Higher Education

The Social Media Business Equation, 1st Edition

  • Eve Mayer Orsburn
  • ISBN-10: 1435459865  |  ISBN-13: 9781435459861
  • 208 Pages
  • © 2012 | Published
  • College Bookstore Wholesale Price = $12.75
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

Facebook®, Twitter, LinkedIn®, and YouTube™ have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry. Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation™ -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.

Additional Product Information

Features and Benefits

  • CONCISELY WRITTEN, PRACTICAL APPROACH FOCUSES ON ACTIONABLE ITEMS. Rather than taking a technical approach, this book presents practical, useful insights and proven successful techniques that readers can immediately apply.
  • APPROACH APPEALS TO READERS AT ALL LEVELS OF EXPERTISE. Author Eve Orsburn has crafted an approach that engages those who only understand the technology as well as the more mature business person who only understands the business aspect of marketing.
  • AUTHOR’S EXCLUSIVE SOCIAL MEDIA EQUATION™ OFFERS PROVEN INSIGHTS FOR SIGNIFICANT RETURNS ON INVESTMENT. The author’s unique Social Media Equation™ enables you to clearly demonstrate how to unlock exponential growth in today’s organizations using social media. An entire chapter details the Social Media Equation, demonstrating how this broad approach stands apart.
  • STEP-BY-STEP EXAMPLES DEMONSTRATE HOW TO IMPLEMENT PROVEN METHODOLOGY. Clear, meaningful examples throughout the book demonstrate the author’s proven concepts in action and guide readers through implementing strategies and building on the book’s unique methodology.
  • CASE STUDIES EXAMINE HOW A VARIETY OF WELL-KNOWN ORGANIZATIONS MAXIMIZE SOCIAL MEDIA. Readers take an intriguing look at familiar organizations and brands using social media, such as General Motors, Mayo Clinic, Anheuser-Busch, and Lane Bryant. Case studies also review real results at other small, medium and large companies. Corresponding live links keep information as up-to-date and relevant as possible.
  • EASY-TO-FOLLOW PROCESSES EMPHASIZE IMPORTANCE OF SOCIAL MEDIA IN MARKETING. The book’s clear presentation provides early emphasis on the growing importance of social media today to help readers fully understand the impact of social media on marketing results today.

Table of Contents

Introduction.
1. Why You Need Social Media.
2. 5 Step Plan to Positive ROI through Social Media.
3. Shut Up and Listen!
4. Why Opposites Attract.
5. One Ball Is Not Enough to Juggle.
6. The Social Media Equation.
7. The ROI of Social Media.
8. Conclusion.
Index.

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

90 Days to Success Marketing and Advertising Your Small Business  (ISBN-10: 1435458281 | ISBN-13: 9781435458284)

Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL Business is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. With this book and some common sense, you’ll be able to make marketing decisions that can help your business weather the tough times and grow to new heights.

List Price = $19.99  | CengageBrain Price = $19.99  | College Bookstore Wholesale Price = $15.00

Student Supplements

90 Days to Success Marketing and Advertising Your Small Business  (ISBN-10: 1435458281 | ISBN-13: 9781435458284)

Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL Business is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. With this book and some common sense, you’ll be able to make marketing decisions that can help your business weather the tough times and grow to new heights.

List Price = $19.99  | CengageBrain Price = $19.99  | College Bookstore Wholesale Price = $15.00

Meet the Author

Author Bio

Eve Mayer Orsburn

Eve Mayer Orsburn is CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training, and outsourced social media needs. Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Ms. Orsburn has been featured on CNN Radio, CIO.com and the Dallas Morning News. She frequently addresses professional groups specifically on the Social Media Equation™, which is her proven system for how organizations must engage in social media to generate a positive Return On Investment (ROI). Ms. Orbsurn also hosts the weekly radio show, "Social Media for the CEO," which airs live every Friday at 10 a.m. (Central Time) at www.SM4CEO.com. She shares practical advice that business people at all levels of expertise can follow with an online network of more than 60,000 fans, followers, and connections every day. Ms. Orsburn is one of the most sought-after authorities on social media with expertise that encompasses business-to-business (B2B), business-to-consumer (B2C), and non-profit. Although Ms. Orsburn has contributed to other publications, this is her first full-length book on social media.