Higher Education

Global Strategy, 2nd Edition

  • Mike W. Peng University of Texas at Dallas
  • ISBN-10: 0324590997  |  ISBN-13: 9780324590999
  • 560 Pages
  • Previous Editions: 2006
  • © 2009 | Published
  • College Bookstore Wholesale Price = $243.00
  • Newer Edition Available
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GLOBAL STRATEGY is the first textbook of it's kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGY, Second Edition, offers several new perspectives. These include a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?

Features and Benefits

  • Mike Peng wants students to recognize that business is not a static institution but a dynamic, evolving entity. He includes two or three key debates at the end of each chapter, revealing that these concepts are not set in stone and motivating students to ask thoughtful questions.
  • The Savvy Strategist sections at the end of each chapter explain how concepts can and will be applied in business situations.
  • Ethical challenges are presented in the sidebars and cases, and ethics-based questions appear in the discussion questions, encouraging students to consider the ethical issues involved in business today.

Table of Contents

1. Strategy Around the Globe.
2. Industry Competition.
3. Resources and Capabilities.
4. Institutions, Cultures, and Ethics.
5. Foreign Market Entries.
6. The Entrepreneurial Firm.
7. Strategic Alliances and Networks.
8. Global Competitive Dynamics.
9. Diversifications and Acquisitions.
10. Multinational Strategies, Structures, and Learning.
11. Corporate Governance.
12. Corporate Social Responsibility.
Integrative Cases.
AGRANA: From a Local Supplier to a Global Player.
Bookoff, Amazon, and the Japanese Bookselling Industry.
Mattel and the Toy Recalls.
Not a Toy Problem: How Chinese Toymakers Respond to Recalls.
Unilever's Fair & Lovely Whitening Cream: Doing Well But Not Doing Good.
Competition in the Chinese Automobile Industry.
Pizza Patron Eyes Mexico.
Pearl River Piano Group's International Strategy.
Is A Diamond (Cartel) Forever?
Sunflower Company: Adapting to Changing Market Conditions.
Corporate Strategy at Cardinal Health.
3i Group's Private Equity Investment in China's Little Sheep.
Have You Offset Your Own Carbon Emissions?
Building a Better Rat Trap for the Irula in Rural India.

What's New

  • The Strategy in Action sidebars, as well as the opening and closing cases, have been completely updated for this edition, providing up-to-the-minute, real-world examples of the material presented in the book.
  • New to this edition are eight integrative cases; six other integrative cases have been updated.
  • An updated and expanded selection of videos from 50Lessons.com is included with this second edition of GLOBAL STRATEGY. A selection of videos relate directly to chapter concepts and bring the latest global business challenges from all over the world into your course through the voices of today's global business leaders. In the form of short and powerful videos, these videos capture leaders' most important learning experiences as they share their real-world business acumen.

Efficacy and Outcomes


"There is nothing else like this text. The other books available either need lots of international supplementation or (in the case of the global/international business texts) they are really international management books and not strategy books. This book is definitely needed for Global Strategy classes."

— David Ahlstrom, Chinese University, Hong Kong

"I would not hesitate to adopt this text for MBA candidates, as it is replete with relevant, illustrative and current examples and case studies."

— M. D. Giambattista, University of Washington

"I really like the idea of concentrating on different regions, such as China/Asia, Central and Eastern Europe, Latin America and Africa, rather than the Triad. I am also impressed with the objective of presenting a globally centered perspective rather than the U.S.-centered point-of-view of many texts on the market."

— Jude Rathburn, University of Wisconsin

"This text challenges students to critically reflect about the basic institutions and ethics that capitalism--and thus business behavior--is built upon. Too many texts take basic principles as a given and reduce business classes to teaching students how to make the most money. However, if universities wish to teach business, they have to provide more then recipes. Peng helps them accomplish this. Chapter 12, Strategizing with Corporate Social Responsibility is a major innovation! I believe that confronting students already at early stages of their education with ethical issues affecting business will sensitize them to reflect over ethics throughout their education."

— Klaus Meyer, Copenhagen Business School

"The author has apparently taken great pains to make the writing interesting, clear, and easy to follow. I also like the supporting resources and citations. Mike Peng provides excellent coverage of the relevant literature, both in terms of scope and variety. Finally, I like the focus which represents an innovative and refreshing take on the field."

— John Kilpatrick, Idaho State University

"I think Mike Peng has done an exceptional job. The 'global' approach is very evident in that the text is not written in a we/they view seen in so many other texts. I also like the wide variety of examples provided and international cases. It is obvious to the reader that this text centers on case-based teaching, and, unlike other texts, the cases here are short enough to cover multiple examples in a single class session. Most all the cases are intimately connected with the chapter content. Also, the text seems to strike a balance of research and practical application. This text may also move one step closer to increasing the students' interest in research as well."

— William Ritchie, Florida Gulf Coast University

Meet the Author

Author Bio

Mike W. Peng

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.