Higher Education

Agribusiness Fundamentals and Applications, 2nd Edition

  • Cliff Ricketts, PhD. Middle Tennesse State University, Murfreesboro, Tennessee
  • Kristina G. Ricketts, PhD.
  • ISBN-10: 141803231X  |  ISBN-13: 9781418032319
  • 512 Pages
  • Previous Editions: 2001
  • © 2009 | Published
  • College Bookstore Wholesale Price = $134.00



Agribusiness: Fundamentals and Applications, second edition, discusses the broad spectrum of the agribusiness world. Several chapters focus on the agricultural input sector, which are the supplies and services needed by ranchers, farmers, and or other production agriculturists. Some examples include the feed, seed, fertilizer, chemical, and farm machinery agribusinesses. Once basic production economics and farm management are discussed, several more chapters cover the agribusiness output sectors that include agribusinesses, which move food and fiber from the farms and ranches to the consumer. The fundamentals and applications of agribusiness are detailed showing how products go from their source to the consumer highlighting the many steps in this process. Basic principles of commodity marketing, international agriculture marketing and food and fiber processing channels are some of the topics explored in detail. Basic agricultural economic principles are discussed to assist the user to better manage an agribusiness. This book not only discusses employment opportunities, but also explains how to start-up, run and manage your own agribusiness.

Additional Product Information

Features and Benefits

  • Written and formatted for easy reading, comprehension, and application
  • Each chapter begins with performance objectives to guide the reader to desired learning outcomes.
  • Inclusive coverage of the agriculture industry includes agribusinesses that supply inputs to the farmer, rancher and other production agriculturists.
  • Career descriptions in each chapter illustrate the agribusiness job opportunities.
  • The chapter on personal and professional financial management helps to secure financial security.
  • Each chapter ends with sections of: review questions, matching, fill-in-the-blank, and student involvement activities to better enable the teacher to achieve the learning outcomes of each chapter.

Table of Contents

Unit I: Introduction to Agribusiness
Chapter 1: Agriculture and Agribusiness
Chapter 2: Agricultural Economics and the American Economy
Chapter 3: The Size and Importance of Agribusiness
Chapter 4: Emerging Agribusiness Technologies

Unit II: Starting and Running an Agribusiness
Chapter 5: Planning and Organizing an Agribusiness
Chapter 6: Types of Agribusiness
Chapter 7: Personal Financial Management
Chapter 8: Agribusiness Record Keeping and Accounting
Chapter 9: Human Resource Management
Chapter 10: Farm Management

Unit III: The Agribusiness Input Sector
Chapter 11: The Agribusiness Input Sector
Chapter 12: Agricultural Policy
Chapter 13: Agribusiness Input Services: Credit

Unit IV: The Agribusiness Output (Marketing) Sector
Chapter 14: Basic Principles of Agrimarketing
Chapter 15: Commodity (Futures) Marketing
Chapter 16: International Agriculture Marketing
Chapter 17: Agrimarketing Channels

Unit V: Agricultural Economics
Chapter 18: Production Economics
Chapter 19: Economic Activity and Analysis


What's New

  • New Chapter on financing the agribusiness to explain to production agriculturalist or agribusiness owner the factors when considering a loan such as returns, repayment and risk.
  • New chapter on managing human resources to explain to agribusiness owners how to more effectively work with and motivate their employees to get maximum performance and productivity.
  • Two chapters have been added to emphasize the agricultural economic concepts and applications to running a farm or agribusiness.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Manual  (ISBN-10: 1418032328 | ISBN-13: 9781418032326)

ClassMaster  (ISBN-10: 1418032336 | ISBN-13: 9781418032333)

Meet the Author

Author Bio

Cliff Ricketts, PhD.

Cliff Ricketts holds a Bachelor of Science in Agricultural Education and a Masters of Education (Administration and Supervision) from the University of Tennessee. He received his PhD in Agricultural and Teacher Education from Ohio State University. The winner of several prestigious awards (including AGR Agricultural Teacher of the Year and FFA Blue & Gold Award), Dr. Ricketts has taught a wide variety of Agricultural Education and Teaching Methods courses over his fifteen-year career. He is currently a Professor of Agricultural Education in the Department of Agribusiness and Agriscience at Middle Tennessee State University in Murfreesboro, Tennessee.

Kristina G. Ricketts, PhD.

Kristina G. Ricketts was born and raised in Lincoln, Nebraska. Upon graduating from high school, she pursued and graduated with a degree in Agricultural Leadership, Education and Communication from the University of Nebraska- Lincoln. Continuing in the academic line, she moved to Gainesville, Florida and received a Master’s degree in 2003, and a Ph.D. in 2005- both from the University of Florida, within the field of agricultural leadership, collaborative leadership and youth leadership development. She is presently an Assistant Professor within the Department of Agricultural Extension Education at the University of Kentucky.