Higher Education

Video Basics, 6th Edition

  • Herbert Zettl San Francisco State University (Emeritus)
  • ISBN-10: 0495569437  |  ISBN-13: 9780495569435
  • 448 Pages
  • Previous Editions: 2007, 2004, 2001
  • © 2010 | Published
  • College Bookstore Wholesale Price = $200.75
  • Newer Edition Available
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About

Overview

Herbert Zettl draws on his expertise and field experience to bring you the sixth edition of VIDEO BASICS, a handiest and most authoritative, current, and technically accurate student guide to video production available. Meeting the need for a briefer book, this text distills comprehensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework leads students from the idea (what to create) to the image (how to create) on video. Contrary to the previous editions of VIDEO BASICS, which reflected the transition from analog to digital technology, VIDEO BASICS, 6th Edition, acknowledges that digital video is a firmly established medium. References to analog are made only to help explain the digital process or the analog equipment that is still in use.

Features and Benefits

  • Herb Zettl draws from his expertise as an Emmy award-winning producer, director, and innovator in the field of television and video production to bring students the most technically accurate, current, and authoritative text for the Video or Television Production course. The text is streamlined so that its content can be taught in a single semester.
  • The term "video" is used throughout the text (as a more inclusive term than "television") to encompass today's productions for non-broadcast purposes, without distinguishing commercial from non-commercial productions or highly artistic creations from standard programming.
  • The text emphasizes the convergence of field and studio production, provides a more practical introduction to the video industry by covering new issues such as budgeting and scheduling as well as creativity and storytelling, and presents the production process within a simplified framework.
  • The emphasis on aesthetics, extensively featured throughout the text, helps students understand the "why" as well as the "how" of achieving high-quality video and audio effects.
  • Providing constant visual support to the concepts and applications, the text features more than 250 photos and diagrams updated to include the latest technology. Script samples in a variety of formats, as well as scripts that have been marked up by a director, expose students to this essential step in production.
  • Exercises based on the award-winning Zettl's VIDEOLAB 3.0 DVD-ROM are integrated within the text. Using demonstrations and guided practice to teach students the basics of the video production process, the program illustrates basic concepts that are explained in the text (linked via an icon in the margin) and can be used as preparation for lecture or lab sessions.

Table of Contents

Part I: PRODUCTION: PROCESSES AND PEOPLE.
1. Production Process.
2. Production Team: Who Does What When?
Part II: IMAGE CREATION: DIGITAL VIDEO AND CAMERA.
3. Image Formation and Digital Video.
4. Video Camera.
5. Operating the Camera.
6. Looking Through the Viewfinder.
Part III: IMAGE CREATION: SOUND, LIGHT, GRAPHICS, AND EFFECTS.
7. Audio and Sound Control.
8. Light, Color, and Lighting.
9. Graphics and Effects.
Part IV: IMAGE CONTROL: SWITCHING, RECORDING, AND EDITING.
10. Switcher and Switching.
11. Video Recording.
12. Postproduction: Linear and Nonlinear Editing.
13. Editing Principles.
Part V: PRODUCTION ENVIRONMENT: STUDIO, FIELD, POSTPRODUCTION, AND SYNTHETIC.
14. Production Environment: Studio.
15. Production Environment: Field, Postproduction, and Synthetic.
Part VI: PRODUCTION CONTROL: TALENT AND DIRECTING.
16. Talent, Clothing, and Makeup.
17. Putting It All Together: Directing.
Epilogue.
Glossary.

What's New

  • Contrary to the previous editions of VIDEO BASICS, which reflected the transition from analog to digital technology, VIDEO BASICS, 6th Edition, acknowledges that digital video is now an established medium. References to analog are made only to help explain the digital process or the analog equipment that is still in use.
  • All chapters of this edition have been updated and streamlined and the concepts clarified. To explain some of the often-puzzling terminology of digital television and the various scanning systems, Chapter 3 explores the major differences between the scanning, sampling, and compression standards of digital television (DTV), high-definition video (HDV), and high-definition television (HDTV).
  • To provide students with practical real-world information, Chapter 12 emphasizes nonlinear recording procedures and postproduction procedures over linear editing.
  • A fully updated art and photo program includes new and revised diagrams and photos of the latest equipment and new locations. For example, analog and digital signals as well as the sampling process are illustrated with new graphics in Chapter 3 and sound waveforms are explained and illustrated in Chapter 7.
  • Updated discussions and illustrations of the latest technologies and innovations, including tapeless cameras, new field units, digital audio equipment, and the latest lighting instruments (such as LED lights), are discussed in Chapter 8. Compositional needs for the various aspect ratios are covered in Chapters 6 and 9.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + VideoLab 3.0, Revised

