This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Table of Contents
PART 1: INTRODUCTION.
Chapter 1 The Role of Business Research.
Chapter 2 Information Systems and Knowledge Management.
Chapter 3 Theory Building.
Chapter 4 The Business Research Process: An Overview.
Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues.
PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.
Chapter 6 Problem Definition: The Foundation of Business Research.
Chapter 7 Qualitative Research Tools.
Chapter 8 Secondary Data Research in a Digital Age.
PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.
Chapter 9 Survey Research: An Overview.
Chapter 10 Survey Research: Communicating with the Respondents.
Chapter 11 Observation Methods.
Chapter 12 Experimental Research.
PART IV: MEASUREMENT CONCEPTS.
Chapter 13 Measurement and Scaling Concepts.
Chapter 14 Attitude Measurement.
Chapter 15 Questionnaire Design.
PART V: SAMPLING AND FIELDWORK.
Chapter 16 Sampling Design and Procedures.
Chapter 17 Determination of Sample Size: A Review of Statistical Theory.
Chapter 18 Fieldwork.
PART VI: DATA ANALYSIS AND PRESENTATION.
Chapter 19 Editing and Coding: Transforming Raw Data into Information.
Chapter 20 Basic Data Analysis: Descriptive Statistics.
Chapter 21 Univariate Statistical Analysis.
Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables.
Chapter 23 Bivariate Statistical Analysis: Measures of Association.
Chapter 24 Multivariate Statistical Analysis.
Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up.
PART VII: CRITICAL THINKING CASES.