Higher Education

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MindTap® Business, 1 term (6 months) Instant Access

  • William M. Pride Texas A&M University
  • Robert J. Hughes Richland College, Dallas County Community Colleges
  • Jack R. Kapoor College of DuPage
  • ISBN-10: 1285861922  |  ISBN-13: 9781285861920
  • © 2016 | Published
  • College Bookstore Wholesale Price = $95.00
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Online Product Overviews



Based on extensive student research, Business MindTap® is the digital learning solution for the introduction to business course that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. Students "learn by doing" by reading and interacting with the content through various media and activities. For instance, in the scenario-based "You Are a…" feature, students work through business situations acting, in various business functions to understand different roles within organizations. Concept checks are integrated into each lesson that help assess comprehension and provide valuable feedback along the way. Access to this product is valid for 6 months of usage.

Features and Benefits

  • Contol what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly.
  • Create a unique learning path of relevant readings, multimedia and activities that move students up the learning taxonomy from basic knowledge and comprehension to analysis, application and critical thinking.
  • Integrate your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, googledocs and more.
  • Use powerful analytics and reports that provide a snapshot of class progress, time in course, engagement and completion.
  • Empower students with the information to know where they stand at all times – both individually and compared to the highest performers in class.
  • Help students stay organized and efficient with a single destination that reflects exactly what's important to you, the instructor.
  • Automatically grade assignments and quizzes.

Content and Assets

The MindTap Learning Path guides students through readings, multimedia, and activities designed to follow the learning taxonomy from basic knowledge and comprehension up to analysis and application. By hiding, rearranging, or adding your own content, you control what students see and when they see it and match the Learning Path to your course syllabus exactly.

Lesson 1: Exploring the World of Business and Economics.
Lesson 2: Being Ethical and Socially Responsible.
Lesson 3: Exploring Global Business.
Lesson 4: Choosing a Form of Business Ownership.
Lesson 5: Small Business, Entrepreneurship, and Franchises.
Lesson 6: Understanding the Management Process.
Lesson 7: Creating a Flexible Organization.
Lesson 8: Producing Quality Goods and Services.
Lesson 9: Attracting and Retaining the Best Employees.
Lesson 10: Motivating Employees and Teams.
Lesson 11: Enhancing Employee- Management Relations.
Lesson 12: Building Customer Relationships through Effective Marketing.
Lesson 13: Developing and Managing Products.
Lesson 14: Managing Distribution and Pricing.
Lesson 15: Developing Integrated Marketing Communication.
Lesson 16: Exploring Business Technology.
Lesson 17: Using Accounting and Financial Information.
Lesson 18: Understanding Money, Banking and Credit.
Lesson 19: Mastering Financial Management.
Lesson 20: Understanding Personal Finance and Investments.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Printed Access Card

    ISBN-10: 1285861949 | ISBN-13: 9781285861944

    List Price = $95.00  | College Bookstore Wholesale Price = $71.25

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Business Course Companion, Loose-Leaf Version + Business MindTap®, 1 term (6 months) Instant Access

ISBN-10: 1337378542 | ISBN-13: 9781337378543

List Price = $94.95  | CengageBrain Price = $94.95  | College Bookstore Wholesale Price = $71.25

This Bundle Includes:

  • MindTap® Business, 1 term (6 months) Instant Access
    List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00
  • Business Course Companion, Loose-Leaf Version
    List Price = $21.95  | CengageBrain Price = $21.95  | College Bookstore Wholesale Price = $16.50

Efficacy and Outcomes


  • CODiE Award Finalist - Best Postsecondary Personalized Learning Solution 2014


"MindTap's greatest strengths are the progress tracking and the ability to add [your own] materials that are gradable."

— Stephen Brusnighan, Kent State University

"I'm convinced that the higher course ratings and grades were, in large part, a result of students' engagement. It was an unmitigated success."

— Robert Black, SUNY Maritime College

"Almost across the board, students using MindTap improved on the main learning objectives of the class ...I've never seen any results like this."

— Carey Roberts, Arkansas Technology University

"MindTap was very useful – it was easy to follow and everything was right there."

— Student, San Jose State University

"I'm definitely more engaged because of MindTap."

— Student, University of Central Florida

"MindTap puts practice questions in a format that works well for me."

— Student, Franciscan University of Steubenville


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Companion Website  (ISBN-10: 1305087194 | ISBN-13: 9781305087194)

Cengage Learning Testing, powered by Cognero® Instant Access  (ISBN-10: 1305080890 | ISBN-13: 9781305080898)

Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

Cengage Learning Testing, powered by Cognero®  (ISBN-10: 1305080904 | ISBN-13: 9781305080904)

LMS Integrated Business MindTap® with Live Plan, 1 term (6 months) Instant Access  (ISBN-10: 1337386340 | ISBN-13: 9781337386340)

This access code will provide your students with seamless access to their LMS Integrated Business MindTap® with Live Plan resources from within your campus Learning Management System. Students will be prompted to enter this access code the first time that they click on a link in your course that includes Cengage content.

List Price = $110.00  | College Bookstore Wholesale Price = $110.00

Student Supplements

LMS Integrated Business MindTap® with Live Plan, 1 term (6 months) Instant Access  (ISBN-10: 1337386340 | ISBN-13: 9781337386340)

This access code will provide you with seamless access to your LMS Integrated Business MindTap® with Live Plan resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $110.00  | College Bookstore Wholesale Price = $110.00

Meet the Author

Author Bio

William M. Pride

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.


Cengage Learning's team of experienced, highly-credentialed professionals works with you to improve learner engagement and outcomes through personalized service.

Engagement Services

At Cengage Learning, our top priority is taking care of you and your students and making sure that you have a successful experience with our products. Your personalized support team will design a customized training and development program to ensure you and your students are ready to hit the ground running.

  • Online or on-ground training — scheduled at your convenience
  • Instructional videos and handouts to get your students registered in minutes
  • Proactive check-ins from your personal Digital Solutions Coordinator to ensure things are running smoothly
  • US-based technical support available around-the-clock via phone and online chat (plus online self-service!)
Learn more about Engagement Services »

Faculty Partners’ Network

Peer-to-Peer faculty development

The Faculty Partners’ Network is a community of educators from around the country who enthusiastically use Cengage Learning’s digital solutions in innovative and effective ways and want to share their experiences.

Faculty Partners can show you a Cengage Learning solution from a teaching and learning perspective, and consult with you about how to use that solution to meet course objectives, learning outcomes, and other goals such as increased student engagement and retention.

Learn more about the Faculty Partners’ Network »