faculty and students on maximizing this resource.

List Price = $102.95  | CengageBrain Price = $102.95  | College Bookstore Wholesale Price = $77.25

Student Supplements

MindLink for CourseMate with SpeechBuilder Express Instant Access  (ISBN-10: 1305280253 | ISBN-13: 9781305280250)

List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00

CourseMate with InfoTrac® Instant Access  (ISBN-10: 1133489427 | ISBN-13: 9781133489429)

CourseMate for PUBLIC SPEAKING offers a variety of rich learning resources designed to enhance the student experience. These resources include eBook, Interactive Video Activities, Audio Study Tools, Speech Builder Express™ 3.0, and interactive versions of book features including Application and Critical Thinking Questions, Build Your Speech, Stop and Check, Practically Speaking, and Ethics in Practice.

List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1428273611 | ISBN-13: 9781428273610)

List Price = $91.00  | College Bookstore Wholesale Price = $91.00

WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1428273638 | ISBN-13: 9781428273634)

List Price = $91.00  | CengageBrain Price = $91.00  | College Bookstore Wholesale Price = $91.00

WebTutor™ on WebCT™ with eBook, 1 term (6 months) Instant Access  (ISBN-10: 1133489400 | ISBN-13: 9781133489405)

List Price = $91.00  | CengageBrain Price = $91.00  | College Bookstore Wholesale Price = $91.00

Conquer Your Speech Anxiety: Learn How to Overcome Your Nervousness About Public Speaking  (ISBN-10: 0534636187 | ISBN-13: 9780534636180)

Drawing from the latest research, this innovative resource helps you understand your fear of public speaking—and develop a plan to overcome it. The CD-ROM includes both audio relaxation exercises and techniques for overcoming your anxiety.

List Price = $109.95  | CengageBrain Price = $109.95  | College Bookstore Wholesale Price = $82.75

InfoTrac® College Edition Student Activities Workbook for Public Speaking 3.0  (ISBN-10: 0534530451 | ISBN-13: 9780534530457)

This workbook features extensive individual and group activities that utilize InfoTrac® College Edition. It includes guidelines for faculty and students on maximizing this resource.

List Price = $102.95  | CengageBrain Price = $102.95  | College Bookstore Wholesale Price = $77.25

Meet the Author

Author Bio

Clella Jaffe

Dr. Clella Jaffe was the Communication Department Chair at George Fox University, Newberg, Oregon (recently retired). In addition to teaching communication courses at George Fox, she has taught at St. John's University (Queens) and Oregon State. For many years, she also taught oral interpretation of literature and coached and judged forensics competitions. Dr. Jaffe received her B.A. from Seattle Pacific University, earned her M.Ed. and Ph.D. from Oregon State University, and completed additional graduate work at the University of Washington.