Higher Education

Global Business, 3rd Edition

  • Mike Peng University of Texas at Dallas
  • ISBN-10: 1133485936  |  ISBN-13: 9781133485933
  • 656 Pages
  • Previous Editions: 2011, 2010, 2009
  • © 2014 | Published
  • College Bookstore Wholesale Price = $263.25
  • Newer Edition Available

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About

Overview

Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, Third Edition, by renowned international instructor and author Mike Peng, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Peng answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world have expanded globally. All-new video cases, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. GLOBAL BUSINESS, Third Edition's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Features and Benefits

  • PengAtlas: The PengAtlas sections at the end of each part in the text highlight world geography that corresponds with the text concepts. Four to six maps in each atlas address wide-ranging topics such as emerging economies, imports/exports, CO2 emissions, and the flow of FDI. End-of-chapter review questions correspond with the maps and further emphasize the impact of geography on business decisions.
  • Global Action Exercises: These end-of-chapter Internet exercises strengthen students' critical-thinking and research skills while providing up-to-the-minute examples and current events with links using GlobalEDGE--the most current global business information website maintained by Michigan State University.
  • Entrepreneurial Firm Chapter: Chapter 9's focus on entrepreneurship provides an excellent balance to the book's heavy emphasis on major multinational firms by exploring global business from a small-business perspective.
  • Unique Strategic Perspective: Peng's unique strategic perspective gives students a better understanding of why firms succeed in highly competitive global environments. This edition continues its unique coverage, asking the big question, "What determines the success and failure of firms around the globe?" The book highlights the managerial implications of global business with integrated coverage from an institution-based view (IBV) and resource-based view (RBV) not offered in other texts.
  • Exclusive Coverage: Unique coverage delves into the most important topics within today's global business. The book draws on the latest, most comprehensive range of research to present topics most important to today's global managers. This edition highlights leveraging resources and capabilities; global entrepreneurship; managing global competitive dynamics; diversifying, acquiring, and restructuring across borders; governing the corporation around the globe; and managing corporate social responsibility.
  • Extensive Set of Cases: More than 50 cases contributed by professionals around the world challenge students' global perspectives. Woven throughout this edition, a variety of engaging cases bring concepts into practical perspective. An international team of global business scholars as well as a variety of successful practitioners have contributed to this most extensive set of cases, providing varying authoritative perspectives on contemporary issues.
  • Critical Thinking: Debates and extensions sections in every chapter engage students in cutting-edge debates and encourage them to think critically. These captivating discussions highlight how global business is a dynamic organism that is constantly changing. The "Savvy Manager" features that follow focus on important lessons for students pursuing interests in strategic management.
  • Online Resources: CENGAGENOW course management system offers time-saving online teaching and learning resources. Organized around the essential activities in your course--lecturing, creating assignments, grading, quizzing, and tracking student progress--this robust online course management system gives you more control in less time and delivers better student outcomes--NOW. A Personalized Study diagnostic tool empowers students to master concepts, prepare for exams, and become more involved in class.

Table of Contents

Part 1: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.
4. Leveraging Resources and Capabilities.
PengAtlas 1.
Part 1 Integrative Cases.
Part 2: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
PengAtlas 2.
Part 2 Integrative Cases.
Part 3: STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning around the World.
PengAtlas 3.
Part 3 Integrative Cases.
Part 4: BUILDING FUNCTIONAL EXCELLENCE.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Financing and Governing the Corporation Globally.
17. Managing Corporate Social Responsibility Globally.
PengAtlas 4.
Part 4 Integrative Cases.

