Product Overview
- Product
- $163.49
- List Price: $ 204.95 - Save $41.46
- eBook
- $93.49
- eChapters
- $8.49
- Introduction to Business, 1st Edition
- ISBN-10: 0618306366 ISBN-13: 9780618306367
- 720 Pages Paperback
- ©2006 Published
- College Bookstore Wholesale Price = $152.00
- This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. Gaspar et al. is the first cross-functionally authored text in the marketplace. Each author--a recognized authority in his field--brings his own expertise to the course while keeping the discussion focused and concise for introductory level students. Recognizing that contemporary business, regardless of where it is conducted, will be heavily influenced by rapid globalization, advances in technology, and enforcement of ethical standards, the authors focus on these three hot button themes--Global Business, Technology and Business, and Ethics in Business--throughout the text. In addition, the strategies and operations of three major companies--DaimlerChrysler, McDonald's, and Sony--reflecting three dynamic regions of the world, i.e., Europe, North America, and Asia respectively, are also spotlighted throughout the text.
- Case in Point Boxes examine the strategies and operations of three major global companies--DaimlerChrysler, McDonald's, and Sony--and how they related to chapter topics. Questions accompany each box to encourage critical thinking, and the continuous, integrated coverage allows students to see how companies are both interrelated and relevant.
- Portfolio Projects in every chapter ask students to complete a variety of projects such as developing a plan for opening a business, or selecting a real business to research, track, and analyze throughout the course. These projects can be assigned individually or as group work, and help students understand and apply what they are learning to their own lives.
- Web Assignments direct students to visit specific company Web sites to surf and extract information necessary for answering chapter-based business concepts.
- Test Preppers in every chapter eliminate the need for students to purchase a separate, stand-alone study guide. Each exercise includes ten true/false questions and ten multiple-choice questions. Students who want additional study questions can also visit the Students' Web Site to access ACE self quizzes.
- Robust technology support includes a "Business Bonus Pack--Your Guide to an A" included with every new text. This student resource includes a media guide featuring important study tips and the e-Study CD-ROM. Instructors can access text-specific CRS-compatible content via the Instructors' Web Site.
I. The Nature of Contemporary Business
1. What Is Business?
2. The Environment of Business
3. Business Governance, Ethics, and Social Responsibility
4. Small Business and Entrepreneurship
II. Managing Business Behavior
5. Managing and Organizing Business
6. Human Resources Management
7. Motivating and Leading Employees
III. Marketing
8. Marketing Basics
9. Developing the Product and Pricing Mixes
10. Developing the Promotion and Distribution Mixes
IV. Accounting
11. Accounting for Decision Making
12. Financial Reporting
V. Finance
13. Financial Management of the Firm and Investment Management
14. Understanding the Financial System, Money, and Banking
15. Personal Financial Planning
VI. Managing Business Operations, Management Information Systems, and the Digital Enterprise
16. Managing Business Operations
17. Management Information Systems
18. The Digital Enterprise
Instructor Supplements
- All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
- Bonus Pack with CD-ROM (ISBN-10: 061841763X | ISBN-13: 9780618417636)
- Includes HM eStudy, study tips, media guide. Packaged with all new texts automatically.
- List Price = $29.95
- |
- College Bookstore Wholesale Price = $21.75
- Eduspace Essential Passkey(ISBN-10: 0618752870 | ISBN-13: 9780618752874)
- Your Eduspace Essential Student Passkey will be sent to you digitally via your online purchase receipt and also sent via email.Your passkey is needed in order to access an Eduspace Essential course. Individual passkeys must be purchased for each course enrollment.Eduspace is Houghton Mifflin's online learning tool. It may be required by your instructor to complete online homework and assignments. Eduspace also offers powerful tools and text-specific content that will help you get a better grade.Eduspace Essential courses contain:
- List Price = $35.95
- |
- College Bookstore Wholesale Price = $26.50
- Eduspace on Blackboard® (ISBN-10: 0618568034 | ISBN-13: 9780618568031)
- List Price = $.00
- |
- College Bookstore Wholesale Price = $.00
Student Supplements
- All supplements have been updated in coordination with the Main title.
Please see Main title page for new to this edition information.
- Bonus Pack with CD-ROM (ISBN-10: 061841763X | ISBN-13: 9780618417636)
- Includes HM eStudy, study tips, media guide. Packaged with all new texts automatically.
- List Price = $29.95
- |
- College Bookstore Wholesale Price = $21.75
- Eduspace Essential Passkey(ISBN-10: 0618752870 | ISBN-13: 9780618752874)
- Your Eduspace Essential Student Passkey will be sent to you digitally via your online purchase receipt and also sent via email.Your passkey is needed in order to access an Eduspace Essential course. Individual passkeys must be purchased for each course enrollment.Eduspace is Houghton Mifflin's online learning tool. It may be required by your instructor to complete online homework and assignments. Eduspace also offers powerful tools and text-specific content that will help you get a better grade.Eduspace Essential courses contain:
- List Price = $35.95
- |
- College Bookstore Wholesale Price = $26.50
- Eduspace on Blackboard® (ISBN-10: 0618568034 | ISBN-13: 9780618568031)
- List Price = $.00
- |
- College Bookstore Wholesale Price = $.00
- Related Links