Higher Education

Business and Professional Communication in the Global Workplace, 3rd Edition

  • H.L. Goodall, Jr. Director of the Hugh Downs School of Communication, Arizona State University
  • Sandra Goodall
  • Jill Schiefelbein Arizona State University
  • ISBN-10: 0495567388  |  ISBN-13: 9780495567387
  • 336 Pages
  • Previous Editions: 2006, 2002
  • © 2010 | Published
  • College Bookstore Wholesale Price = $172.25
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About

Overview

What communication skills are essential in today's global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors' engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today's definitive resource on professional communications.

Features and Benefits

  • A consistent model for building competencies is used in each chapter, the CCCD system: Choose (a communication goal and strategy), Create (the message), Coordinate (with other people), and Deliver (the message). Whether the task is an interview, an informative presentation, or a persuasive presentation, students can use the model to prepare for, and improve upon, their performance.
  • A focus on information technologies underscores how tools such as email, cross-company networking, the Internet, PowerPoint®, and the telephone intersect with everyday interpersonal, group, team, and presentational business contexts.
  • A "Focus on Ethics" feature in each chapter poses an ethical dilemma and offers discussion questions.
  • Practical exercises are included throughout the text, and actual business consulting experience is emphasized.

Table of Contents

Preface.
Unit One: COMMUNICATION FOUNDATIONS.
1. Breakthrough Skills for a Global Workplace.
2. The Evolution of Communication in a Global Workplace.
Unit Two: INTERPERSONAL COMMUNICATION.
3. The Power of Verbal and Nonverbal Communication in the Global Workplace.
4. Listening in a Multilingual World.
5. Exploring Interpersonal Communication.
Unit Three: CAREER FUNDAMENTALS.
6. Interviewing and Conscious Communication.
7. The Job Search and Conscious Communication.
Unit Four: TEAM BUILDING.
8. Information Technology and Identity in a Global Workplace.
9. Communicating in Groups and Teams.
Unit Five: PRESENTATIONS AND PERSUASION.
10. Presentation in a Global Workplace.
11. Persuasive Communication in a Global Workplace.
Appendix.
Glossary.

What's New

  • To get students thinking globally, the new edition includes a "Global Profile for Success" feature in each chapter. By highlighting actual corporate policies and ideology espoused on corporate websites, students see how the techniques, strategies, processes, and concepts for communicating they read about are being practiced by the global companies they may work for someday.
  • "Focus on Ethics" boxes placed throughout the text pose ethical situations that students may encounter in the global workplace. Students consider each situation from different viewpoints and perspectives. The "Focus on Ethics" scenarios can also be used as the base for writing, group, or impromptu speaking assignments.
  • "Thinking Globally" boxes emphasize specific cultural situations that occur in the global workplace. For example, students imagine they are interviewing for a job in a different country or with a company based in another country. "Thinking Globally" questions can also be used as the basis of a resume, writing, or group exercise.
  • The detailed case studies in each chapter allow students to put themselves in complex "real-world" workplace situations. At the end of each case study, students consider questions designed to expand the discussion beyond the facts presented so they learn to consider communication situations from different viewpoints and look beyond the obvious.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + WebTutor™ on Blackboard® Instant Access Code

ISBN-10: 1285254082 | ISBN-13: 9781285254081

List Price = $241.95  | CengageBrain Price = $241.95  | College Bookstore Wholesale Price = $182.25

This Bundle Includes:

  • Business and Professional Communication in the Global Workplace
    List Price = $228.95  | CengageBrain Price = $228.95  | College Bookstore Wholesale Price = $172.25
  • WebTutor™ on Blackboard® Instant Access Code
    List Price = $55.00  | CengageBrain Price = $55.00  | College Bookstore Wholesale Price = $55.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 0495794678 | ISBN-13: 9780495794677)

Jumpstart your course with customizable, rich, text-specific content within your Course Management System. Jumpstart—Simply load a WebTutor™ cartridge into your Course Management System. Customizable—Easily blend, add, edit, reorganize, or delete content. Content—Rich, text-specific content, media assets, quizzing, Web links, discussion topics, interactive games and exercises, and more.

List Price = $55.00  | CengageBrain Price = $55.00  | College Bookstore Wholesale Price = $55.00

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0495794643 | ISBN-13: 9780495794646)

Jumpstart your course with customizable, rich, text-specific content within your Course Management System. Jumpstart—Simply load a WebTutor™ cartridge into your Course Management System. Customizable—Easily blend, add, edit, reorganize, or delete content. Content—Rich, text-specific content, media assets, quizzing, Web links, discussion topics, interactive games and exercises, and more.

