Higher Education

Engineering Communication: A Practical Guide to Workplace Communications for Engineering Students, 1st Edition

  • David Ingre
  • ISBN-10: 0495082562  |  ISBN-13: 9780495082569
  • 278 Pages
  • © 2008 | Published
  • College Bookstore Wholesale Price = $71.75
  • Newer Edition Available



Intended for the introductory Communications course for Engineering students, this book will also serve as a workplace guide for practicing engineers. Predicated on the successful dynamic analysis model CMAPP (context, message, audience, purpose and product), this practical guide provides students with a variety of communication strategies, along with help in creating the types of proposals, reports, memos, letters etc. most appropriate for the workplace. Interrelated case studies and exercises help to develop the critical thinking and planning skills essential for engineering students, and the importance of both ethical and cultural considerations in the development of effective communications is stressed throughout the book.

Features and Benefits

  • This text focuses on the most important elements of contemporary communications likely to be used by engineers.
  • An exploration of the growing distinctions between technical communications and more traditional forms of writing such as narratives and essays is emphasized.
  • The exercises are based on material covered in the chapter and give opportunities to apply the material to the case study organizations as well as with people in the real-world marketplace.
  • Students will be given the opportunity to deal with the importance of both ethics and cultural considerations in the development of effective communication.
  • Case studies are presented through out the text which allows the student to examine the application of the CMAPP approach in the real world and study and analyze common weaknesses.
  • At the end of every chapter is a list of useful web sites that relate either to the material covered in the chapter or to relevant communications issues.

Table of Contents

1. Building a Foundation
The Relevance of Engineering Communication / Characteristics of Engineering Communication: Necessity for a Specific Audience, Integration of Visual Elements , Ease of Selective Access , Timelines , Structures / Ethics: Definitions, Codes of Ethics,/ Applications, Conclusion / Cultural Impact: Cultural Preferences, Cultural Referents / The Issue of Gender / Correct Language: Definition, Explanation, Advice / Case Studies / Exercises / Check It-Out – Useful Websites

2. The CMAPP Analysis
Transactional Communication Models / The CMAPP Communication Model: Definitions, Analysis Tips, Example, Interrelationships Among CMAPP Elements, Applications / Case Studies / Exercises / Check It Out – Useful Web Sites

3. Complementary Attributes of the CMAPP Model
Abbreviations and Acronyms / Complimentary CMAPP Attributes : 5WH, KISS, ABC, CFF, CAP / Case Study / Exercises / Chick It Out – Useful Web Sites

4. Research and Reference Works
Research: Libraries, On-line Searches / Documenting Sources: Plagiarism, Ethics / Style Guides / Language Use Tools: Dictionaries, Thesaurus, Grammar Checker / Case Study / Exercises / Check-It Out – Useful Web Sites

5. From Data to Information
Data versus Information: Process and Structure, Collecting Data, Organizing Data Into an Outline, Refining the Outline / The Information-Evaluation Distinction: Denotation and Connotation, Ethical Communication, Simple Examples / Case Study / Exercises / Check It Out – Useful Web Sites

6. Visual Elements in Written and Oral Communication
Document Visuals: Body Text and Level Heads, Headers and Footers, White Space, Margins, Line and Paragraph Spacing, Justification, Fonts, Other Attributes, Lists / Visuals in Documents and Presentations: Information and Impression, Considerations / Charts and Tables: Pie Charts, Column Charts, Horizontal Bar Charts, Line Charts, Tables / Clip Art and Other Web Visuals / Case Study / Exercises / Check It Out – Useful Web Sites

7. Communication Strategies (1): Conveying News
Standardization and Originality / Conveying Good news / Conveying Bad News / Neutral news / Case Studies / Exercises / Check It Out – Useful Web Sites

8. Communication Strategies (2): Mechanism Description, Process Description, and Instructions
Mechanism Description: Leonardo’s Mechanisms / Simple Technical Description / Complex Description: Computerized Hyperlinks / Process Description / Instructions: Characteristics, Strategy, Hyperlinked Instructions / Case Study / Exercises / Check It Out – Useful Web Sites

