Higher Education

21st Century Business: Intro to Business, 2nd Edition

  • Robert A Ristau
  • ISBN-10: 0538740663  |  ISBN-13: 9780538740661
  • 192 Pages
  • Previous Editions: 2001
  • © 2011 | Published
  • College Bookstore Wholesale Price = $34.00
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The 21ST CENTURY BUSINESS SERIES is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs. The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today's business world. The Introduction to Business Learner Guide covers today's most relevant business topics such as how business has been affected by the global economic crisis and recovery as well as global environmental issues. The roles of marketing and human resources management are also incorporated into this Learner Guide.

Table of Contents

Market Economies. Make Decisions. Healthy Economies. Participate in an Economy.
Business Activities. Business Ownership. Effective Marketing.
Small Business Management. Business Leadership. Human Resources Management.
International Business. Government in the U.S. Economy. Business Ethics and Social Responsibility.
Consumer Information. Consumer Decisions. Consumer Rights and Responsibilities.
Financial Institutions. Financial Services. Financial Planning. Credit Basics. Credit Costs and Laws.

What's New

  • NET Bookmarks – an engaging feature that provides chapter-related activities for students to complete using information found on the Internet.
  • Career information in each respective area including green industry jobs and areas that fall under the 16 Career Clusters.
  • Relevant information on working in a global business environment.
  • A Teamwork feature focusing on the importance of teamwork in today's business environment.
  • Information on technical innovation and how it affects the business world.
  • An Ethical Dilemma question at the end of each chapter assessment allowing students to figure out how to handle many situations that arise in today's business landscape.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource CD-ROM  (ISBN-10: 0538740698 | ISBN-13: 9780538740692)

Includes PowerPoints, Lesson Plans, and other valuable teaching tools.

ExamView®  (ISBN-10: 053874068X | ISBN-13: 9780538740685)

Create quizzes, study guides, and tests easily and quickly with ExamView – a computerized testing tool that allows you to create paper and online tests.

Annotated Instructor's Edition  (ISBN-10: 0538740671 | ISBN-13: 9780538740678)

Annotated Instructor's Edition provides helpful teaching information and answers to questions within the Student Edition in the margins of the book.

Meet the Author

Author Bio

Robert A Ristau

Robert A. Ristau was Professor of Business Education at Eastern Michigan University for 21 years and Dean of the College of Technology. He also served as the Executive Director of Michigan's Economic Education Council.