Higher Education

11 Essentials of Effective Writing, 1st Edition

  • Ann Marie Radaskiewicz McNeely Western Piedmont Community College
  • ISBN-10: 1285092759  |  ISBN-13: 9781285092751
  • 320 Pages
  • © 2014 | Published
  • College Bookstore Wholesale Price = $45.25
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11 ESSENTIALS OF EFFECTIVE WRITING is organized around the eleven characteristics of quality writing, which include clear subject, audience, and purpose; vivid language; complete paragraphs; clear organization; and more. The integration of the writing process and extensive exercises provide students with the foundation they need to be successful writers in their academic, personal, and professional lives. Clear, succinct explanations and a variety of visuals and examples help students easily remember the eleven essential qualities of writing as they learn to apply them to their own writing. Each chapter features a checklist so students can evaluate their writing for successful use of one of the eleven qualities and suggested activities designed to specifically highlight academic, professional, and personal applications. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.

Features and Benefits

  • Integration of the writing process in each chapter draws a clear connection between the eleven essentials and prewriting, writing, and revising.
  • Extensive practice opportunities for students to apply the eleven traits to writing exercise and to evaluate their own writing as part of the writing process.
  • InfoTrac® Student Collections are specialized databases expertly drawn from the Gale Academic One library. Each InfoTrac® Student Collection enhances the student learning experience in the specific course area related to the product. These specialized databases allow access to hundreds of scholarly and popular publications - all reliable sources - including journals, encyclopedias, and academic reports. Learn more and access at: http://gocengage.com/infotrac.

Table of Contents

Introduction: The Writing Process.
Improving Your Writing Skills. The Three Steps of the Writing Process. Step #1: Prewriting. Step #2: Writing a Draft. Step #3: Rewriting and Editing.
1. Essential #1: Clear Subject, Audience, and Purpose.
Subject. Audience. Purpose. Prewriting for a Clear Subject, Audience, and Purpose. Writing for a Clear Subject, Audience, and Purpose. Rewriting for a Clear Subject, Audience, and Purpose.
2. Essential #2: Conventional Form and Features
Paragraph Form. Form for Essays and Multi-Paragraph Documents. Guidelines for Document Format. Prewriting for Document Format. Writing for Document Format. Rewriting for Document Format.
3. Essential #3: Four Rules for Clear Sentences.
Prewriting for Clear Sentences. Writing Clear Sentences. Rule #1: Use Strong Verbs. Rule #2: Avoid Wordiness. Rule #3: Vary Sentence Types and Length. Rewriting and Editing for Clear Sentences. Rule #4: Adhere to Rules for Grammar, Punctuation, and Spelling.
4. Essential #4: Vivid Language.
Prewriting for Vivid Language. Writing Sentences with Vivid Language. Details. Descriptive Adjectives. Strong Verbs. Figures of Speech. Precise Word Choices. Rewriting for Vivid Language.
5. Essential #5: Complete Paragraphs.
Anticipating Readers' Questions. Prewriting for Complete Paragraphs. Writing Complete Paragraphs. General and Specific Words and Sentences. Types of Details. Information from Research. Transition Words and Phrases. Rewriting For Complete Paragraphs.
6. Essential #6: Coherent Paragraphs.
Methods of Development and Transitions. Narration. Description. Illustration. Process. Comparison. Cause and Effect. Division. Classification. Argument. Prewriting for Methods of Development and Transitions. Choosing a Method. Combining Methods. Writing Using Methods of Development and Transitions. Rewriting for Methods of Development and Transitions.
7. Essential #7: Cohesive Paragraphs.
Paragraphs that Digress. Paragraphs that Ramble. Avoiding Paragraphs that Digress or Ramble. Prewriting for Cohesive Paragraphs. Writing Cohesive Paragraphs. Rewriting for Cohesive Paragraphs.
8. Essential #8: Clear Organization in Essays and Multi-Paragraph Compositions
Prewriting to Organize Ideas. The Thesis Statement. Discovering Logical Units for Ideas. Choosing Natural or Logical Organization. Methods of Development. Outlining. Writing to Organize Ideas. Make Connections to the Thesis Statement. Link Paragraphs. Use Organizational Markers. Rewriting to Organize Ideas.
9. Prewriting for Effective Opening Paragraphs.
Purposes of the Opening. State Thesis. Give Background Information. Interest the Reader. Techniques for Writing Interesting Openings. Tell a story. Ask Questions. Connect to Readers' Goals or Needs. Begin with a Quotation. Given an Example. Explain the General Topic and Narrow to a Specific Point. Surprise or Shock the Reader. Combine the Methods. Rewriting for Interesting Openings.
10. Essential #10: Effective Closings.
Prewriting for Effective Closings. Techniques for Writing Effective Closings. Describe Effects or Consequences. Make Predictions. Recommend an Action. Complete a Circle. Ask Questions. Rewriting for Effective Closings.
11. Essential#11: Sensitivity and Tact.
Prewriting to Match Your Points to Your Reader. Writing with Sensitivity and Tact. Make Concessions. Avoid Offending or Insulting Readers. Rewriting to Improve Sensitivity and Tact.