ISBN-10: 0495776076  | ISBN-13: 9780495776079

List Price = $262.95  | College Bookstore Wholesale Price = $195.00

This Bundle Includes:

  • Video Basics
    List Price = $266.95  | CengageBrain Price = $266.95  | College Bookstore Wholesale Price = $200.75
  • VideoLab 3.0, Revised
    List Price = $354.95  | College Bookstore Wholesale Price = $266.75


Bundle: Video Basics, 6th + VideoLab 4.0

ISBN-10:  1111983275 | ISBN-13:  9781111983277

List Price = $286.95  | CengageBrain Price = $286.95  | College Bookstore Wholesale Price = $215.75

This Bundle Includes:

  • Video Basics
    List Price = $266.95  | CengageBrain Price = $266.95  | College Bookstore Wholesale Price = $200.75
  • VideoLab 4.0
    List Price = $231.95  | CengageBrain Price = $231.95  | College Bookstore Wholesale Price = $174.50


Efficacy and Outcomes

Reviews

"Video Basics is written at a level that works for students and the organization and graphic material that goes with the text is superior."

— Cara Schollenberger, Bucks County Community College

"Great organization and coverage of essential topics in a very practical way. This works great for me in teaching interdisciplinary video courses, TV production, and general video courses."

— Gregory Steel, Indiana University Kokomo

"Greatest strengths are clear layout of text, pictures and graphics; clear explanation of production skills and concepts; good mix of technical skills necessary to production with conceptual skills necessary for a wider view of purpose. Also, accompanying DVD is an excellent resource that has gotten better with each revision."

— Douglas Pastel, Bunker Hill Community College

"The book is well organized and contains information which would make it easy for virtually anyone, anywhere to teach these skills. Perhaps the single thing which I like the most is the CD-ROM. This fall I plan to integrate it to a much greater extent than I previously have, with particular emphasis on the self-paced tutorials and on-line quizzes."

— Dr. Peter R. Gershon, Hofstra University's School of Communication

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

VideoLab 4.0  (ISBN-10: 1111348901 | ISBN-13: 9781111348908)

Zettl's VideoLab 4.0 is the fully updated, award-winning DVD-ROM that brings a virtual video production studio right to your students' computer! This stand-alone, interactive DVD-ROM uses demonstrations and guided practice to teach students the basics of the video production process. It establishes a scenario in which the student plays the role of a video intern, getting hands-on video production experience that introduces them to the principles of camera, lighting, audio, switching, editing and the video production process. Zettl's VideoLab 4.0 now features Advanced Labs, challenging exercises designed to improve students' ability with the equipment and concepts introduced in the regular modules. This virtual lab can be used with any of Herb Zettl's books, with other television texts, or with no book at all. Unlike any available book, Zettl's VideoLab 4.0 gives students an opportunity to see, hear, and practice the skills being taught in accurately simulated studio and field environments.

List Price = $231.95  | CengageBrain Price = $231.95  | College Bookstore Wholesale Price = $174.50

Student Supplements

VideoLab 4.0  (ISBN-10: 1111348901 | ISBN-13: 9781111348908)

Zettl's VideoLab 4.0 gives you virtual hands-on practice and a proven shortcut from reading about production techniques to applying them in the studio and the field. Zettl's VideoLab 4.0 now features Advanced Labs, challenging exercises designed to improve your ability with the equipment and concepts introduced in the regular modules.

List Price = $231.95  | CengageBrain Price = $231.95  | College Bookstore Wholesale Price = $174.50

Meet the Author

Author Bio

Herbert Zettl

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU), where he led the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, Zettl was elected to the prestigious Silver Circle of the National Academy of Television Arts and Sciences, Northern California Chapter. He is also a member of the Broadcast Legends of the NATAS Northern California Chapter. Lecturing extensively at universities and professional broadcast institutions both in the United States and abroad, Zettl has presented key papers at a variety of national and international communication conventions. He is the author of VIDEO BASICS, TELEVISION PRODUCTION HANDBOOK and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide, and he also developed an interactive DVD-ROM -- Zettl's VideoLab 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.