Higher Education

Business Communication: In Person, In Print, Online, 9th Edition

  • Amy Newman Cornell University
  • ISBN-10: 1285187040  |  ISBN-13: 9781285187044
  • 560 Pages
  • Previous Editions: 2013, 2009, 2006
  • © 2015 | Published
  • College Bookstore Wholesale Price = $252.00
  • Newer Edition Available

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About

Overview

BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today's social media and other communication technologies. Building on core written and oral communication skills, the ninth edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students learn how to create PowerPoint® decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.

Features and Benefits

  • Aplia™: The ninth edition offers faculty the chance to use this online interactive tool that ensures students review fundamental grammar and mechanics and understand key concepts. Aplia™ improves learning by increasing student effort and engagement without requiring more work from you. Learn more at www.aplia.com/bcomm. Aplia™ also offers a grammar and mechanics primer called Aplia's Preparing for Business Communication.
  • Write Experience: Write Experience allows you to help students write effectively without adding to your workload. Write Experience uses artificial intelligence to score student writing instantly and accurately. It also provides students with detailed revision goals and feedback on their writing to help them improve written communication and critical-thinking skills. www.cengage.com/writeexperience.
  • Thoroughly Updated Coverage of Communication Technology: The author has thoroughly integrated coverage of today's social media and other communication technologies. Building on core written and oral communication skills, the ninth edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students will learn how to create PowerPoint® decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
  • Improved Readability and Engaging Presentation: To improve readability, comprehension, and learning outcomes, the author assessed the readability of every chapter and redesigned text-heavy areas. The natural business writing style is engaging and easy to read. Many key concepts are presented in visually enticing and easy-to-read formats, such as bulleted lists, colorful graphics, and tables.
  • Real-World Examples: Interesting current examples are sprinkled liberally throughout each chapter to provide relevance and stimulate interest. In addition, chapter openers include stories from today's mass media.
  • An Instructor Blog: You can make your course more relevant and engaging by covering topics during class or assigning homework. The instructor blog (at www.bizcominthenews.com) offers relevant news stories related to each chapter topic. Updated at least three times a week, the blog describes a current news story, offers links for additional reading, and lists discussion questions and assignments.
  • Online Company Scenarios: Expanded end-of-chapter exercises include company scenarios that help students develop skills that will transfer to the workplace. For example, Writeaway Hotels encourages students to practice managing and writing email messages in a simulated environment. Aggresshop helps students apply principles of customer and internal communication in a retail environment. Bank on Me simulates a hiring cycle in which students participate in the recruitment and hiring process at a financial services company.
  • "Topics of Interest": These margin notes identify coverage of highly relevant business communication issues. The new topics of interest include communication technologies, international communication, and ethics in communication.
  • The Right Amount of Coverage: With a realistic approach about how communication occurs in organizations today, the text covers the most important business communication concepts in just enough detail. Topics that require more explanation are covered in depth, whereas simpler concepts are addressed clearly and efficiently.
  • Varied, Engaging Exercises: End-of-chapter exercises use a variety of communication media and offer many options for instructors--longer assignments and shorter in-class activities.
  • The 3Ps (Purpose, Process, Product) model helps students analyze a business situation, determine the specific communication strategies and steps required, and prepare the most effective business communication format to address the situation. Solutions to the end-of-chapter exercises and the 3Ps are offered in the Instructor's Manual.
  • Interesting Model Documents: Examples of each major writing task help students learn the many types of writing in print and online. Models provide marginal callouts with detailed writing instructions.
  • Comprehensive Instructor Resources: Several tools ease lecture preparation and offer dynamic ideas to help you prepare lively lectures. Multimedia PowerPoint® slides summarize chapter concepts and include videos that demonstrate chapter concepts in an entertaining format. The comprehensive Instructor's Manual offers solutions to exercises and chapter overviews as well as to lecture and discussion notes. The test bank contains a variety of test questions, including multiple-choice, short-answer, true-false, and writing activities.

