Higher Education

Marketing, 11th Edition

  • Charles W. Lamb Texas Christian University
  • Joe F. Hair Louisiana State University
  • Carl McDaniel University of Texas, Arlington
  • ISBN-10: 1439039429  |  ISBN-13: 9781439039427
  • 804 Pages
  • Previous Editions: 2009, 2008, 2006
  • © 2011 | Published
  • College Bookstore Wholesale Price = $309.00
  • Newer Edition Available
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About

Overview

With its engaging presentation of concepts, MARKETING, Eleventh Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have students saying, "Now that's marketing."

Features and Benefits

  • Integrated instructor support: For instructors, the Integrated Learning System ties chapter learning objectives to the instructor supplements, enabling professors to easily plan their course using the learning objectives. As a result, instructors spend less time preparing for class and are able to make more effective use of the time they are in class.
  • Real-world marketing: Global perspectives, customer experience, and ethics features, videos, cases, and ethics applications are packed with examples of marketing issues facing a multitude of well-known companies. Because no company is profiled in more than one place, students see marketing in action in a wide range of contexts, giving them real-world knowledge of how companies apply marketing concepts to their organizations. MARKETING, Eleventh Edition, is the only text that includes applications at the end of each chapter--materials that ensure students know how to apply marketing concepts, not just memorize materials.
  • Entrepreneurship cases: Ten new cases on such captivating companies as Harmonix’s Guitar Hero, Disney, NFL International, Time Warner-Viacom, HBO’s True Blood, Burger King, and others round out the spellbinding slate of end-of-chapter cases in MARKETING, Eleventh Edition. The cases illustrate exciting marketing success stories while enabling students to apply what they have learned to real marketing scenarios. All-new Marketing Miscues and Critical Thinking Cases also give students an opportunity to work through marketing challenges facing current companies.

Table of Contents

Part 1: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part 2: ANALYZING MARKETING OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing Research.
Part 3: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
Part 4: DISTRIBUTION DECISIONS.
13. Marketing Channels.
14. Supply Chain Management.
15. Retailing.
Part 5: PROMOTION AND COMMUNICATION STRATEGIES.
16. Promotional Planning for Competitive Advantage.
17. Advertising and Public Relations.
18. Sales Promotion and Personal Selling.
Part 6: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting the Right Price.
Part 7: TECHNOLOGY-DRIVEN MARKETING.
21. Consumer Relationship Management (CRM).

What's New

  • Hallmark "Anatomy of" Feature: For several chapters in the eleventh edition of MARKETING, we have created a unique graphic that illustrates a particular chapter concept. Each "Anatomy of" is set on a full page and uses photography to show how the elements of a concept connect. The eleventh edition includes anatomies of a multinational company, buying decision, packaging design, product life cycle, store layout, integrated marketing campaign, and more. Anatomies help students visualize the connection between marketing concepts and their real-world application.
  • Annotated Marketing Plan Appendix: Positioned after Chapter 2, the thorough--and real--marketing plan from E-Motion software helps students better understand the level of detail needed in plotting out a marketing strategy.
  • By the Numbers Feature: Interesting statistics and figures are pulled from the text to engage students and highlight key marketing concepts.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + WebTutor™ on WebCT™ Printed Access Card

ISBN-10: 1424042534  | ISBN-13: 9781424042531

List Price = $401.95  | College Bookstore Wholesale Price = $297.50

This Bundle Includes:

  • Marketing
    List Price = $410.95  | CengageBrain Price = $410.95  | College Bookstore Wholesale Price = $309.00
  • WebTutor™ on WebCT™ Printed Access Card
    List Price = $53.00  | College Bookstore Wholesale Price = $39.75


Bundle: Text + WebTutor™ on Blackboard® Printed Access Card

ISBN-10:  1424042542  | ISBN-13:  9781424042548

List Price = $401.95  | College Bookstore Wholesale Price = $297.50

This Bundle Includes:

  • Marketing
    List Price = $410.95  | CengageBrain Price = $410.95  | College Bookstore Wholesale Price = $309.00
  • WebTutor™ on Blackboard® Printed Access Card
    List Price = $53.00  | College Bookstore Wholesale Price = $39.75


