Higher Education

Fashion Marketing, 1st Edition

  • Dotty Oelkers
  • ISBN-10: 053843564X  |  ISBN-13: 9780538435642
  • 304 Pages
  • © 2004 | Published
  • College Bookstore Wholesale Price = $38.50

About

Overview

Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives students a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.

Table of Contents

Chapter 1 The Fashion Industry Chapter 2 The Basics of Fashion Chapter 3 Marketing Fashions Chapter 4 Fashion Economics Chapter 5 The Centers and the Designers Chapter 6 Promoting a Fashion Image Chapter 7 Using Technology in Fashion Marketing Chapter 8 Merchandising and Buying Chapter 9 Data-Driven Decisions Chapter 10 Creating a Fashion Business Chapter 11 Laws, Labor, and Ethics Chapter 12 Fashion Marketing Careers

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

ExamView®  (ISBN-10: 0538437162 | ISBN-13: 9780538437165)

Electronic Assessment Software which allows the instructor to create their own tests by using the test questions already on the CD or adding questions of their own.

Instructor's Resource CD-ROM  (ISBN-10: 0538437154 | ISBN-13: 9780538437158)

Includes lesson plans, data files, PowerPoint slides, and video discussion guide.

Annotated Instructor's Edition  (ISBN-10: 0538435658 | ISBN-13: 9780538435659)

Contains marginal notes with suggestions for activities and projects as well as ideas for classroom discussion.

Student Supplements

eBook on CD-ROM  (ISBN-10: 0538443464 | ISBN-13: 9780538443463)

Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives students a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.

List Price = $6.95  | College Bookstore Wholesale Price = $5.50

Meet the Author

Author Bio

Dotty Oelkers

Dotty Oelkers is the former Career and Technical Education coordinator at the Fort Bend ISD in SugarLand, TX. She has co-authored two editions of SPORTS AND ENTERTAINMENT MARKETING, BUSINESS 2000: E-COMMERCE, and FASHION MARKETING. Dotty is now an educational consultant with her own firm, Developing Educational Solutions.