Table of Contents

Part I: FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Understanding Business Communication.
2. Team and Intercultural Communication.
3. Interpersonal Communication Skills.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. The Writing Process.
5. Revising Your Writing.
Part III: WRITTEN MESSAGES.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part IV: REPORT WRITING.
9. Planning the Report and Managing Data.
10. Writing the Report.
Part V: ORAL AND EMPLOYMENT COMMUNICATION.
11. Oral Presentations.
12. Employment Communication.
Reference Manual A: Language Arts Basics.
Reference Manual B: Formatting Business Documents.
Reference Manual C: Common Types of Business Reports.
Reference Manual D: Glossary.

What's New

  • NEW! MindTap™ is a personal learning experience that combines all of your digital assets--readings, multimedia, activities, and assessments--into a singular learning path to improve student outcomes. MindTap™ offers complimentary web-apps known as MindApps. MindApps range from ReadSpeaker (which reads the text aloud to students) to Kaltura (allowing you to insert your own video and audio into your curriculum) to ConnectYard (allowing you to create digital "yards" through social media--all without "friending" your students). www.cengage.com/mindtap.
  • BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E has been completely updated with current examples of business communication in the news, 75 percent new chapter introductions, 75 percent new 3Ps in Action and 3Ps in Practice features to link with new chapter introductions, 15 percent new end-of-chapter exercises, and Write Experience incorporated into relevant end-of-chapter exercises. New content also includes the following:
  • Updated communication research from contemporary sources includes new information on social media in business, updated information about intranets and wikis, the use of instant messaging, and infographics.
  • Revised communication model is more strategic and less linear, incorporating the complexity of communication--organizational culture, legal considerations, and ethics--and is more consistent with terms used throughout the text.
  • Completely revised content about bad-news messages adds depth around organizational context and audience analysis and describes a continuum approach rather than the indirect/direct dichotomy.
  • Updated graphics include a new design to improve readability.
  • Streamlined coverage eliminates redundancy and allows for new content and examples of corporate messages, Requests for Proposals, suggestions for managing the back channel during a presentation, online and graphical résumés, and expanded advice for students on how to manage their online reputations.

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  • Loose Leaf Edition

    ISBN-10: 1305081420 | ISBN-13: 9781305081420

    List Price = $213.95  | CengageBrain Price = $213.95  | College Bookstore Wholesale Price = $160.50

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Bundle: Text + MindTap® Business Communication Printed Access Card

ISBN-10: 1305360931  | ISBN-13: 9781305360938

List Price = $348.95  | College Bookstore Wholesale Price = $262.00

This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • MindTap® Business Communication, 1 term (6 months) Printed Access Card
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Bundle: Text + CourseMate Printed Access Card

ISBN-10:  1305382870  | ISBN-13:  9781305382879

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  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • CourseMate, 1 term (6 months) Printed Access Card
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Bundle: Text + Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10:  1305434366  | ISBN-13:  9781305434363

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This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
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ePack: Printed Text + MindTap® Business Communication Instant Access

ISBN-10:  1305614100  | ISBN-13:  9781305614109

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This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • MindTap® Business Communication, 1 term (6 months) Instant Access for Newman's Business Communication: In Person, In Print, Online
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ePack: Printed Text + CourseMate Instant Access

ISBN-10:  1305614887  | ISBN-13:  9781305614888

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This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • CourseMate, 1 term (6 months) Instant Access
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ePack: Printed Text + Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access

ISBN-10:  1305615719  | ISBN-13:  9781305615717

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This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
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ePack: Custom Business Communication: In Person, In Print, Online + Custom ePin Moodle Cartridge with Mindlink Aplia and Write Experience for MBA Primer 180 days

ISBN-10:  1305521021 | ISBN-13:  9781305521025

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  • Business Communication: In Person, In Print, Online
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  • Custom ePin Moodle Cartridge with Mindlink Aplia and Write Experience for MBA Primer 180 days
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Supplements

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Instructor Supplements

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1305089251 | ISBN-13: 9781305089259)

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285777980 | ISBN-13: 9781285777986)

Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes an integrated eBook and interactive teaching and learning tools, including quizzes, PowerPoint® review, learning objectives, flashcards, videos, cases, proofreader marks, simulations, and access to the bizcominthenews blog. CourseMate also features the Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course.