Bundle: Text + CourseMate Printed Access Card

ISBN-10:  1111494320  | ISBN-13:  9781111494322

List Price = $401.95  | College Bookstore Wholesale Price = $297.50

This Bundle Includes:

  • Marketing
    List Price = $410.95  | CengageBrain Price = $410.95  | College Bookstore Wholesale Price = $309.00
  • Marketing CourseMate with eBook Printed Access Card
    List Price = $287.00  | College Bookstore Wholesale Price = $215.00


Bundle: Text + Ad Age on Campus Printed Access Card

ISBN-10:  1133262589  | ISBN-13:  9781133262589

List Price = $431.95  | CengageBrain Price = $431.95  | College Bookstore Wholesale Price = $324.75

This Bundle Includes:

  • Marketing
    List Price = $410.95  | CengageBrain Price = $410.95  | College Bookstore Wholesale Price = $309.00
  • Ad Age on Campus Printed Access Card
    List Price = $21.00  | College Bookstore Wholesale Price = $15.75


Bundle: Text + Aplia Printed Access Card + Aplia Edition Sticker

ISBN-10:  1133163769  | ISBN-13:  9781133163763

List Price = $411.95  | College Bookstore Wholesale Price = $310.00

This Bundle Includes:

  • Marketing
    List Price = $410.95  | CengageBrain Price = $410.95  | College Bookstore Wholesale Price = $309.00
  • Aplia™ Printed Access Card
    List Price = $99.00  | College Bookstore Wholesale Price = $74.25


Bundle: Text + CengageNOW Printed Access Card

ISBN-10:  1133025560 | ISBN-13:  9781133025566

List Price = $401.95  | College Bookstore Wholesale Price = $297.50

This Bundle Includes:

  • Marketing
    List Price = $410.95  | CengageBrain Price = $410.95  | College Bookstore Wholesale Price = $309.00
  • CengageNOW Printed Access Card
    List Price = $99.00  | College Bookstore Wholesale Price = $74.25


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Aplia Instant Access  (ISBN-10: 111130310X | ISBN-13: 9781111303105)

List Price = $99.00  | College Bookstore Wholesale Price = $74.25

Marketing CourseMate with eBook Instant Access Code  (ISBN-10: 1111474273 | ISBN-13: 9781111474270)

List Price = $287.00  | CengageBrain Price = $287.00  | College Bookstore Wholesale Price = $287.00

Test Bank for Lamb/Hair/McDaniel’s Marketing  (ISBN-10: 0538754869 | ISBN-13: 9780538754866)

The Test Bank of the eleventh edition has been reviewed by a panel of marketing faculty across the country who helped identify questions that may cause problems in their implementation. Faculty reviewers have helped us cull any troublesome questions. You can be sure that, no matter which questions you select for quizzes, tests, and exams, they are of the best quality. The Test Bank is organized around the learning outcomes to help you prepare on a class-by-class basis; and all questions are tagged with relevant AACSB standards to help you monitor trends in student performance necessary for accreditation. The Test Bank is available in print and new ExamView® testing software.

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0538797436 | ISBN-13: 9780538797436)

Improve your grades with WebTutor™ online review and test prep tools.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

Product Support Web Site  (ISBN-10: 0538754818 | ISBN-13: 9780538754811)

WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 0538797452 | ISBN-13: 9780538797450)

Succeed in your marketing course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

PowerPoint® for Lamb/Hair/McDaniel’s Marketing  (ISBN-10: 0538754834 | ISBN-13: 9780538754835)

Take full advantage of the new features of the MARKETING, Eleventh Edition, PowerPoint® presentation! Many of the hundreds of full-color images provided with the new edition contain valuable teaching notes to help guide instructors step by step through lectures. In addition, hyperlinks to online activities in the chapter margins are embedded in each chapter of slides so that instructors can maximize use of these activities during class time. PowerPoint® also includes embedded video clips, making it a comprehensive source for multimedia teaching tools.

