Higher Education

E-Commerce and Information Technology in Hospitality and Tourism, 1st Edition

  • Zongqing Zhou, Ph.D. Niagara University
  • ISBN-10: 0766841405  |  ISBN-13: 9780766841406
  • 224 Pages
  • © 2004 | Published
  • College Bookstore Wholesale Price = $69.75



Ecommerce and Information Technology in Hospitality and Tourism fills a serious need for useful information about the applications of ecommerce and information technology in this industry. The Author takes the view that the industry continues to experience dramatic changes as a result of Internet technology. The text provides an extensive discussion of information technology, e-commerce and e-marketing as these emerging technologies apply to the hospitality and tourism industry. Concepts, terms and technical jargon are explained using non-technical terms and analogies. Students will be well prepared to tackle the challenges of ecommerce and information technology in the Hospitality and Tourism industry. Essential information on business-to-business and business-to-consumer e-commerce models and an explanation of marketing schemes and strategies used by various sectors of the industry is provided. The concepts presented in each chapter are exceptionally well illustrated through myriad case studies and examples from actual experiences in the industry. Students at all levels and in any setting will benefit from the extensive list of terms and set of learning objectives contained in each chapter, as well as from information on major resources available on related Web sites. The text can easily serve as the primary resource or as supplementary reading for those teaching Internet marketing courses.

Additional Product Information

Features and Benefits

  • key words and terms, learning objectives and case studies promote understanding
  • discussion of software and hardware needs for e-marketing and e-commerce illustrate practical usage
  • concepts presented in a manner that promotes improved customer service and marketing
  • the latest resources and Web sites provide opportunities for further exploration
  • business-to-business and business-to-consumer marketing and e-commerce models prepare the reader for practical application

Table of Contents

Chapter 1: The Internet and the World of Hospitality and Tourism.
Chapter 2: The Internet Revolution: Brief History and Basics.
Chapter 3: The Internet as a Means of Communication.
Chapter 4: The Internet as a Means of Commerce.
Chapter 5: The Internet as a Means for Information Distribution.
Chapter 6: The Internet as a Means for Travel and Hospitality Research.
Chapter 7: The Internet as a Means for Marketing.
Chapter 8: The Impact of the Internet on Travel and Hospitality Industry.
Chapter 9: A Special Case Study: The Future of the Travel Agents.
Chapter 10: Competitive Advantage or Necessity: The Travel and Hospitality Industry in the 21st Century.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Manual  (ISBN-10: 0766841421 | ISBN-13: 9780766841420)

Online Resource  (ISBN-10: 0766841413 | ISBN-13: 9780766841413)

Meet the Author

Author Bio

Zongqing Zhou, Ph.D.

Associate Professor, Niagara University