9. Communication Strategies (3): Persuasion
Persuasive Strategies: Intellect versus Emotion / Targeting the Intellect: Logical Argumentation: Deductive Strategy, Inductive Strategy, Syllogisms, Logical Fallacies, A Note on Ethics / Targeting the Emotions: AIDA: Attention, Interest, Desire, Action, A Note on Ethics / Choosing a Strategy / Case Study / Exercises / Check It Out – Useful Web Sites

10. Common Products (1): Letters, Memos, Faxes, and E-mail
Letters: Block and Modified Block, Letter Conventions, Simplified Format / Memos / Faxes: Fax Conventions, A Note on Ethics / Email: The Privacy Issue, Netiquette / Case Studies / Exercises / Check It Out – Useful Web Sites

11. Common Products (2): Reports, Summaries, and Abstracts
Definitions and Distinctions / Reports Overview: Rationale, Hierarchy, Level of Technicality / Informal Reports: Single Focus, Varied Product Format, Length, Content Type, Classification / Categories: Informative Reports, Analytical Reports / Formal Reports: Characteristics / Summaries and Abstracts: Categories, Content and Length, Content Summary Process, An Ethical and Cultural Aside / Case Study / Exercises / Check It Out – Useful Web Sites

12. Common Products (3): Proposals
Classification of Proposals: Solicited Internal, Unsolicited Internal, Solicited External, and Unsolicited External / CMAPP Implication / Informal and Formal Proposals: Structure / General Considerations / Case Study / Exercises / Check It Out – Useful Web Sites

13. Effective Presentations
The CMAPP Approach to Presentations: Context, Message, Audience, Purpose, Product / Audience Analysis: Age Range, Cultural Background, educational Level, Occupation, Political and Religious Affiliation, Sex, Socioeconomic Status / Purpose: Descriptive, Informative, Instructive, Persuasive, Overlap / Conquering Stage Fright / The Development Process: Steps / Types of Delivery: Manuscript, Memorized, Impromptu, Extemporaneous / Elements of the Presentation: Introductory Segment, Body, Concluding Segment, Paralinguistic Features, Dress, Confidence and Presence, Eye Contact, Posture, Movement, Facial Expressions, Gestures, Volume, Speed, Tone, Pitch, and Intonation, Pronunciation and Enunciation, Hesitation Particles, Time Management / Visuals and Visual Aids: Handouts, Props, Overhead Projector, Data Projectors, Computer Presentations / After the Presentation: An Ethical Aside / Case Study / Exercises / Check It Out – Useful Web Sites

14. Seeking Employment
Gambling / The Employment Application Package / Preparation / Cover Letters: Rationale, Content, Form, Format / Resumes: Message, Audience, Purpose, Product, Length, Type, Chronological Resumes, Functional Resumes, Entry-Level Resumes, Electronic Resumes / Interviews: Interview Tips, Commonly Asked Interview Questions, Legal Issues Regarding Questions, Follow-up / Case Study / Exercises / Check It Out – Useful Web Sites

15. The Importance of Language Use
Overview / Parts of Speech / Nouns / Pronouns / Verbs / Adjectives / Adverbs / Prepositions / Conjunctions / Interjections / Sentence Parts and Sentence Structure / The Subject in a Sentence / The Predicate in a Sentence / Compound Predicate / Objects and Subject Compliments / Clauses Phrases, and Fragments / sentence Structures / Subject-Verb Agreement / Pronoun-Antecedent Agreement / Third Person Pronoun Agreement / Parallel Construction / Punctuation / The Period / The Question Mark / The Exclamation Point / The Comma / The Semicolon / The Colon / The Dash / The Hyphen / Quotation Marks / Parenthesis / The Apostrophe / Abbreviations / Capitalization / Number Expression / Check it out – Useful Web Sites


Meet the Author

Author Bio

David Ingre

A veteran of the Applied Communications Department of Kwantlen Polytechnic University's School of Business, David Ingre has taught a variety of business, technical, and professional writing and communication courses in American and Canadian colleges, universities, and corporate training programs for more than 25 years. He has worked as a federal government civil servant, as an instructional designer, and as a teacher of English as a second language on two continents. Mr. Ingre owns a consulting service that focuses on curriculum development, the creation of promotional and marketing materials, and specialized correspondence. His business communications textbooks have been published in both the United States and Canada. With an academic background in Romance Linguistics, Mr. Ingre is fluent in French and Spanish.