Higher Education

Principles of Internet Marketing: New Tools and Methods for Web Developers, 1st Edition

  • Jason Miletsky
  • ISBN-10: 1423903196  |  ISBN-13: 9781423903192
  • 644 Pages
  • © 2010 | Published
  • College Bookstore Wholesale Price = $137.25
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PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

Features and Benefits

  • Interviews featuring high-profile individuals (such as Ward Cunningham, and Konstantin Guericke, of LinkedIn) discussing industry-related topics.
  • Screen shots demonstrating different types of Web marketing from numerous companies and organizations.
  • Tables and statistics illustrating how the Web has changed and continues to change at a rapid pace.
  • Key Terms with definitions at the end of each chapter.
  • Review Questions and Projects to assess one's retention of the concepts and gain some hands-on practice on the Web.

Table of Contents

1. An Overview Of The Web.
2. Types Of Web Sites.
3. Social Media And Social Networking Sites.
4. Blogging.
5. Web-Based Video.
6. Wikis, Rss, Mash-Ups And Virtual Worlds.
7. Understanding The Brand.
8. Planning And Developing The Site.
9. E-Commerce Sites.
10. Programs And Languages.
11. Driving Traffic: Marketing Strategies.
12: Capturing And Keeping And Audience.
13: Traffic Analysis And Measuring For Success.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor Resource CD-ROM  (ISBN-10: 142390320X | ISBN-13: 9781423903208)

Meet the Author

Author Bio

Jason Miletsky

Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.