What's New

  • New Focus on Emerging Markets: Mike Peng brings a new focus on emerging markets to this edition, encompassing both the emerging economies that major multinationals are finding increasingly attractive and the up-and-coming multinational firms headquartered in those emerging economies. GLOBAL BUSINESS, Third Edition, includes special "Emerging Market" sidebars on such companies as Burger King in Brazil, KFC in China, and Pearl River Pianos' multinational expansion, as well as exploring such topics as the Vietnamese economy, Chinese exporters, and currency exchange in Latin America.
  • Updated Examples: Nearly all of the real-world examples found in every chapter's "Opening Cases," "Closing Cases," and "In Focus" features are new. The book covers everything from well-known names like Chiquita, Kodak, and Honda to less-familiar but emerging powerhouses like Zara, Mahindra & Mahindra, ALSTOM, and many more.
  • Updated PengAtlas: The PengAtlas has been fully updated and expanded to include several new maps, particularly on culture-related topics such as international legal systems and educational levels around the globe. Throughout the book and within the Instructor's Manual, instructors will find new information on how to integrate this useful resource into the course content.
  • Extra Focus on Culture: Ethics and ethical issues have always been addressed throughout the book, but now there's an extra focus on culture, too. Culture-based questions have been added to the end-of-chapter review and discussion questions to help students develop international cultural literacy.
  • New Cases: Fully updated extended, integrative cases examine the global expansion of today's successful firms. To keep this edition totally current, the majority of the 15 integrative cases are new. These focus on such topics as Coca-Cola in Africa, Microsoft® in China, the Korea-EU free trade agreement, the TNK-BP joint venture in Russia, Jobek do Brasil's foreign exchange challenge, and SinoIron's investment in Australia.
  • New Videos: An entirely new set of current BBC videos are now available with this edition, providing up-to-the-minute real-world examples of course concepts. The videos address such topics as mining in Australia, the European Central Bank and the European economic crisis, changes in Latin America's Mercosur, Thailand's economy, U.S.-China trade disputes over tires, Cuban cigars, Dubai's economy, and many more. A complete Video Guide is available to assist instructors in integrating this resource into classroom presentations.
  • InfoTrac® Student Collections are specialized databases expertly drawn from the Gale Academic One library. Each InfoTrac® Student Collection enhances the student learning experience in the specific course area related to the product. These specialized databases allow access to hundreds of scholarly and popular publications - all reliable sources - including journals, encyclopedias, and academic reports. Learn more and access at: http://gocengage.com/infotrac.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + MindTap® Management Instant Access

ISBN-10: 1305515900 | ISBN-13: 9781305515901

List Price = $362.95  | CengageBrain Price = $362.95  | College Bookstore Wholesale Price = $273.25

This Bundle Includes:

  • Global Business
    List Price = $350.95  | CengageBrain Price = $350.95  | College Bookstore Wholesale Price = $263.25
  • MindTap® Management, 1 term (6 months) Instant Access for Peng’s Global Business
    List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00


Efficacy and Outcomes

Reviews

"The writing style is engaging, and the text is one of the more readable texts that I've seen."

— Mark Quinn, Xavier University, Louisiana

"The textbook covers almost every aspect of global business that I like to cover in my course."

— Al Saber, Friends University

"I wanted to thank you for writing GLOBAL BUSINESS. It is very informative and entertaining. It is nice to have information presented in a way that is actually exciting and thought provoking, something I have found that many other business texts are lacking. I feel like I am learning to think for myself about important global issues instead of being indoctrinated to think the way mainstream ideologies dictate as 'right' or 'wrong.'"

— Lauren Carey, RN BSN, University of Miami Hospital

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor’s Resource DVD  (ISBN-10: 1133485510 | ISBN-13: 9781133485513)

The Instructor’s Resource CD provides all of the instructor’s core supplements in one convenient location. The Instructor’s Manual provides course lecture guidelines, as well as answers to all of the case questions, review questions, and critical-thinking questions. This edition’s IM also includes correlation grids that will help instructors integrate key resources like the PengAtlas maps and the Integrative Cases into their courses. A new DVD Video Guide provides a brief synopsis of each video along with the answers to the video case questions. This edition’s Test Bank, available in ExamView® on the IRCD, has been fully updated to match the new content and has been enhanced with more and higher-level Bloom’s questions. The PowerPoint® slides have also been fully updated and refreshed.

DVD: Introduction to Global Business  (ISBN-10: 1133629466 | ISBN-13: 9781133629467)

The Global Business DVD contains 17 up-to-the-minute BBC videos that provide real-world examples of course content.

CourseMate with Career Transitions 2.0, 1 term (6 months) Instant Access  (ISBN-10: 1133663567 | ISBN-13: 9781133663560)

Bring today's global concepts to life for your students with the dynamic, interactive learning and study tools as well as exam preparation resources on this site. This optional site gives students effective study tools, including PowerPoint® slides, interactive flashcards and quizzes, learning games, and learning objectives for quick review. Four interactive maps help students gain a deeper understanding of global business concepts. To review this site, add Peng's GLOBAL BUSINESS, Third Edition, to your bookshelf at http://www.cengage.com/login.

List Price = $244.00  | CengageBrain Price = $244.00  | College Bookstore Wholesale Price = $244.00

CengageNOW™, 1 term (6 months) Instant Access  (ISBN-10: 113349630X | ISBN-13: 9781133496304)

Designed by instructors for instructors, this easy-to-use online resource saves you time with resources that mirror the way you teach. Easily prepare lectures, create assignments and quizzes, grade, and tracking student progress with CengageNOW. A Personalized Study diagnostic tool empowers students to master concepts, prepare for exams, and become more involved in class. Four interactive maps--with corresponding quizzes and activities--bring lessons in geography to life while providing additional reinforcement of various global business topics.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

MindTap® Management, 1 term (6 months) Instant Access for Peng’s Global Business  (ISBN-10: 128551405X | ISBN-13: 9781285514055)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

Global Economic Watch GEC Resource Center Printed Access Card  (ISBN-10: 1439040753 | ISBN-13: 9781439040751)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides educators with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.