What's New

  • Chapter organization is broken down into eleven essential characteristics that all writing shares and students are certain to remember: Clear Subject, Audience, and Purpose, Conventional Form and Features, Four Rules for Clear Sentences, Vivid Language, Complete Paragraphs, Coherent Paragraphs, Cohesive Paragraphs, Clear Organization in Essays and Other Multi-Paragraph Compositions, Interesting Openings, Effective Closings, and Sensitivity and Tact.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Aplia™, 1 term Printed Access Card

ISBN-10: 1285999436 | ISBN-13: 9781285999432

List Price = $92.95  | CengageBrain Price = $92.95  | College Bookstore Wholesale Price = $70.00

This Bundle Includes:

  • 11 Essentials of Effective Writing
    List Price = $59.95  | CengageBrain Price = $59.95  | College Bookstore Wholesale Price = $45.25
  • Aplia™, 1 term Printed Access Card
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Efficacy and Outcomes


"I am simply in love with the simplicity of this text."

— Shelley Palmer, Rowan-Cabarrus Community College

"[11 Essentials of Effective Writing] allows me to continue to emphasize the importance of the writing process in each chapter. Students often need this reinforcement as the semester goes along, helping them remember that everything done in a writing class connects to everything else! This integration will help students see that we don't read a chapter and then forget it, but rather we apply what we've learned in early chapters to later ones"

— Jackie Atkins, Penn State University – Dubois


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Manual with Test Bank  (ISBN-10: 1285177495 | ISBN-13: 9781285177496)

Streamline and maximize the effectiveness of your course preparation with this Instructor's Manual written by Ann Marie McNeely.

Student Supplements

Aplia™, 1 term Instant Access  (ISBN-10: 1285836707 | ISBN-13: 9781285836706)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for 11 ESSENTIALS OF EFFECTIVE WRITING, 1st Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. Aplia has already helped more than a million students succeed in college classes.

List Price = $80.00  | CengageBrain Price = $80.00  | College Bookstore Wholesale Price = $80.00

Meet the Author

Author Bio

Ann Marie Radaskiewicz McNeely

Ann Marie McNeely serves as Dean of the Developmental Education Division of Western Piedmont Community College in Morganton, North Carolina, where she teaches developmental writing and study skills courses. She has also worked as a freelance writer and editor in textbook publishing since 2000. Ann Marie has a BA and an MA, both in English, from the University of Central Florida. In addition, she earned her Developmental Education Specialist certification from the Kellogg Institute at Appalachian State University. Her passion is helping students develop the attitudes, knowledge, and skills they need to achieve their personal, academic, and professional goals. She loves to read, travel, learn, and spend time with her husband and children.