Higher Education

Launching New Ventures: An Entrepreneurial Approach, 6th Edition

  • Kathleen R. Allen University of Southern California
  • ISBN-10: 053848179X  |  ISBN-13: 9780538481793
  • 608 Pages
  • Previous Editions: 2009, 2006, 2003
  • © 2012 | Published
  • College Bookstore Wholesale Price = $259.50
  • Newer Edition Available
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About

Overview

LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

Features and Benefits

  • Nine Case Studies (six new) reflect a wide variety of businesses and types of entrepreneurs. Most cases are followed by discussion questions. New cases include HomeRun.com, B2P Micro-Bioinformatics Technology, Potion Inc., 1-800-Autopsy, Demand Media, and Google. Command Audio and Crowne Inn were retained from the previous edition, as well as MySpace, which has been updated.
  • Entrepreneur Profiles that begin each chapter provide real-life examples to illustrate the application of chapter concepts and to inspire readers. Smaller-scale examples are also scattered throughout the chapters to maintain the real-life tone of the book.
  • Global Insights and Social Entrepreneurship: Making Meaning boxed inserts highlight additional examples, companies, and organizations that have taken a global or a socially responsible approach to entrepreneurship.
  • The New Venture Action Plan serves as a reminder of the tasks that need to be completed at particular stages of the entrepreneurial process.
  • Questions on Key Issues at the end of each chapter provoke interesting discussions.
  • Experiencing Entrepreneurship is a series of activities at the end of each chapter that give readers a chance to learn about entrepreneurship by getting involved in entrepreneurial activities and interacting with entrepreneurs and others in an industry of special interest to the reader.

Table of Contents

Part I: ENTREPRENEURIAL OPPORTUNITY.
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Recognizing and Shaping an Opportunity.
4. Developing and Testing a Business Model.
Part II: FEASIBILITY ANALYSIS.
5. Analyzing the Industry and Market.
6. Analyzing Product/Service Design and Protection.
7. Building the Founding Team.
8. Calculating Startup Capital Requirements.
Part III: BUSINESS DESIGN.
9. Proof of Concept: A New Approach to Business Plans.
10. Choosing the Legal Form of Organization.
11. Incorporating Ethics and Social Responsibility into the Business.
12. Designing an Entrepreneurial Organization.
13. Planning Startup Operations.
14. Developing a Startup Marketing Plan.
15. Funding a Startup Venture.
Part IV: PLANNING FOR GROWTH AND CHANGE.
16. Funding a Rapidly Growing Venture.
17. Planning for Growth.
18. Planning for Change.
Case Studies.
Appendix: Feasibility Analysis.
Notes.
Index.

What's New

  • Chapters 4 and 5 from the fifth edition have been merged to provide a tighter focus on business model development and the overview of feasibility analysis; the sixth edition now has eighteen chapters.
  • The sixth edition has nine cases, six of which are new to this edition and reflect companies started and built since 2000. New cases include HomeRun.com (breaking into a saturated market), B2P Micro-Bioinformatics Technology (and its global expansion), Potion Inc. (challenges/benefits of outsourcing), 1-800-Autopsy (an unusual area for new business), Demand Media (creating a transformative business), and Google (corporate entrepreneurship and innovation in Silicon Valley).
  • The content has been significantly updated to reflect current trends in the business of entrepreneurship, with more international and environmental/sustainability examples included.
  • End-of-chapter material now includes an Action Plan section that prompts the reader with action items that need to be accomplished relative to the topics discussed in the chapter.
  • Examples and data have been updated; many of the beginning Profiles, as well as a number of the boxed inserts, are new or have been revised to reflect current company data.
  • All supplements have been updated to reflect the changes in this edition. New online features for this book include Cengage-brand technologies, such as WebTutor™ and CourseMate, and an interactive e-Book.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + Management CourseMate with eBook Instant Access Code

