GLOBAL STRATEGY is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. Whereas the few other available international strategy texts focus on how to manage larger multinational enterprises, Mike Peng's GLOBAL STRATEGY, Third Edition, offers several new perspectives. These include a broadened definition of "global strategy," comprehensive and innovative coverage, in-depth and consistent explanations of cutting-edge research, and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?
Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
Table of Contents
Part 1: FOUNDATION OF GLOBAL STRATEGY.
1. Strategizing Around the Globe.
2. Managing Industry Competition.
3. Leveraging Resources and Capabilities.
4. Emphasizing Institutions, Cultures, and Ethics.
Part 2: BUSINESS-LEVEL STRATEGIES.
5. Growing and Internationalizing the Entrepreneurial Firm.
6. Entering Foreign Markets.
7. Making Strategic Alliances and Networks Work.
8. Managing Global Competitive Dynamics.
Part 3: CORPORATE-LEVEL STRATEGIES.
9. Diversifying, Acquiring, and Restructuring.
10. Strategizing, Structuring, and Learning Around the World.
11. Governing the Corporation Around the World.
12. Strategizing With Corporate Social Responsibility.