Basic Marketing Research, 8th Edition
- includes Qualtrics Printed Access Card
- Tom J. Brown Oklahoma State University
- Tracy A. Suter Oklahoma State University
- Gilbert A. Churchill University of Wisconsin
- ISBN-10: 1133188540 | ISBN-13: 9781133188544
- 512 Pages
- Previous Editions: 2010, 2007, 2001
- © 2014 | Published
- College Bookstore Wholesale Price = $229.75
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