ISBN-10: 1285261712  | ISBN-13: 9781285261713

List Price = $357.95  | CengageBrain Price = $357.95  | College Bookstore Wholesale Price = $269.50

This Bundle Includes:

  • Launching New Ventures: An Entrepreneurial Approach
    List Price = $344.95  | CengageBrain Price = $344.95  | College Bookstore Wholesale Price = $259.50
  • Management CourseMate with eBook Instant Access Code
    List Price = $241.00  | CengageBrain Price = $241.00  | College Bookstore Wholesale Price = $241.00


Printed Text + Management CourseMate with eBook and Live Plan Instant Access Code

ISBN-10:  1285569563 | ISBN-13:  9781285569567

List Price = $364.95  | CengageBrain Price = $364.95  | College Bookstore Wholesale Price = $274.50

This Bundle Includes:

  • Launching New Ventures: An Entrepreneurial Approach
    List Price = $344.95  | CengageBrain Price = $344.95  | College Bookstore Wholesale Price = $259.50
  • CourseMate with Live Plan Instant Access
    List Price = $251.00  | CengageBrain Price = $251.00  | College Bookstore Wholesale Price = $251.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource CD-ROM  (ISBN-10: 1111529558 | ISBN-13: 9781111529550)

For your convenience, the IRCD includes the Instructor's Manual, the Test Bank, and the PowerPoint® slides in one easily accessible resource.

Management CourseMate with eBook Instant Access Code  (ISBN-10: 1111861366 | ISBN-13: 9781111861360)

This new and unique online website makes course concepts come alive with interactive learning, study, and exam preparation tools supporting the printed text. CourseMate delivers what students need, including an interactive eBook, dynamic flashcards, interactive quizzes and video exercises, student PowerPoint® slides, and games that test knowledge in a fun way. Engagement Tracker, first-of-its-kind tool, monitors individual or group student engagement, progress, and comprehension in your course. Interactive video exercises allow students to relate the real-world events and issues shown in the chapter videos to specific in-text concepts. Interactive quizzes reinforce the text with rejoinders that refer back to the section of the chapter where the concepts are discussed.

List Price = $241.00  | CengageBrain Price = $241.00  | College Bookstore Wholesale Price = $241.00

WebTutor™ on WebCT™, 1 term (6 months) Instant Access  (ISBN-10: 1111750874 | ISBN-13: 9781111750879)

Jumpstart your course with customizable, rich, text-specific content within your Course Management System.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

WebTutor™ on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1111750890 | ISBN-13: 9781111750893)

Succeed in your management course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $53.00  | CengageBrain Price = $53.00  | College Bookstore Wholesale Price = $53.00

Student Supplements

Management CourseMate with eBook Instant Access Code  (ISBN-10: 1111861366 | ISBN-13: 9781111861360)

This new and unique online website makes course concepts come alive with interactive learning, study, and exam preparation tools supporting the printed text. CourseMate delivers what you need, including an interactive e-Book, dynamic flashcards, interactive quizzes and video exercises, student PowerPoint® slides, and games that test knowledge in a fun way.

List Price = $241.00  | CengageBrain Price = $241.00  | College Bookstore Wholesale Price = $241.00

WebTutor™ on WebCT™, 1 term (6 months) Instant Access  (ISBN-10: 1111750874 | ISBN-13: 9781111750879)

Stay connected to your instructor, classmates, and textbook content! More than just an interactive study guide, WebTutor™ is an anytime, anywhere online learning resource. You will find a full array of online study tools, including quizzing, Web links, discussion topics, and more. Tools work seamlessly with the text's companion website to provide a dynamic learning environment and help you stay ahead of the game.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

WebTutor™ on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1111750890 | ISBN-13: 9781111750893)

Succeed in your management course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $53.00  | CengageBrain Price = $53.00  | College Bookstore Wholesale Price = $53.00

Meet the Author

Author Bio

Kathleen R. Allen

Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.