Higher Education

Introduction to Business, 1st Edition

  • Julian E. Gaspar Mays Business School, Texas A&M University
  • Leonard Bierman Mays Business School, Texas A&M University
  • James W. Kolari Mays Business School, Texas A&M University
  • Richard T. Hise Mays Business School, Texas A&M University
  • L. Murphy Smith Murray State University
  • Antonio Arreola-Risa Mays Business School, Texas A&M University
  • ISBN-10: 0618306366  |  ISBN-13: 9780618306367
  • 720 Pages
  • © 2006 | Published
  • College Bookstore Wholesale Price = $213.25
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This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. Gaspar et al. is the first cross-functionally authored text in the marketplace. Each author--a recognized authority in his field--brings his own expertise to the course while keeping the discussion focused and concise for introductory level students. Recognizing that contemporary business, regardless of where it is conducted, will be heavily influenced by rapid globalization, advances in technology, and enforcement of ethical standards, the authors focus on these three hot button themes--Global Business, Technology and Business, and Ethics in Business--throughout the text. In addition, the strategies and operations of three major companies--DaimlerChrysler, McDonald's, and Sony--reflecting three dynamic regions of the world, i.e., Europe, North America, and Asia respectively, are also spotlighted throughout the text.

Additional Product Information

Features and Benefits

  • Case in Point Boxes examine the strategies and operations of three major global companies--DaimlerChrysler, McDonald's, and Sony--and how they related to chapter topics. Questions accompany each box to encourage critical thinking, and the continuous, integrated coverage allows students to see how companies are both interrelated and relevant.
  • Portfolio Projects in every chapter ask students to complete a variety of projects such as developing a plan for opening a business, or selecting a real business to research, track, and analyze throughout the course. These projects can be assigned individually or as group work, and help students understand and apply what they are learning to their own lives.
  • Web Assignments direct students to visit specific company Web sites to surf and extract information necessary for answering chapter-based business concepts.
  • Test Preppers in every chapter eliminate the need for students to purchase a separate, stand-alone study guide. Each exercise includes ten true/false questions and ten multiple-choice questions. Students who want additional study questions can also visit the Students' Web Site to access ACE self quizzes.
  • Robust technology support includes a "Business Bonus Pack--Your Guide to an A" included with every new text. This student resource includes a media guide featuring important study tips and the e-Study CD-ROM. Instructors can access text-specific CRS-compatible content via the Instructors' Web Site.

Table of Contents

I. The Nature of Contemporary Business
1. What Is Business?
2. The Environment of Business
3. Business Governance, Ethics, and Social Responsibility
4. Small Business and Entrepreneurship
II. Managing Business Behavior
5. Managing and Organizing Business
6. Human Resources Management
7. Motivating and Leading Employees
III. Marketing
8. Marketing Basics
9. Developing the Product and Pricing Mixes
10. Developing the Promotion and Distribution Mixes
IV. Accounting
11. Accounting for Decision Making
12. Financial Reporting
V. Finance
13. Financial Management of the Firm and Investment Management
14. Understanding the Financial System, Money, and Banking
15. Personal Financial Planning
VI. Managing Business Operations, Management Information Systems, and the Digital Enterprise
16. Managing Business Operations
17. Management Information Systems
18. The Digital Enterprise


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

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Student Supplements

Eduspace Essential Passkey  (ISBN-10: 0618752870 | ISBN-13: 9780618752874)

Your Eduspace Essential Student Passkey will be sent to you digitally via your online purchase receipt and also sent via email.Your passkey is needed in order to access an Eduspace Essential course. Individual passkeys must be purchased for each course enrollment.Eduspace is Houghton Mifflin's online learning tool. It may be required by your instructor to complete online homework and assignments. Eduspace also offers powerful tools and text-specific content that will help you get a better grade.Eduspace Essential courses contain:

List Price = $45.00  | College Bookstore Wholesale Price = $45.00

Meet the Author

Author Bio

Julian E. Gaspar

Dr. Julian Gaspar is the director of Texas A&M University's Center for International Business Education and Research (CIBER) and is responsible for internationalizing Mays Business School's academic programs and faculty research. As the director of one of America's 17 CIBER business schools, Dr. Gaspar's mission is to infuse and promote internationalization in business courses. He is the architect of institutionalizing internationalization in Mays business curriculum through international business course design and development, and implementation of overseas study programs. Dr. Gaspar teaches international finance and conducts study abroad programs with Mays students in China, Europe and India. Dr. Gaspar is an international economist by training, with three decades of international expertise in country risk analysis, project economic and financial analysis, and financial and industrial restructuring of emerging economies. His corporate experience stems from his years of work with Bank of America in Tokyo and San Francisco, where he conducted country risk analysis and researched and analyzed debt problems of developing countries. During his tenure as an international economist with the World Bank Group in Washington, DC, Dr. Gaspar worked on analyzing investment projects in Asia and designing financial and industrial restructuring programs for Poland and Cyprus. Dr. Gaspar received his PhD in international and monetary economics from Georgetown University, an MBA from Indiana University, and a BS degree in Chemical Engineering from the University of Madras, India. Dr. Gaspar consults with the U.S. Department of State on business education reform in Central Asia and Russia. Dr. Gaspar is the lead author of two textbooks: Introduction to Business and Introduction to Global Business.

Leonard Bierman

Professor Bierman does research and writing in the areas of strategic management and human resource management, with particular emphasis on topics related to corporate governance and professional service firms. Earlier in his career he held positions in the federal government at the EEOC, the U.S. Department of Labor and the U.S. International Trade Commission.