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Cengage Learning's Write Experience is a technology product that allows you to assess written communication skills without adding to your workload. Instructors in all areas have told us that students must be able to write effectively in order to communicate and think critically. Through an exclusive partnership with a technology company, Cengage Learning's Write Experience allows you to do just that! This new product utilizes artificial intelligence not only to score student writing instantly and accurately but also to provide students with detailed revision goals and feedback on their writing to help them improve. Write Experience is the first product designed and created specifically for the higher-education market through an exclusive agreement with McCann Associates and powered by e-Write IntelliMetric Within™. IntelliMetric is the gold standard for automated scoring of writing and is used to score the Graduate Management Admissions Test® (GMAT®) analytical writing assessment. Better Writing. Better Outcomes. Write Experience. Visit www.cengage.com/writeexperience to learn more.

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MindTap® Business Communication, 1 term (6 months) Instant Access for Newman's Business Communication: In Person, In Print, Online  (ISBN-10: 1285777875 | ISBN-13: 9781285777870)

MindTap™ represents a new approach to a highly personalized online learning platform. A fully online learning solution, MindTap™ combines all of a student's learning tools--readings, multimedia, activities, and assessments--into a singular Learning Path that guides the student through the curriculum. You personalize the experience by customizing the presentation of these learning tools to your students--even seamlessly introducing you own content into the Learning Path via "apps" that integrate into the MindTap™ platform. In addition, MindTap™ provides interoperability with major Learning Management Systems (LMSs) via support for open industry standards and fosters partnerships with third-party educational application providers to provide a highly collaborative, engaging, and personalized learning experience.

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LMS Integrated for Aplia™, 1 term Instant Access  (ISBN-10: 1305097157 | ISBN-13: 9781305097155)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

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CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285777980 | ISBN-13: 9781285777986)

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Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285777905 | ISBN-13: 9781285777900)

This code gives you access to both Aplia™ and Write Experience.

List Price = $106.00  | CengageBrain Price = $106.00  | College Bookstore Wholesale Price = $106.00

Aplia™, 1 term Instant Access  (ISBN-10: 1285777956 | ISBN-13: 9781285777955)

Aplia™ is an online interactive learning solution that helps you improve comprehension--and your grade--by integrating a variety of mediums and tools such as multimedia, tutorials, and an eBook. Founded by a professor to enhance his own courses, Aplia™ provides automatically graded assignments with immediate detailed explanations on every question and interactive tools to illustrate concepts. More than 2 million students like you have used Aplia™ at over 1,800 institutions.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

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MindTap® Business Communication, 1 term (6 months) Instant Access for Newman's Business Communication: In Person, In Print, Online  (ISBN-10: 1285777875 | ISBN-13: 9781285777870)

MindTap™ Business Communication for Newman's Business Communication: In Person, In Print, Online, 9th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. The MindTap Reader offers animated figures that replace or enhance exhibits found in the printed textbook, helping you visualize processes and understand the steps necessary in creating business documents. You'll also see examples of what not to do in business communication. Through these resources and an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage. In addition, your instructor may assign essays and have them automatically scored by Write Experience, which is available as a MindTap app. Write Experience helps you improve your writing by evaluating your answers to a select set of writing assignments for voice, style, format, and originality.

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LMS Integrated for MindTap® Business Communication, 1 term (6 months) Instant Access  (ISBN-10: 1305097122 | ISBN-13: 9781305097124)

This access code will provide you with seamless access to your MindTap™ Business Communication resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

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Meet the Author

Author Bio

Amy Newman

Amy Newman specializes in business communication at the Cornell University School of Hotel Administration. As a senior lecturer, she teaches two required communication courses: a freshman business writing and oral communication class and an upper-level persuasive communication class. Newman also teaches a graduate-level management communication course and an elective, Corporate Communication, which focuses on communication strategy, crisis communication, and social media. Newman served an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies, such as Canon, Reuters, Scholastic, and MCI. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services, and entertainment companies. A graduate of Cornell University and Milano, Newman is author of several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. She has developed several multimedia company scenarios to accompany the book, has created an interactive tool for managing speech anxiety, and maintains a blog: BizComInTheNews.com.