List Price = $55.00  | CengageBrain Price = $55.00  | College Bookstore Wholesale Price = $55.00

Instructor's Resource Manual  (ISBN-10: 0495567434 | ISBN-13: 9780495567431)

The Instructor's Manual contains resources designed to streamline and maximize the effectiveness of your course preparation. This helpful manual includes suggestions for developing a course syllabus, chapter outlines, class-tested activities and exercises, technology resources, test items, and assessment tests. Each chapter includes a chapter outline; a list of key terms with definitions; suggestions for individual, group, and class activities; and true/false, multiple choice, fill-in-the-blank, and essay test items. The activities provide innovative ways to present relevant concepts in each chapter; they include group projects, out-of-class assignments, role plays, lecture ideas, and audio-visual suggestions.

Student Speeches for Critique and Analysis DVD  (ISBN-10: 0534512518 | ISBN-13: 9780534512514)

An abundant and diverse sample of student speeches is available in this eight-series video set that features introduction, impromptu, informative, and persuasive speeches. The videos also include speeches by non-native English speakers as well as speeches containing visual aids.

ABC Video: Public Speaking 2009  (ISBN-10: 0495795348 | ISBN-13: 9780495795346)

With a combination of ABC News clips, famous speeches from the last 35 years, and presidential campaign footage, these DVDs provide instructors with informative and historic footage to use within the classroom. The DVDs feature Al Gore's address to NYU about global climate change and Margaret Thatcher's eulogy at Ronald Reagan's funeral, Lee Bollinger's introduction for Iranian President Mahmoud Ahmadinejad at Columbia University, as well as speeches given by Hillary Clinton, President George W. Bush, Nancy Pelosi, and Barack Obama. Additionally, the presidential campaign footage includes speeches by Barack Obama's presidential announcement, Mitt Romney's presidential announcement, John McCain's Address to the Values Voter Summit, and the 2008 Republican and Democratic debates.

ABC Video: Interpersonal Communication 2009  (ISBN-10: 0495795356 | ISBN-13: 9780495795353)

Launch your lectures with riveting footage from ABC. This DVD allows you to show students the relevance of course topics to their everyday lives. These videos are divided into short segments—perfect for introducing key concepts and sparking class discussion. Footage includes discussion of family "virtual visitation," the first Arabic school opening, and "no email Fridays," among other topics.

Student Supplements

WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 0495794678 | ISBN-13: 9780495794677)

Improve your grades with WebTutor™ online review and test prep tools.

List Price = $55.00  | CengageBrain Price = $55.00  | College Bookstore Wholesale Price = $55.00

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0495794643 | ISBN-13: 9780495794646)

Improve your grades with WebTutor™ online review and test prep tools.

List Price = $55.00  | CengageBrain Price = $55.00  | College Bookstore Wholesale Price = $55.00

Meet the Author

Author Bio

H.L. Goodall, Jr.

H. L. Goodall, Jr., is a professor of communication and director of the Hugh Downs School of Human Communication. A pioneer in the field of narrative ethnography, he introduced the detective metaphor to study high-technology organizations and cultures in CASING A PROMISED LAND; toured and played rhythm guitar in the Whitedog band to investigate rock and roll as a social theory of everyday working life in LIVING IN THE ROCK 'N ROLL MYSTERY; and went undercover to explore alternative forms of religion and spirituality in the southern region of the United States in DIVINE SIGNS: CONNECTING SPIRIT TO COMMUNITY. With Eric Eisenberg and Angela Trethewey, he is the coauthor of ORGANIZATIONAL COMMUNICATION: BALANCING CREATIVITY AND CONSTRAINT, and he authored the highly acclaimed WRITING THE NEW ETHNOGRAPHY. His memoir, A NEED TO KNOW: THE CLANDESTINE HISTORY OF A CIA FAMILY, won the Best Book of 2007 award from the Ethnography Division of the National Communication Association. He is married to Sandra Goodall and they have one child, Nicolas.

Jill Schiefelbein

Jill Schiefelbein is a highly regarded teacher. In 2006, she received the Hugh Downs Excellence in Teaching award and was hand-selected by H. L. Goodall, Jr., to take over this well-regarded title. She is a young, smart ascending star who will bring the text up to date with new technologies, data, and formats. She has been the Web author for several professional-development titles and is experienced with technology tools in the business-communications classroom.