Higher Education

2D: Visual Basics For Designers, 1st Edition

  • Robin Landa Kean University
  • Rose Gonnella Kean University, New Jersey
  • Steven Brower
  • ISBN-10: 1418011606  |  ISBN-13: 9781418011604
  • 400 Pages
  • © 2007 | Published
  • College Bookstore Wholesale Price = $79.75



2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.

Features and Benefits

  • Includes 300+ outstanding examples of visual communication created by historical and contemporary American and international designers.
  • Covers the basic elements and principles of two-dimensional design and makes a direct connection to graphic design and advertising applications.
  • Exercises and problem-solving strategies that can be executed digitally or with traditional materials.
  • Articles written by award winning designers and foreword written by John Gall of Random House

Table of Contents

Part 1: Elements.
Format. Line. Shape. Color. Texture & Pattern. Typography.
Part 2: Principles of Composition.
Balance. Visual Hierarchy. Rhythm. Unity.
Part 3: Illusion - Space and Movement.
Perspective, Proportion and Scale. The Illusion of Three Dimensional Space. The Illusion of Movement.

Meet the Author

Author Bio

Robin Landa

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).

Rose Gonnella

Rose Gonnella is currently a twenty-five year experienced professor in the Visual Communications Program of the Department of Design at Kean University in New Jersey. She teaches courses in design theory, studio skills and computer technology and has also developed the school's web design curriculum. She currently serves on the executive board of the Art Directors Club of New Jersey (ADCNJ) and as the Director of the Kean University/ADCNJ "Thinking Creatively" design conference. Ms. Gonnella is an educator, artist, designer and writer who has been awarded membership in two scholarly academic organizations, the Phi Beta Kappa National Honor Society in 1980 and the Phi Kappa Phi National Honor Society in 2001. She has received grants from the Mid-America Arts Alliance International Residency Project, the Mid-Atlantic Residency Grant Project and the New Jersey State Council on the Arts Fellowship. She has also received several awards from Kean University, including the Presidential Award for Distinguished Research/Creative Work, the Computers in Curriculum Released Time Award, the Alumni Association Grant and the Faculty-Student Research Award. Ms. Gonnella is a practicing artist and designer who has exhibited both nationally and internationally for fifteen years. Her drawings are included in the permanent collections of the Smithsonian National Museum of American Art in Washington, D.C., the Museum of Art and Archaeology in Columbia, Missouri and other public and private collections. Her design work primarily revolves around Kean University's intellectual journal, the Kean Review, for which she is the Creative Director. Ms. Gonnella is also the author and co-author of several books and has written many magazine articles on creativity, art and architecture for several national publications. In addition, Ms. Gonella has written over two hundred and fifty articles on art, design and architecture for two newspapers in Nantucket, Massachusetts.

Steven Brower

Now in his own design studio, Steven Brower most recently was the creative director for Print magazine. He is the recipient of numerous national and international awards and his work is in the permanent collection of Cooper-Hewitt National Design Museum, Smithsonian Institute. He is on the faculty of the School of Visual Arts, Marywood University, and Kean University.