List Price = $30.00  | College Bookstore Wholesale Price = $22.50

Global Economic Crisis Online Instant Access Code  (ISBN-10: 1439040745 | ISBN-13: 9781439040744)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides educators with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.

List Price = $30.00  | CengageBrain Price = $30.00  | College Bookstore Wholesale Price = $30.00

Student Supplements

CengageNOW on Blackboard, 1 term (6 months) Instant Access  (ISBN-10: 1285759729 | ISBN-13: 9781285759722)

Have the tools you need to be successful A variety of tools are available in CengageNOW™, all combined in one easy-to-use resource designed to improve your grades. Some resources get you prepared for class and help you succeed on homework, and others show you specific areas where you can work to improve. Stay ahead of the course requirements CengageNOW shows you the path through your course—from first day through finals. Once you know what’s expected, it’s easier to complete your assignments. Gain understanding that stays with you Do well on tests as well as the assignments! Bridge the gap between homework and tests by using CengageNOW to truly understand the material. Self-study and review materials keep you on the right track, to make sure your understanding goes beyond memorization. Set yourself up for better grades Why wonder where you stand? CengageNOW includes trackable assignments and grades. It tells you what to do to improve your grade, and gives you the tools to accomplish it! Student Testimonials: “I love the check your work option. Really, when you’re having a hard time figuring out an answer, sometimes working backwards is the best way to understand conceptually what you’re doing wrong.” - Brad Duncan University of Utah “I liked the videos because they were short enough to teach me and because they were short, I was able to find time to watch them again and again if I did not understand the first time.” - Jennifer Wright Northeast Wisconsin Technical College CTA: Ask your instructor about CengageNOW for this course.

List Price = $99.00  | College Bookstore Wholesale Price = $99.00

LMS Integrated for CourseMate™, 1 term (6 months) Instant Access  (ISBN-10: 1285751361 | ISBN-13: 9781285751368)

List Price = $244.00  | College Bookstore Wholesale Price = $244.00

CourseMate with Career Transitions 2.0, 1 term (6 months) Instant Access  (ISBN-10: 1133663567 | ISBN-13: 9781133663560)

Expand your understanding of the global concepts you need for the grade you want now and professional global business success later with this invaluable, optional GLOBAL BUSINESS CourseMate website. This interactive website offers a rich array of learning resources, including self-study interactive quizzes, games to enhance learning, four interactive maps, and interactive flashcards as well as learning objectives for quick review. To purchase access to this site, please visit http://www.CengageBrain.com.

List Price = $244.00  | CengageBrain Price = $244.00  | College Bookstore Wholesale Price = $244.00

CengageNOW™, 1 term (6 months) Instant Access  (ISBN-10: 113349630X | ISBN-13: 9781133496304)

CengageNOW helps you study in less time to earn the grade you want NOW. This easy-to-use online resource creates a personalized study plan that identifies gaps in your learning and tailors interactive and multimedia learning tools, including e-lectures, flashcards, and PowerPoint® slides, to your specific learning style. Four interactive maps--with corresponding quizzes and activities--bring lessons in geography to life while providing additional learning on various global business topics.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

MindTap® Management, 1 term (6 months) Instant Access for Peng’s Global Business  (ISBN-10: 128551405X | ISBN-13: 9781285514055)

MindTap™ Management for Peng’s Global Business, 3rd Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from flashcards to note taking -- you’ll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

LMS Integrated for MindTap® Management, 1 term (6 months) Instant Access  (ISBN-10: 1285588118 | ISBN-13: 9781285588117)

This access code will provide you with seamless access to your MindTap™ Management resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

Flash Cards, 1 term (6 months) Instant Access  (ISBN-10: 1305209990 | ISBN-13: 9781305209992)

List Price = $4.00  | College Bookstore Wholesale Price = $4.00

Global Economic Watch GEC Resource Center Printed Access Card  (ISBN-10: 1439040753 | ISBN-13: 9781439040751)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides you with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.

List Price = $30.00  | College Bookstore Wholesale Price = $22.50

Global Economic Crisis Online Instant Access Code  (ISBN-10: 1439040745 | ISBN-13: 9781439040744)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides you with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.

List Price = $30.00  | CengageBrain Price = $30.00  | College Bookstore Wholesale Price = $30.00

Quizzing, 1 term (6 months) Instant Access  (ISBN-10: 1305207319 | ISBN-13: 9781305207318)

List Price = $6.00  | College Bookstore Wholesale Price = $6.00

Quizzing with Flash Cards, 1 term (6 months) Instant Access  (ISBN-10: 1305204751 | ISBN-13: 9781305204751)

List Price = $6.00  | College Bookstore Wholesale Price = $6.00

Meet the Author

Author Bio

Mike Peng

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters' The World's Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.