Instructor’s Manual with Video Guide for Lamb/Hair/McDaniel’s Marketing  (ISBN-10: 0538754850 | ISBN-13: 9780538754859)

Our Instructor’s Manual is the core of our Integrated Learning System. For the eleventh edition of MARKETING, we have made our popular Instructor’s Manual even more valuable for new and experienced instructors alike. Here is a list of the new features that will reduce class preparation time: suggested syllabi, pedagogy grid for each chapter, and three suggested lesson plans for each chapter.

ExamView® for Lamb/Hair/McDaniel’s Marketing  (ISBN-10: 0538754842 | ISBN-13: 9780538754842)

Compatible with both Microsoft Windows and Macintosh client software, this unique tool includes all the questions from the printed Test Bank and enables instructors to custom create tests with ease. Instructors can select questions by previewing them on the screen, choosing them by number, or selecting them randomly. They can easily add or edit questions, instructions, and answers. Instructors can also create and administer quizzes online--via the Internet, a local area network (LAN), or a wide area network (WAN).

Cengage Learning NewsNow, 1 term (6 months) Instant Access  (ISBN-10: 1111475237 | ISBN-13: 9781111475239)

List Price = $30.00  | College Bookstore Wholesale Price = $30.00

Student Supplements

Aplia Instant Access  (ISBN-10: 111130310X | ISBN-13: 9781111303105)

List Price = $99.00  | College Bookstore Wholesale Price = $74.25

Aplia™, 1 term Instant Access  (ISBN-10: 1111928169 | ISBN-13: 9781111928162)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for MARKETING, 11th Edition. Aplia has already helped more than a million students succeed in college classes.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

Marketing CourseMate with eBook Instant Access Code  (ISBN-10: 1111474273 | ISBN-13: 9781111474270)

Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Access an integrated eBook, learning tools including flashcards, quizzes, and more, all designed specifically to work with MARKETING, 11th Edition.

List Price = $287.00  | CengageBrain Price = $287.00  | College Bookstore Wholesale Price = $287.00

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0538797436 | ISBN-13: 9780538797436)

Improve your grades with WebTutor™ online review and test prep tools.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 0538797452 | ISBN-13: 9780538797450)

Succeed in your marketing course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

Cengage Learning NewsNow, 1 term (6 months) Instant Access  (ISBN-10: 1111475237 | ISBN-13: 9781111475239)

List Price = $30.00  | College Bookstore Wholesale Price = $30.00

Meet the Author

Author Bio

Charles W. Lamb

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor’s Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Joe F. Hair

Joseph Hair is Professor of Marketing at Kennesaw State University. He previously held the Alvin C. Copeland Endowed Chair of Franchising and was Director, Entrepreneurship Institute, Louisiana State University. Hair also held the Phil B. Hardin Chair of Marketing at the University of Mississippi. He has taught graduate and undergraduate marketing, sales management, and marketing research courses. Hair has authored more than 40 books and more than 80 articles in scholarly journals. He has also participated on many university committees and has chaired numerous departmental task forces. He serves on the editorial review boards of several journals. He is a member of the Academy of Marketing Science, American Marketing Association, Society for Marketing Advances, and Association for Marketing and Healthcare Research. He was selected as the 2011 AMS CUTCO/VECTOR Distinguished Marketing Educator, as the 2007 Innovative Marketer of the Year by the Marketing Management Association, and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair holds a bachelor’s degree in economics, a master’s degree in marketing, and a doctorate in marketing, all from the University of Florida. He also serves as a marketing consultant to businesses in a variety of industries ranging from food and retail to financial services, health care, electronics, and the U.S. Departments of Agriculture and Interior.

Carl McDaniel

Carl McDaniel is professor emeritus in service at the University of Texas–Arlington. He currently holds courses for the executive MBA program on the Fort Worth campus and in China. He was the chairman of the marketing department at UTA for 32 years. McDaniel’s career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 50 textbooks in marketing and business. McDaniel’s research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC’s mission is to help developing nations increase their exports. He has a bachelor’s degree from the University of Arkansas and his master’s degree and doctorate from Arizona State University.