Higher Education

MindTap® Communication Studies, 1 term (6 months) Instant Access for Biagi's Media/Impact: An Introduction to Mass Media, 11th Edition

  • Shirley Biagi California State University, Sacramento
  • ISBN-10: 1285856368  |  ISBN-13: 9781285856360
  • © 2015 | Published
  • College Bookstore Wholesale Price = $78.00
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About

Overview

MindTap™ Communication Studies for Biagi's Media/Impact: An Introduction to Mass Media, 11th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap Communication Studies resources include Impact/Action videos that spark critical thinking and bring contemporary issues to life. Access to this product is valid for 6 months of usage. Impact/Action videos

Features and Benefits

  • Break course content down into movable objects to promote personalization, encourage interactivity and ensure student engagement.
  • Customize the course – from tools to text – and make adjustments ‘on the fly,’ making it possible to intertwine breaking news into their lessons and incorporate today’s teachable moments.
  • Bring interactivity into learning through the integration of multimedia assets (apps from Cengage Learning and other providers), numerous in-context exercises and supplements, student engagement will increase leading to better student outcomes.
  • Track students’ use, activities and comprehension in real-time, which provides opportunities for early intervention to influence progress and outcomes. Grades are visible and archived so students and instructors always have access to current standings in the class.
  • Assess knowledge throughout each section: after readings, in activities, homework, and quizzes.
  • Automatically grade of all homework and quizzes

Content and Assets

The MindTap Learning Path guides students through readings, multimedia, and activities designed to follow the learning taxonomy from basic knowledge and comprehension up to analysis and application. By hiding, rearranging, or adding your own content, you control what students see and when they see it and match the Learning Path to your course syllabus exactly.


Part I: THE MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Expanding Delivery.
4. Magazines: Targeting the Audience.
5. Recordings: Demanding Choices.
6. Radio: Riding the Wave.
7. Movies: Picturing the Future.
8. Television: Changing Channels.
9. Digital Media: Widening the Web.
Part II: SELLING THE MESSAGE.
10. Advertising: Motivating Customers.
11. Public Relations: Promoting Ideas.
Part III: CHANGING MESSAGES.
12. News and Information: Choosing Sources.
13. Society and Political Issues: Shaping the Arguments.
14. Law and Regulation: Rewriting the Rules.
15. Ethics: Placing Responsibility.
16. Global Media: Discovering New Markets.

What's New

  • Seamlessly delivery appropriate content and technology assets from a number of providers to students, as they need them.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Printed Access Card

    ISBN-10: 1285856376 | ISBN-13: 9781285856377

    List Price = $78.00  | College Bookstore Wholesale Price = $58.50

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + MindTap® Communication Studies, 1 term (6 months) Printed Access Card

ISBN-10: 1305927702  | ISBN-13: 9781305927704

List Price = $97.95  | College Bookstore Wholesale Price = $73.50

This Bundle Includes:

  • Media/Impact: An Introduction to Mass Media
    List Price = $148.95  | CengageBrain Price = $148.95  | College Bookstore Wholesale Price = $111.75
  • MindTap® Communication Studies, 1 term (6 months) Printed Access Card
    List Price = $78.00  | College Bookstore Wholesale Price = $58.50


ePack: Media/Impact: An Introduction to Mass Media, Loose-leaf Version, 11th + MindTap® Communication Studies, 1 term (6 months) Instant Access

ISBN-10:  1305927710  | ISBN-13:  9781305927711

List Price = $97.95  | CengageBrain Price = $97.95  | College Bookstore Wholesale Price = $73.50

This Bundle Includes:

  • Media/Impact: An Introduction to Mass Media
    List Price = $148.95  | CengageBrain Price = $148.95  | College Bookstore Wholesale Price = $111.75
  • MindTap® Communication Studies, 1 term (6 months) Instant Access for Biagi's Media/Impact: An Introduction to Mass Media
    List Price = $78.00  | CengageBrain Price = $78.00  | College Bookstore Wholesale Price = $78.00


ePack: Electric Machines: Principles, Applications, and Control Schematics, 2nd + MindTap® Communication Studies Instant Access for Biagi's Media/Impact: An Introduction to Mass Media

ISBN-10:  1305614267 | ISBN-13:  9781305614260

List Price = $139.95  | CengageBrain Price = $139.95  | College Bookstore Wholesale Price = $105.50

This Bundle Includes:

  • Electric Machines: Principles, Applications, and Control Schematics
    List Price = $126.95  | CengageBrain Price = $126.95  | College Bookstore Wholesale Price = $95.50
  • MindTap® Communication Studies, 1 term (6 months) Instant Access for Biagi's Media/Impact: An Introduction to Mass Media
    List Price = $78.00  | CengageBrain Price = $78.00  | College Bookstore Wholesale Price = $78.00


Meet the Author

Author Bio

Shirley Biagi

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.