James W. Kolari

Professor Kolari has taught financial markets and institutions at Texas A&M University and been active in international education, consulting, and executive education. Currently, he is director of the Commercial Banking Program in the Mays Business School. In 1994, he was awarded the JP Morgan Chase Professorship in Finance in the Mays Business School at Texas A&M University. In 1986, he was a Fulbright Scholar at the University of Helsinki and worked with the Bank of Finland and large banking organizations there. He has served as a Faculty Fellow with the Mortgage Bankers Association of America and a Visiting Scholar at the Federal Reserve Bank of Chicago in 1982. In recent years he has worked as a Senior Research Fellow at the Swedish School of Business and Economics (Hanken), Vaasa, Finland. Previously, he served as an advisor on the North American Free Trade Agreement for the State of Texas, consultant for the Mexican government in financing technology, and member of the Academy of Sciences for Higher Education in Russia. With over 100 articles published in refereed journals, numerous other papers and monographs, 15 co-authored books, and over 100 competitive papers presented at academic conferences, he ranks in the top 1%-2% of finance scholars in the U.S., according to recently published guides of research productivity among finance professors. His papers have appeared in such domestic and international journals as the Journal of Finance, Review of Financial Studies, Journal of Business, Review of Economics and Statistics, Journal of Money, Credit and Banking, Journal of Financial Research, Journal of Banking and Finance, Real Estate Economics, Journal of Economic Dynamics and Control, and the Scandinavian Journal of Economics.

Richard T. Hise

Richard T. Hise is Professor Emeritus of Marketing, Texas A&M University, where his teaching and research interests are international marketing, product planning and development, management of technology, marketing strategy, and logistics/supply chain. His articles have appeared in the Journal of Marketing, Journal of Global Marketing, Sloan MIT Management Review, Business Horizons, Journal of Product Innovation Management, Research-Technology Management, Industrial Marketing Management, Journal of the Academy of Marketing Science, and Marketing Management. He has authored or co-authored eight marketing or business textbooks. A consultant to major companies such as Hotel Sofitel, Lockheed Martin, Mary Kay Cosmetics, Harley Davidson, and Fleetwood Enterprises, he has given executive development programs for Hoffman-LaRoche, Halliburton, Amoco, and the Kuwait Institute of Banking Studies. Dr. Hise has worked and traveled in England, France, Monaco, Italy, Switzerland, Belgium, Netherlands, Germany, and Liechtenstein as leader/instructor of study abroad courses. He taught seminars in Ecuador and Kuwait and semester-length courses at the Universidad de las Americas, Puebla, Mexico, and the Grande Ecole, Tours, France. His biography is included in Who's Who in America, Who's Who in International Business Education and Research, and Who's Who in Finance and Business. He has a BA from Gettysburg College (major in economics, minors in business, political science, and Spanish) and MBA and DBA degrees from the University of Maryland.

L. Murphy Smith

Dr. L. Murphy Smith, CPA, is the David and Ashley Dill Distinguished Professor of Accounting at Murray State University. Dr. Smith's academic record includes numerous professional journal articles, research grants, books, and professional meeting presentations in the U.S. and other countries. His work has been cited in various news media, including National Public Radio, Fortune, USA Today, and The Wall Street Journal. He has received numerous teaching and research awards, including the Outstanding Researcher Award from the American Accounting Association Strategic and Emerging Technologies Section, the KPMG Outstanding Published Manuscript Award from the American Accounting Association Gender Issues and Work-Life Balance Section, the Distinguished Research Award from Allied Academies, and the Outstanding Educator Award from the Texas Society of CPAs. He ranks in the top 1% of authors on Social Sciences Research Network (SSRN.com) by downloaded articles. During his career, he has held a number of leadership positions in academic and professional organizations e.g. President of the American Accounting Association Gender Issues and Work-Life Balance Section. His major research interests are ethics, international accounting, systems, and auditing. Dr. Smith serves on several journal editorial boards and his research has appeared in leading journals such as Accounting Horizons, Contemporary Accounting Research, Advances in Accounting, Journal of Business Ethics, International Journal of Business Excellence, and Research on Professional Responsibility and Ethics in Accounting.

Antonio Arreola-Risa

Dr. Arreola-Risa is an associate professor in the Information & Operations Management Department, Mays Business School, Texas A&M University. He received his BS degree in industrial and systems engineering from Monterrey Institute of Technology (ITESM) in Mexico, his MS in industrial engineering from Georgia Institute of Technology, and his MS and PhD in operations management from Stanford University. Prior to joining Texas A&M University, Dr. Arreola-Risa worked as a production and inventory control analyst at a manufacturing firm, and later he taught at ITESM and at the University of Washington in Seattle. His primary research, teaching, and consulting interests are in production-inventory systems as well as in service operations, with emphasis on enterprise resource planning, supply-chain management, and health care systems management. He currently teaches undergraduate, masters, and doctoral courses, and is the director of the Supply Chain Consortium at Texas A&M University. He has lectured in executive education programs, has consulted for numerous companies in the U.S. and abroad, and is a member of the St. Joseph Health System Board of Trustees. Dr. Arreola-Risa is a member of the Decision Sciences Institute, the Institute of Industrial Engineers, the Production and Operations Management Society, and the Institute for Operations Research and the Management Sciences. Some of his research can be found in the academic journals Decision Sciences, European Journal of Operational Research, IIE Transactions, Management Science, Naval Research Logistics, and Production and Operations Management. He is the co-author of the textbooks Linear Programming: An Introduction to Quantitative Decision Making (Thomson Learning Inc., 2003) and Introduction to Business (Houghton Mifflin Company, 2006).